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There's no wrong way to have a family, and IKEA's latest ad totally gets it.

Breaking news everyone: Divorce happens.

While divorce rates in the U.S. are dropping (we can thank feminism, marriage equality, and true love for that), divorce is still a pretty common occurrence for couples and families around the world.

We're starting to talk about it more, too — at the dinner table, in stories about celebrity breakups and conscious uncouplings online, and in scripted and reality shows on every TV network, like Sarah Jessica Parker's new HBO show which is simply titled "Divorce."


Parker and Thomas Haden Church speak about their new show, "Divorce." Photo by Frederick M. Brown/Getty Images.

This is important because marriages don't always make it, and it's a fact of life.

But real talk about divorce is still missing in one key arena: advertising.

Heartbroken dogs, death, and raising families are fair game. However, for most brands, divorce is just a bridge too far. But, luckily for us, and all families navigating this tricky transition, that's changing.

Enter Swedish furniture and meatball giant IKEA, who tackled the issue of divorce recently in a moving spot titled, "Every Other Week."

The ad shows a young boy packing his things to spend some time at his dad's place for the first time.

GIF via IKEA/Vimeo.

He grabs his belongings and travels across town to his dad's apartment.

GIF via IKEA/Vimeo.

And thanks to IKEA, we see that his room at his dad's apartment is just like his room at his mom's.

GIF via IKEA/Vimeo.

Showing separation and divorce in ads can really be this simple. It doesn't mean this child or every child of divorce has an easy or carefree life, but this ad works because it doesn't make divorce a sob-fest either. Commercials like this normalize what life is like for millions of families around the globe.

IKEA isn't the only company featuring a perfectly-imperfect family in their advertising.

Nabisco's Honey Maid brand dipped a toe in the water in 2014 with their documentary-like spots celebrating "the changing face of American families." (Upworthy gave them a shoutout for their LGBT ad from the same campaign.)

The two-minute commercial showcased Isaac, a real child talking about his big beautiful blended family ... and eating graham crackers. (After all, they're still trying to sell products.)

The onscreen caption reads, "No matter how families change, what makes them wholesome never will." Here, here! Pass the marshmallows.

This representation matters because these families aren't necessarily broken, and they're not damaged either. They're just families.

With the divorce rate in the U.S. still hovering around 50% and 4 in 10 marriages being remarriages for one or both lovebirds, it's high time we see more families like these on the big screen.

Because families now look different from how they did 50, 20, or even five years ago. Families are going through divorce, or they're blended, or led by grandparents, foster parents, gay couples, or single people. And brands and companies should celebrate this positive shift, not shy away from it.

Watch IKEA's heartwarming "Every Other Week," in its entirety.

It's the first video in a series of nine for their "Where Life Happens" campaign.

Photos from Tay Nakamoto

Facebook is no longer just your mom’s favorite place to share embarassing photos.

The social media platform has grown in popularity for young users and creators who enjoy forming connections with like-minded individuals through groups and events.

Many of these users even take things offline, meeting up in person for activities like book clubs, brunch squads, and Facebook IRL events, like the recent one held in New York City, and sharing how they use Facebook for more than just social networking.

“Got to connect with so many people IRL at an incredible Facebook pop up event this past weekend!” creator @Sistersnacking said of the event. So many cool activities like airbrushing, poster making + vision boarding, a Marketplace photo studio, and more.”

Tay Nakamoto, a designer known for her whimsical, colorful creations, attended the event and brought her stunning designs to the public. On Facebook, she typically shares renter-friendly hacks, backyard DIY projects, and more with her audience of 556K. For the IRL event, she created many of the designs on display, including a photobooth area, using only finds from Facebook Marketplace.

“Decorating out of 100% Facebook Marketplace finds was a new challenge but I had so much fun and got it doneeee. This was all for the Facebook IRL event in NYC and I got to meet such amazing people!!” Nakamoto shared on her page.


Also at the event was Katie Burke, the creator of Facebook Group “Not Wasting My Twenties.” Like many other recent grads at the start of the pandemic, she found herself unemployed and feeling lost. So she started the group as a way to connect with her peers, provide support for one anopther, and document the small, everyday joys of life.

The group hosts career panels, created a sister group for book club, and has meetups in cities around the US.

Another young creator making the most of Facebook is Josh Rincon, whose mission is to teach financial literacy to help break generational poverty. He grew his audience from 0 to over 1 million followers in six months, proving a growing desire for educational content from a younger generation on the platform.

He’s passionate about making finance accessible and engaging for everyone, and uses social media to teach concepts that are entertaining yet educational.

No matter your interests, age, or location, Facebook can be a great place to find your people, share your ideas, and even make new friends IRL.

