Toy companies didn't make dolls their kids could relate to, so these moms did it themselves.
Because it's important for kids to see themselves reflected in their toys.
It all started when Tinker Bell got a cochlear implant.
Photo by Toy Like Me.
Three moms in the U.K. — deaf journalist Melissa Mostyn, who has a daughter who uses a wheelchair; journalist Rebecca Atkinson, who is deaf and visually impaired; and former play consultant Karen Newell, who has a son who is blind — wanted toy companies to make dolls more inclusive of children with disabilities.
They hoped "to highlight the lack of positive representation of deafness and disability in the toy box and show toy manufacturers that there is a demand for more inclusive toys." Unfortunately, toymakers don't offer many toys with different physical disabilities.
So they did what innovative moms often do; they made one themselves as an example. Toy Like Me campaigner Rebecca Atkinson explains:
"For parents of Deaf children I think there is something very emotive about seeing a familiar mainstream character like Tinkerbelle with a cochlear implant or hearing aid. It creates a very positive image of disability that is seldom found by marrying up something mainstream with something affecting a minority. It's a powerful mix for parents of Deaf children, and the children themselves.
When I was growing up, I never saw a doll like me. I had two hearing aids. In the real world, there were people like me. In the doll world, I didn't exist. What does that say to Deaf and disabled children? That they aren't worth it? That they're invisible in the toys they play with? That they're invisible in society?"
What the moms didn't know was how popular their Tinker Bell doll would become — the image was shared many times on social media — underscoring the consumer demand for diverse toys.
Less than one week later, the British-based toy developer MakieLab was on it.
Cute dolls! One has a facial birthmark, one has hearing aids and signing hands, and one has a mobility aid. Photo by MackieLab.
MakieLab creates its toys with a 3D printer, so they were able to respond to the demand almost instantly.
"It's fantastic that our supercharged design and manufacturing process means we can respond to a need that's not met by traditional toy companies. We're hoping to make some kids — and their parents! — really happy with these inclusive accessories." — MakieLab CTO Matthew Wiggins
Progress!
To keep the momentum going, Toy Like Me is asking people to help.
Toy like me modified these toys as another example. Photo by Beth Moseley Photography.
The three women believe that "by sharing images of toys that reflect disability positively, toys that have been homemade or altered to give them impairments, and letters from children with disabilities calling on the toy industry to make more 'toys like them,'" mainstream toy manufactures might respond.
Just look at some of these cute ideas.
Photo shared by a Toy Like Me fan, who said, "I've inserted an NG tube into this doll for my little girl who has quad cp and is tube fed."
Photo of a guide dog and family submitted to Toy Like Me Facebook page by a fan.
If you're interested in participating, you can use the hashtag #toylikeme.
Hopefully toy manufacturers will take notice and make some new and more inclusive toys.
12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.