This Little Girl Needs Just 90 Seconds To Explain The Problem With Girls' Toys Today

Remember those classic "This is your brain on drugs" ads that scared you into not eating omelets? GoldieBlox, one of my favorite companies when it comes to inspiring girls to achieve greatness, decided to make that metaphor actually useful, just in time for Easter. Learn the facts.

This is not to say that being a princess is somehow a bad thing. As GoldieBlox founder Debbie Sterling explained in an interview with Wired, "It’s totally cool to be into dress-up. It’s great to be a princess, but you can build your castle too. We want to encourage all types of girls to be whatever they want.”

Encouraging girls to think beyond just being a princess is kind of important. Princess culture lends itself to focusing on beauty over brains much of the time. (Though the "Frozens" and "Tangleds" of the world have shown that you can have both.) And while it's fun to be a princess too (as I sometimes do with my daughter), giving them more options that encourage bigger thinking is always a win in my book.

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