Science

Researchers dumped tons of coffee waste into a forest. This is what it looks like now.

30 dump truck loads and two years later, the forest looks totally different.

One of the biggest problems with coffee production is that it generates an incredible amount of waste. Once coffee beans are separated from cherries, about 45% of the entire biomass is discarded.

So for every pound of roasted coffee we enjoy, an equivalent amount of coffee pulp is discarded into massive landfills across the globe. That means that approximately 10 million tons of coffee pulp is discarded into the environment every year.



When disposed of improperly, the waste can cause serious damage soil and water sources.

However, a new study published in the British Ecological Society journal Ecological Solutions and Evidence has found that coffee pulp isn't just a nuisance to be discarded. It can have an incredibly positive impact on regrowing deforested areas of the planet.

via British Ecological Society

In 2018, researchers from ETH-Zurich and the University of Hawaii spread 30 dump trucks worth of coffee pulp over a roughly 100' x 130' area of degraded land in Costa Rica. The experiment took place on a former coffee farm that underwent rapid deforestation in the 1950s.

The coffee pulp was spread three-feet thick over the entire area.

Another plot of land near the coffee pulp dump was left alone to act as a control for the experiment.

"The results were dramatic." Dr. Rebecca Cole, lead author of the study, said. "The area treated with a thick layer of coffee pulp turned into a small forest in only two years while the control plot remained dominated by non-native pasture grasses."

In just two years, the area treated with coffee pulp had an 80% canopy cover, compared to just 20% of the control area. So, the coffee-pulp-treated area grew four times more rapidly. Like a jolt of caffeine, it reinvigorated biological activity in the area.

The canopy was also four times taller than that of the control.

Before and after images of the forest

The forest experienced a radical, positive change

via British Ecological Society

The coffee-treated area also eliminated an invasive species of grass that took over the land and prevented forest succession. Its elimination allowed for other native species to take over and recolonize the area.

"This case study suggests that agricultural by-products can be used to speed up forest recovery on degraded tropical lands. In situations where processing these by-products incurs a cost to agricultural industries, using them for restoration to meet global reforestation objectives can represent a 'win-win' scenario," Dr. Cole said.

If the results are repeatable it's a win-win for coffee drinkers and the environment.

Researchers believe that coffee treatments can be a cost-effective way to reforest degraded land. They may also work to reverse the effects of climate change by supporting the growth of forests across the globe.

The 2016 Paris Agreement made reforestation an important part of the fight against climate change. The agreement incentivizes developing countries to reduce deforestation and forest degradation, promote forest conservation and sustainable management, and enhance forest carbon stocks in developing countries.

"We hope our study is a jumping off point for other researchers and industries to take a look at how they might make their production more efficient by creating links to the global restoration movement," Dr. Cole said.


This article originally appeared on 03.29.21

Family

Mom reveals 4-year-old's grievances for the week, showing just how nonsensical kids can be

"I wouldn't pull over on the side of the road to let her pet a coyote."

Mom shares 4-year-old's accidentally hilarious grievances.

Preschoolers can be absolutely hilarious when they aren't even trying. They're old enough to be able to have very strong opinions about things but young enough for most of their strong opinions to be about things that make little sense to adults. Like when a 3-year-old asks for a peanut butter sandwich only to get mad because you put the two pieces of bread together and they didn't want a sandwich like that. They wanted the kind that wasn't a sandwich at all.

While these things can be frustrating in the moment, once you've had a little space from it you can laugh at the ridiculousness of it all. Kristen Cook took to social media to list all of her daughter's complaints for the week and they're pretty hysterical. One of the very first things the girl was upset about is the fact that Cook refused to pull over so the girl could pet a coyote. The list got increasingly more interesting.


"I also have two chins. She said it's not really fair that I have two chins and she has one. Her ice cream was too cold. I wore sunglasses the other day—and I don't often wear them but I did—and she said that she felt like that was me lying about being her mom," Cook rattles off before detailing more random grievances.

The mom's confessional style video made for a great starting point for other parents to list their children's nonsensical complaints and they're just as amusing.

"Mine demands I turn off the Sun while we drive," someone says.

"Mine flipped out because I couldn't give her a cloud.....FROM THE SKY!!!!!" another commenter reveals.

"When my daughter was four she got so mad when I showed her a picture of me when I was about six years old …… she can't believe I was a child and I didn’t wait for her so we could grow together as best friends," one person shares.

"My husband is an amputee and our 3 year old daughter randomly gets pissed that I’m mean and took daddy’s leg, he hasn’t had a leg since he was 12 and I met him when he was 17 I had nothing to do with the missing leg," someone else laughs.

