Because loving yourself shouldn't be a hard thing to do.
That's the all-too-common thought that Kat Lazo wants to challenge.
So many of us spend crazy amounts of time in front of mirrors...
...wishing we looked more like the unrealistic, no, unreal images of beauty foisted upon us by product advertisers.
Some become so convinced that they're not pretty enough, skinny enough, or lovable enough that they're not just saying, "I hate my body" — they actually believe it.
Advertisements that promote a processed ideal of beauty can be harmful to people's mental and emotional well being.
Almost 70% of girls in 5th to 12th grades say that magazine images affect their idea of a "perfect" body type. And teens who perceive themselves at the extreme ends of a weight spectrum — whether they really are or not — are more likely to consider or even attempt suicide.
But at the end of the day, the advertisers' core concern is to generate profit.
And to that end, they'll shamelessly bash us over the heads with all sorts of ridiculous shit.
Kat wants more people to start embracing their unique (and Photoshop-free) beauty.
So she took to the street, armed with nothing but sunglasses and her natural beauty...
...to spread a simple message:
And she had a friend there to record the whole thing for your self-loving entertainment: