A shelter made online dating profiles for 22 animals. The results are adorable.

Anyone who's ever been on Tinder knows having a cute animal in the photo is usually a big hit.

But what if Tinder profile photos only featured that cute animal? And what if, instead of a millennial would-be hooker-upper, it was the adorable dog or cat itself looking for true love?

That's an idea some animal shelters are toying with.


"We are always trying to come up with ... creative new ways to get our shelter dogs out in front of potential adopters," says Karen Hirsch, public relations director at LifeLine Animal Project in Georgia.

And experimenting with online dating for dogs and cats might just be working.

The harsh world of pet adoption is extremely competitive: About 6.5 million dogs and cats enter U.S. shelters every year, each seeking a good forever home. It's too big a need for shelter operators to just sit back and hope they all get adopted.

That's why you see adorable dogs on display outside the grocery store, partnerships with Uber that will bring puppies directly to you for playtime, and aww-inspiring social media campaigns like dogs in pajamas.

An estimated 50 million people worldwide use Tinder. So LifeLine and other shelters and rescues figure why not give it a shot?

After all, people using online dating apps are already looking for love and companionship — just maybe a slightly different kind.

Hirsch says they recently created profiles for 22 of their dogs and cats.

Photo by LifeLine Animal Project, used with permission.

Animal profiles are also showing up on Bumble, which is home to another 20 million users or so.

Like sweet Penelope here.

Photo by LifeLine Animal Project, used with permission.

Each pet is assigned to a volunteer who creates the profile and handles the conversations after a match.

"In a crowded shelter, pets often get overlooked, but on a dating app, the animal becomes an individual," Hirsch says. "People learn about them and form a 'virtual' attachment."

Photo by LifeLine Animal Project, used with permission.

Plus the witty banter is oodles of fun.

Photo by LifeLine Animal Project, used with permission.

For LifeLine, the experiment is still new. But Hirsch says people are responding to it incredibly well so far.

At the very least, Tinder and Bumble have proven to be great for word-of-mouth awareness-building on the importance of adopting shelter pets. The animals are getting dozens of matches. Hirsch says there have been more than a few online adoption inquiries, as well as people coming into the shelter to meet their "match" in person.

She also notes that one of the matches even became a regular volunteer at LifeLine.

This new animal dating idea has another upside for apps — and the people using them, too.

Dating experts are finding that people are getting burned out by online dating. Between "ghosting," "cushioning," "the slow fade," and a bunch more of those annoying slang terms, humans out there are wondering if dating apps are even worth the effort.

For romantic love, who knows?

But now that you might just meet the dog or cat of your dreams, that's not a bad reason to keep on swiping.

Most Shared
via bfmamatalk / facebook

Where did we go wrong as a society to make women feel uncomfortable about breastfeeding in public?

No one should feel they have the right to tell a woman when, where, and how she can breastfeed. The stigma should be placed on those who have the nerve to tell a woman feeding her child to "Cover up" or to ask "Where's your modesty?"

Breasts were made to feed babies. Yes, they also have a sexual function but anyone who has the maturity of a sixth grader knows the difference between a sexual act and feeding a child.

Keep Reading Show less
popular
Instagram / JLo

The Me Too movement has shed light on just how many actresses have been placed in positions that make them feel uncomfortable. Abuse of power has been all too commonplace. Some actresses have been coerced into doing something that made them uncomfortable because they felt they couldn't say no to the director. And it's not always as flagrant as Louis C.K. masturbating in front of an up-and-coming comedian, or Harvey Weinstein forcing himself on actresses in hotel rooms.

But it's important to remember that you can always firmly put your foot down and say no. While speaking at The Hollywood Reporter's annual Actress Roundtable, Jennifer Lopez opened up about her experiences with a director who behaved inappropriately. Laura Dern, Awkwafina, Scarlett Johansson, Lupita Nyong'o, and Renee Zellweger were also at the roundtable.

Keep Reading Show less
popular

Life for a shelter dog, even if it's a comfortable shelter administered by the ASPCA with as many amenities as can be afforded, is still not the same as having the comfort and safety of a forever home. Professional violinist Martin Agee knows that and that's why he volunteers himself and his instrument to help.

Keep Reading Show less
popular
Courtesy of Macy's

In many ways, 18-year-old Idaho native, Hank Cazier, is like any other teenager you've met. He loves chocolate, pop music, and playing games with his family. He has lofty dreams of modeling for a major clothing company one day. But one thing that sets him apart may also jeopardize his future is his recent battle against a brain tumor.

Cazier was diagnosed in 2015. When he had surgery to remove the tumor, he received trauma to his brain and lost some of his motor functionality. He's been in physical, occupational, and speech therapy ever since. The experience impacted Cazier's confidence and self-esteem, so he's been looking for a way to build himself back up again.

"I wanted to do something that helped me look forward to the future," he says.

Enter Make-A-Wish, a nonprofit organization that grants wishes for children battling critical illnesses, providing them a chance to make the impossible possible. The organization partnered with Macy's to raise awareness and help make those wishes a reality. The hope is that the "wish effect" will improve their quality of life and empower them with the strength they need to overcome these illnesses and look towards the future. That was a particularly big deal for Cazier, who had been feeling like so many of his wishes weren't going to be possible because of his critical illness.

"In the beginning, it was hard to accept that it would be improbable for me to accomplish my previous goals because my illness took away so many of my physical abilities," says Cazier. His wish of becoming a model also seemed out of reach.

But Macy's and Make-A-Wish didn't see it like that. Once they learned about Cazier's wish, they knew he had to make it come true by inviting him to be part of the magical Macy's holiday shoot in New York.

Courtesy of Macy's

Make-A-Wish can't fulfill children's wishes without the generosity of donors and partners like Macy's. In fact, since 2003, Macy's has given more than $122 million to Make-A-Wish and impacted the lives of more than 2.9 million people.

Cazier's wish experience was beyond what he could've imagined, and it filled him with so much joy and confidence. "It is like waking up and discovering that you have super powers. It feels amazing!" he exclaims.

One of the best parts about the day for him was the kindness everyone who helped make it happen showed him.

"The employees of Macy's and Make-A-Wish made me feel welcome, warm, and cared for," he says. "I am truly grateful that even though they were busy doing their jobs, they were able to show kindness and compassion towards me in all of the little details."

He also got to spend part of the shoot outdoors, which, as someone who loves climbing, hiking, and scuba-diving but has trouble doing those activities now, was very welcome.

Courtesy of Macy's

Overall, Cazier feels he grew a lot during his modeling wish and is now emboldened to work towards a better quality of life. "I want to acquire skills that help me continue to improve in these circumstances," he says.

You can change the lives of more kids like Cazier just by writing a letter to Santa and dropping it in the big red letterbox at Macy's (you can also write and submit one online). For every letter received before Dec. 24, 2019, Macy's will donate $1 to Make-A-Wish, up to $1 million. By writing a letter to Santa, you can help a child replace fear with confidence, sadness with joy, and anxiety with hope.

Believe
True
Macy's