The machista mentality is harmful for women. These 21 tweets explain why.
It's time we start shifting away from a male-dominated mentality and into a more inclusive and realistic one.
The word machista means "a strong exaggerated sense of masculinity placing great value on physical courage, virility, domination of women, and aggressiveness."
It's a dangerous (and outdated) way of thinking that's especially prevalent within the Latino community and Spanish history, probably because the word "macho" in the Spanish language is literally the descriptor of being male.
While many cultures struggle with toxic masculinity problems, Latino culture has been one of the slowest to change and adapt to modern times, when women don't take a backseat to their husbands. I don't know why this mentality has been so pervasive, although I wish I did. As a Latina, I still see it represented everywhere in my community.
Image via iStock.
By now, it's fairly well-acknowledged among forward-thinking people that the machista mentality undermines everything women have worked for when it comes to gender equality.
But despite decades of work, the archetype of this male sentiment hasn't fully disappeared, a la Donald Trump and many prominent men in Latino and American culture. It's a big problem.
That's why the hashtag #EsMachismo (which means "It's machista" in Spanish) started trending on Twitter on Oct. 10, 2016.
It was sparked by this tweet by Liz Cardosa from Guatemala (who posts as "Analista Feminista," which cleverly translates into "Feminist Analyst"). The tweet, written in Spanish, reads: "#ItsMachista — the idea that female bodies are for the pleasure of the male gaze."
Other people, both men and women, quickly chimed in using this simple hashtag, too.
The purpose of the hashtag was to spark a discussion so people could vent about what the machismo mentality meant to them and why they wish it would change. I've translated 21 of them from Spanish to English below:
1. @nictechula: "#ItsMachismo to assume that women can't work together in harmony."
2. @marciluu: "#ItsMachismo that there are more men than women in government."
3. @carvasar: "#ItsMachismo to deny an education for little girls in favor of their male siblings. That violates their human rights."
4. @nictechula: "#ItsMachismo to think that sexual harassment on the street is acceptable conduct."
5. @elplacer_de_ser: "#ItsMachismo to assume that every woman dreams of being a mother and a housewife."
6. @carvasar: "#ItsMachismo to think that a woman's place is in the home. And it should be a crime to force her to do that."
7. @avilarenata: "#ItsMachismo to not hire young women because you consider their right to bear children a burden."
8. @kmolinae: "#ItsMachismo to judge a woman for enjoying her sexuality."
9. @galvez_ingridj: "#ItsMachismo when you're told how to act, what to say, where to go and what you should do when you're in a relationship."
10. @JohnDavilM: "#ItsMachismo to deny access to sexual education, reproductive health and access to free contraceptives."
Image via iStock.
11. @WRadioguate: "#ItsMachismo — From childhood on, moms teach sisters that they should tend to their brothers. That's how machismo starts."
12. @LizCardosa: "#ItsMachismo for a man to feel the right to 'correct' a woman."
13. @Nora_PerezM: "#ItsMachismo to say that women victimize themselves over everything."
14. @Ninitarios: "#ItsMachismo to refuse to wear a condom when you are sleeping with more than one person at a time."
15. @Landsmoder: "#ItsMachismo when women are called unbearable or crazy when they get their period. The label of being 'hysterical' is misogynist and violent."
16. @carvasar: "#ItsMachismo, as well, to assume that the entire financial obligation of the home falls exclusively on the man."
17. @Anayancy: "#ItsMachismo — The pink ribbon. To have to pay more for thousands of products just because they're 'for women.'"
18. @GerardoHerro: "#ItsMachismo that men and women perpetuate the idea that men shouldn't cry."
19. @AliciaAlvarezGI: "#ItsMachismo for motherhood to be imposed upon you. If someone doesn't want to have kids, so what?"
20. @Nora_PerezM: "#ItsMachismo to expect for him to pay for the check."
21. @Polaris_GT: #ItsMachista to classify a woman with either Ms./Mrs. based on either her sexuality/motherhood/marriage status referring to her availability."
Image via iStock.
A women should have as much say and as much power as a man. No more, no less.
The ideas of machista has hit even closer to home recently as we've heard Republican presidential nominee Donald Trump's now-infamous "Access Hollywood" bombshell tape. It was machismo behavior to the umpteenth degree — off the charts to the point where I feel even a machista would be offended. And let me tell you: The idea that Trump's words and the actions he boasted about are even offensive to a machista says a lot.
But as a new generation comes of age, young Latino people are standing up against toxic traditions, and things are starting to change.
This makes me proud, and these tweets from young Latinos are proof that someday, we'll have the power to teach our children about what the machismo mentality used to be.
If we stand up against unhelpful traditions and we adapt, we might be able to talk about machista and toxic masculinity much like we talk about how women were once not able to vote or hold office: things of the past.



A Generation Jones teenager poses in her room.Image via Wikmedia Commons
An office kitchen.via
An angry man eating spaghetti.via 
At least it wasn't Bubbles.
You just know there's a person named Whiskey out there getting a kick out of this. 


An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.