Pattern Examples

CTA Patterns

CTA Simple

Brand Partnerships

We help brands build meaningful connections and create cultural moments that inspire communities and drive results.

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CTA Text

CTA Visual

Brand Partnerships

We help brands build meaningful connections and create cultural moments that inspire communities and drive results.

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Featured Story Patterns

Featured Story – Cover

Joy

Dogs are listening in on your conversations more than you might think, according to research

Did someone say pizza?

Cecily Knobler – 04/21/25

Featured Story – Color

Left

Popular

California brought back beavers for the first time in 70 years, and the results are already amazing

Native wisdom and ancient rock paintings save the day.

Kat Hong – 09/25/25

Right

Popular

California brought back beavers for the first time in 70 years, and the results are already amazing

Native wisdom and ancient rock paintings save the day.

Kat Hong – 09/25/25

Facts & Stats

Facts & Stats

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89%

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13M

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13:1

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3,480

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Form Patterns

Sidebar Form

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CTA Newsletter: Full Width

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Multistep Form

Get in Touch

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Social Highlights

Stories Collection Patterns

Stories Collection – Cards

Featured Stories

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Family

Trendy ‘grandma showers’ get a lot of flack online, but when can they be a good thing?

Heather Wake – 9/30/2025

In Partnership With

Engage For Good →

Three leaders who are changing what it means to do good in business.

Muneer Panjwani – 4/16/2026

Pets

Veterinarian shares 5 cat breeds he’d personally never get and why

Annie Reneau – 4/16/2026

Pop Culture

Watch a 10-year-old Sabrina Carpenter cover The Beatles “Come Together” for Miley Cyrus

Cecily Knobler – 4/16/2026

Stories Collection – List

The Latest

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Family

Father of 3 shares how he finally understood wife’s ‘mental load’ when she left him alone for 8 days

Annie Reneau & Upworthy Staff – 4/15/2026

Culture

Singer in hospice performs soulful ‘Landslide’ cover ‘one last time’

Tod Perry & Upworthy Staff – 4/15/2026

Culture

Indigenous woman cries tears of joy after hairdresser discovers ‘unruly’ grey hairs

Jacalyn Wetzel – 4/15/2026

Nostalgia

A young girl tells Carol Burnett ‘hello’ from her neighbor. It happened to have been Carol’s biggest crush.

Cecily Knobler – 4/15/2026

Health

Guy hilariously shows how his perimenopausal wife has transformed into a scent detective

Evan Porter – 4/15/2026

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Stories Collection – 2-column

Featured Stories

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Wholesome

After his father rejected a circus’ offer to buy him for $5,000, 3-foot-tall man becomes a doctor

He overcame everything to fulfill his dreams.

Tod Perry – 4/15/2026

Culture

A bagel shop manager noticed a stroke survivor struggling to order. His response moved her son to tears.

Culture

A little girl’s classmate asked who the man picking her up was. Her two-word answer made him emotional for the rest of the day.

Culture

He googled “what do you put in an obituary” when his dad died and wrote one of the most beloved ones the internet has ever seen

Skills

Her dormant HOA came for her Mister Rogers yard sign. Big mistake.

Culture

A Gen Z teacher gave his students 10 minutes to rant about anything they wanted. The essays were gloriously unhinged.

Testimonial

“What it comes down to for all dogs is they decide their very favorite family member by who gives the most consistent, high-quality attention, play, and physical affection: ear rubs, scratches, that sort of thing.”

By Jacalyn Wetzel

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Timeline