A hilarious commercial in Sweden is getting people hyped about public transport.

Sweden has been working on an exciting new technology, dubbed "The Future of Mobility."

Imagine climbing into your car, only now you can stretch your legs comfortably in the roomy cabin. Instead of fighting reckless drivers and morning traffic, you can whip open your phone or laptop, catch up on work, or just zone out, and be sure you'll show up at your destination safe and sound.

And all of that without feeling guilty about polluting the ozone.


It's not just a fantasy anymore. Behold:

Yes, the future of transportation in Sweden is ... a bus.

But it might not be as silly as it sounds.

The clever ad comes from Swedish public transport agency Västtrafik, which wants to encourage more commuters to take the bus (or train) instead of clogging the road with cars. In addition to the ad campaign, Västtrafik is also offering riders two weeks of free public transit to show them how great it can be.

Obviously, public transport isn't a good fit for everyone, especially those who live or work outside major urban centers. But according to a press release, Västtrafik expects to gain over 5,000 new regular riders from the experiment.

Sweden hopes to be "climate neutral" by 2050, and getting more cars off the road is a big part of the plan.

Photo by Erik Martensson/AFP/Getty Images.

We've seen lots of small islands and isolated communities completely wean themselves off fossil fuels, but for a developed nation like Sweden to do it would be a massive feat.

One of the biggest challenges will be to cut the country's carbon emissions — about a third of which come from domestic travel, according to Västtrafik. Frankly, it just makes sense.

"A normal car in Sweden stands still for 97 percent of its lifetime and for every car there are eight parking spaces and many miles of road," said Sweden's environment minister, Karolina Skog. "You can't call that effective."

The country already gets the majority of its energy from renewable sources wind, and it's working on making its fleet of buses and trains even more energy efficient.

Thanks, Sweden, for showing the rest of the world what climate-conscious policy should look like.

Not all nations believe the interests of its people and the planet can be served at the same time, but you have to wonder if they might be singing a different tune as the impact of climate change becomes more severe.

The more of us who are willing to get involved and (gasp!) maybe sit next to another human being on our morning commute, the better chance we have at slowing down this "runaway bus."

Heroes

They say that kids say the darnedest things, and seriously, they do. Anyone who has spent any significant amount of time with young children knows that sometimes the things they say can blow your mind.

Since teachers spend more time around little kids than anyone else, they are particularly privy to their profound and hilarious thoughts. That's why NYC kindergarten teacher Alyssa Cowit started collecting kid quotes from teachers around the country and sharing them on her Instagram account, Live from Snack Time, as well as her websiteand other social media channels.

Keep Reading Show less
popular
The Guardian / YouTube

Earlier this month, a beluga whale caught the world's attention by playing fetch with a rugby ball thrown by South African researchers off the waters of Norway.

The adorable video has been watched over 20 million times, promoting people across the globe to wonder how the whale became so comfortable around humans.

It's believed that the whale, known as Hvaldimir, was at some point, trained by the Russian military and was either released or escaped.

Keep Reading Show less
popular
Facebook / Veve Bee

It's incredible how many myths about the female body persist, despite all of us living in the information age. Young and old, educated or not, we're all susceptible to misinformation — especially when the same false info gets shared widely without question or correction.

Exhibit A: The female hymen.

Rapper T.I. made headlines recently with his horrific description of accompanying his 18-year-old daughter to the gynecologist to have her hymen checked. According to him and countless others like him, the hymen is a sign of virginity — a gateway of sorts that indicates whether or not a woman has had sex (or otherwise been vaginally penetrated). Popular belief has it that the hymen is a thin layer of tissue in the vagina that "breaks" the first time a woman has sex, so an "intact" hymen is proof of virginity.

The problem is that's a bunch of anatomically incorrect hogwash.

Keep Reading Show less
popular
Instagram / Katie Sturino

Plus-size women are in the majority. In America, 68% of women wear a size 14 or higher. Yet many plus-sized are ignored by the fashion industry. Plus-sized clothing is a $21 billion industry, however only one-fifth of clothing sales are plus-sized. On top of that, plus-sized women are often body shamed, further reinforcing that bigger body types are not mainstream despite the fact that it is common.

Plus-size fashion blogger Katie Sturino recently called out her body shamers. Sturino runs the blog, The 12ish Style, showing that plus-sized fashion isn't – and shouldn't be – limited to clothes that hide the body.

Keep Reading Show less
popular