"My 4 year old is mad at me because my husband told him he can’t marry me. He’s also mad that I’m pregnant and I won’t let him be pregnant," another person says.

If nothing else, these kids are consistently upset about things outside of their parents' control and it will never get old. But while everyone else was sharing their similar stories to help the mom feel less alone, one person had a message for the mom. Think of it as a small nugget of encouragement: "Well, maybe this week you can do better."

Yes, maybe this week this mom and all the ones facing similar dilemmas can simply do better so their children don't continue to have these very logical (insert sarcasm) complaints.

Pop Culture

What is 'Generation Jones'? The unique qualities of the not-quite-Gen-X-baby-boomers.

This "microgeneration" had a different upbringing than their fellow boomers.

Generation Jones includes Michelle Obama, George Clooney, Kamala Harris, Keanu Reeves and more.

We hear a lot about the major generation categories—boomers, Gen X, millennials, Gen Z and the up-and-coming Gen Alpha. But there are folks who don't quite fit into those boxes. These in-betweeners, sometimes called "cuspers," are members of microgenerations that straddle two of the biggies.

"Xennial" is the nickname for those who fall on the cusp of Gen X and millennial, but there's also a lesser-known microgeneration that straddles Gen X and baby boomers. The folks born from 1954 to 1965 are known as Generation Jones, and they've been thrust into the spotlight as people try to figure out what generation to consider 59-year-old Vice President Kamala Harris.

Like President Obama before her, Harris is a Gen Jonesernot exactly a classic baby boomer but not quite Gen X. Born in October 1964, Harris falls just a few months shy of official Gen X territory. But what exactly differentiates Gen Jones from the boomers and Gen Xers that flank it?


"Generation Jones" was coined by writer, television producer and social commentator Jonathan Pontell to describe the decade of Americans who grew up in the '60s and '70s. As Pontell wrote of Gen Jonesers in Politico:

"We fill the space between Woodstock and Lollapalooza, between the Paris student riots and the anti-globalisation protests, and between Dylan going electric and Nirvana going unplugged. Jonesers have a unique identity separate from Boomers and GenXers. An avalanche of attitudinal and behavioural data corroborates this distinction."

Pontell describes Jonesers as "practical idealists" who were "forged in the fires of social upheaval while too young to play a part." They are the younger siblings of the boomer civil rights and anti-war activists who grew up witnessing and being moved by the passion of those movements but were met with a fatigued culture by the time they themselves came of age. Sometimes, they're described as the cool older siblings of Gen X. Unlike their older boomer counterparts, most Jonesers were not raised by WWII veteran fathers and were too young to be drafted into Vietnam, leaving them in between on military experience.

Gen Jones gets its name from the competitive "keeping up with the Joneses" spirit that spawned during their populous birth years, but also from the term "jonesin'," meaning an intense craving, that they coined—a drug reference but also a reflection of the yearning to make a difference that their "unrequited idealism" left them with. According to Pontell, their competitiveness and identity as a "generation aching to act" may make Jonesers particularly effective leaders:

"What makes us Jonesers also makes us uniquely positioned to bring about a new era in international affairs. Our practical idealism was created by witnessing the often unrealistic idealism of the 1960s. And we weren’t engaged in that era’s ideological battles; we were children playing with toys while boomers argued over issues. Our non-ideological pragmatism allows us to resolve intra-boomer skirmishes and to bridge that volatile Boomer-GenXer divide. We can lead."

Time will tell whether the United States will end up with another Generation Jones leader, but with President Biden withdrawing his candidacy, it has now become a distinct possibility.

Of note in discussions over Kamala Harris's generational status is the fact that generations aren't just calculated by birth year but by a person's cultural reality. Some have made the argument that Harris is culturally more Gen X than boomer, though there doesn't seem to be any record of her claiming any particular generation as her own. However, a swath of Gen Z has staked their own claim on her as "brat"—a term singer Charli XCX thrust into the political arena with a post on X that read "kamala IS brat." That may be nonsensical to most older folks, but for Gen Z, it's a glowing endorsement from one of the top Gen Z musicians of the moment.

What does English sound like with German syntax?

Native English speakers often find German grammar rules pretty baffling. So, imagine if English speakers used German grammar and syntax while speaking their native tongue. Overlearner, a YouTuber who speaks multiple languages, created a video to show what a typical conversation would sound like.

Overlearner’s page discusses the optimal ways to learn languages, music, martial arts, and many other skills.

What’s interesting about the video is German’s unique syntax.


For example:

Person 1:Must you today also to work?

Person 2:No, I must today not to work I have today a day free but I work morning and over morning.


When people speak English but with German grammaryoutu.be

Or there was a crazy situation that went down at Person 2’s job. He’s a tooth doctor, or was we would call him, a dental assistant.

