Heroes
There's Something Rotten In Your Fridge, But It's Made Of Plastic
But what the hell am I going to put my water in, some kind of permanent bottle situation? As if that is even a thing.
03.14.13
All photos courtesy of The Coca-Cola Company
Behind the Scenes Making Recycled Records with Mark Ronson
True
Spotting a bright blue bin, you chuck in your imaginary drumstick. The sound that echoes back is satisfyingly cool, a deep, reverberating clunk so loud you can hear it over the music.
That is the sound of recycling.
Imagine how harmonious it would sound to mix the tones of millions of bottles going through the recycling process—the melody of all of us doing our part?
The Coca-Cola Company recognizes its responsibility to help address the world’s plastic packaging crisis. Several of the company’s most popular brands were historically made in green plastic bottles—however, when green plastic is recycled, it is usually turned into single-use items that do not get recycled again. To take one more step toward greater sustainability, Sprite, Fresca and Seagram’s are now being packaged in clear plastic bottles, increasing the likelihood of them being recycled over and over again—a process known as “closed loop recycling.”
Surprisingly enough, closed loop recycling and music have a lot in common. Music producers typically use a technique called sound sampling: the process of taking an old sound, chopping it up, and flipping it into a completely new beat. Just like the process of recycling, old can be new in sound sampling. An old sound is used in a new track, which is morphed again into a newer track, and so on. Beats being made today will be recycled by another creative in the future. Que Uptown Funk!
To celebrate the shift from green to clear, The Coca-Cola Company partnered with iconic, genre-defining/defying producers Mark Ronson and Madlib to create the world’s first album composed of the sounds of the plastic recycling process itself. The Recycled Records EP uses real ambient sounds sampled from various points in the closed-loop recycling chain at four different recycling facilities scattered across the United States. From the percussion of a forklift beeping, to the tonal beat of a conveyor belt, to the hi-hat of air blown into a plastic bottle, the EP brings to life the magic of multiple reuses.
“It sounds very crazy to say it, but anything can become a sample…any sound can be manipulated. The sound of opening a barrel of plastic has its own funk and flow to it,” said Ronson.
Not only did The Coca-Cola Company find a way to literally turn the sounds of recycling into music, thanks to the Recycled Records Beat Machine, you can be part of that process, too. Using the site, music enthusiasts are able to remix the very same recycled sound library used by Ronson and Madlib into innovative compositions of their own through an interactive, one-of-a-kind digitized version of an 808 beat machine. Generally, the biggest obstacle for many aspiring artists is accessing the proper musical technology, which is yet another reason why Recycled Records is so dang cool—this beat machine is free and accessible to anyone with an internet connection.
Innovation and creativity are the way of the future; tap into yours today by creating a Recycled Record of your very own. Maybe someday, other people will be dancing down the street listening to YOUR beats!
@penslucero/TikTok
Pency Lucero taking in the Northern Lights
In a video Lucero posted to TikTok, which now has over 12 million views, we hear Martin ushering her out to take a peek. Then we see Lucero’s face light up just before seeing the sky do the same.
“I thought it was a prank,” the onscreen text reads in the clip. “And then I see it….”
Watch:
@penslucero Replying to @PatriotFamilyHomes ♬ Golden Hour: Piano Version - Andy Morris
“I was mostly in awe of what this Earth is capable of,” Lucero recalled. “I never expected it to be THAT beautiful for the naked eye.” This is a hopeful sentiment against the widely accepted notion that the northern lights are often better looking in photos than they are in real life.
As Lucero asserted in a follow-up video, “Our video doesn’t do it justice at all…I would argue it’s even better for the naked eye.”
Others were quick to back Lucero with anecdotes of their own experience.
“It’s definitely possible to see it like in the pics. I saw it this winter in Norway, there was bright green, purple and so much movement.”
“They’re so much better in person, the way they dance and move around is insane and beautiful.”
Of course, if you ask Martin, who everyone agreed was the best host ever, seeing guest reactions of pure wonder and joy is even “better than the lights themselves.” But still, he can’t deny that there’s a breathtaking magic to it all. He shared with Upworthy that “Sometimes it feels like it will pull you up in the sky like you are in the middle of it. I wish everyone would have the chance to witness it.”
A photo from Martin's Airbnb listing
When it comes to tips for actually seeing the northern lights, Martin admits it still mostly comes down to being in the right place at the right time. Luckily, his Airbnb listing can help with that.
Nature has a great way of reminding us that beyond the distractions and distresses of modern life, there is sublime beauty waiting for the chance to capture our hearts.