Person 2: Yesterday is a female patient in the clinic come that such fear before tooth doctors had that she during the examination to scream begun has then upstood and out the building run is.

Person 1:Wow, what for a crazy situation, yes.

The video's mixed-up syntax reminded many people in the comments of a “Star Wars” character. "This sounds like AI Shakespearean Yoda having a stroke," one commenter wrote. "So… to Germans, Yoda was the only normal one?" another added.

The video is a great way for English speakers to better understand what German sounds like to native speakers. It’s also a wonderful reminder that we should give any English speakers learning German or German speakers learning English a lot of credit because figuring out how to switch syntax like that must be maddening.

Pop Culture

People are sharing their personal encounters with Robin Williams to honor his birthday

A tribute from Williams' son prompted heartwarming anecdotes from everyday people who met the iconic comedian.

Photo credits: ABC and Eva Rinaldi

Robin Williams' son Zak shared a tribute on social media on what would have been his dad's 73rd birthday.

Few entertainers have enjoyed as much broad appeal and admiration as comedian Robin Williams, but people's love for him is not just for his performances. Williams was a talented comedian and an actor with a surprisingly wide range, but by all accounts he was also a delightful and caring human being.

Williams would have been 73 years old on July 21, 2024. His son Zak shared a touching tribute to his father on social media, which prompted everyday people to share their personal anecdotes of their encounters with him.


"Dad, on what would be your 73rd birthday, I remember you for all the hope and joy you brought to the world," Zak Williams wrote. "There's not a week that goes by without someone sharing with me how you helped them through a dark time or a rough patch. I'm so grateful to be your son. Love you forever."

As the stories poured in, it became clearer and clearer how much the world lost with Robin Williams' passing in 2014. Here are some highlights:

"I passed your dad carrying you one day on a sidewalk in SF - you looked to be around 2. You were both talking to each other in made-up language and you were really holding your own. Your dad caught me watching and as you passed me by, he tipped his head towards you and beamed the most incredible loving smile - he thought you were something else." – malloryvk

"Jumanji was filmed in my hometown (Keene, NH) when my mom was working at a local restaurant - Robin Williams stopped in and my mother was his waitress. She took his order as she was trained to - 'hello my name is Robin, what can I get for you today?' - he ordered a burger and tipped $100, 'from one Robin to another.'" – emmatshibambi

"Every Christmas, your Dad would visit the Pediatric Intensive Care Unit at UCSF. He would visit every child who was able to have a visitor and all of the exhausted and terrified parents. Your dad’s goodness and love were felt by everyone there." – kennandlisa

"Many, many years ago, I worked at Harrods in Knightsbridge. I was working the Caralina Herrera sunglasses counter one day and Robin Williams came up and asked directions to the Sports department. I tried to play it cool as I took in the laughter lines of his face, the twinkle in his eyes, the kindness of his soul. I needed to remember this moment forever. And I do! (And I often wonder if he found the sports department straight away, as I'm pretty sure I told him in my true awkwardness to turn right instead of left at the top of the escalator. Sorry Robin) A forever memory and much love and appreciation for the human that you were. ❤️" – ilovekerry.2

"In the early 2000’s, my mom spotted Mr. Williams by himself sight-seeing in downtown Toronto. She was so excited as she was a huge fan, and approached him. She later told me how he radiated warmth, his blue eyes sparkling, and was even kind enough to sign an autograph. Though my mom is now in Heaven too, I still cherish this memory (and the autograph + pen he used!) 🙌" – foxy_the_squirrel

"I watched your dad since Mork & Mindy & had a casual conversation with him at the Apple Store in NYC but I did not tell him I knew it was him. I wanted him to enjoy his shopping without getting hit by millions of people. He had a thick beard but I saw his BRIGHT CLEAR BLUE EYES. Absolutely unmistakable & one of a kind, not just his eyes but his heart." – InventorBLADES

"I can’t even tell you the impact he had on my life… I went through a horrible violent crime as a teen and spent years hiding it, that decision created great mental anguish and Robin saved my life. I can’t explain the details, but he was an angel on earth and he had a way to speak to hearts with his one of kind spontaneous comedy and I am forever thankful for the gift of him in my journey." – wenbernacky

"I mean this in a very literal sense—no other famous persons passing has ever hit me, but his… it’s almost as if I had personally known him and he had been there to comfort me during hard times. Those types of souls are magic in human form." – iamchief_chris

Some may not know that Robin Williams also advocated for homeless people in Congress, with his signature compassion and even some comedy thrown in. Watch:

And for more of Robin Williams in real life, check out his "Inside the Actor's Studio" interview with James Lipton, which apparently gave one of the audience members a hernia from laughing so hard.