+
upworthy
Internet

PR expert gives a fascinating insider breakdown of what goes into a celebrity public apology

"The words that you use need to rebuild and not create more agitation online."

Lunden and Olivia; Lunden and Olivia apology; Public apology; celebrity apology; tiktok video

PR expert gives breakdown of celebrity public apologies

At this point in time we're all pretty familiar with celebrity public apologies. Some big name makes a misstep, people ensure the celebrity sees their outrage and within a few days there's a public apology that feels sincere...sort of.

Then there are those that clearly either didn't listen to their PR people or decided to side step them. Those particular PR-less apologies feel disastrous and typically makes things much worse.

The truth of the matter is, people generally aren't taught how to apologize appropriately. Sure as little kids our grown-ups would say things like, "tell your brother you're sorry," sometimes guiding us to name what we are sorry for but that's about it. As you age your infractions evolve from apologizing for hitting your sibling with a toy to something more egregious like accidentally offending an entire community.

But with social media making viral celebrities every day, regular people are given the same opportunity to need to apologize publicly - minus the PR team. That's where Molly McPherson steps in.


Nothing about issuing a public apology sounds in any way delightful. It sounds terrifying, nausea inducing and honestly a bit humiliating to have messed up in such a public way that calls for public atonement. Since most regular folks on social media don't have PR people whispering in their ear, McPherson uses the recent public apology of an influencer to breakdown where they went wrong and how you should handle it. The video should probably be saved on every influencers phone, sort of like a "break in case of emergency" type of thing.

Lunden and Olivia who had been deemed #RelationshipGoals by their social media followers recently got into hot water after Lunden's old tweets surfaced showing frequent use of a racial slur. The firestorm swirled while they were on their honeymoon leaving them a PR disaster to return to. McPherson had a lot to say about what it's like to be in the room with the person needing to apologize before diving into the apology video the duo released.

"There's going to be a lot of denial and a lot of anger." McPherson says before pointing to Olivia's face on a green screen behind her. "This face, that's the face of anger. They're angry and they should be because someone curiously timed the drop on Reddit, those tweets, to hit the algorithm just as they were headed off to their honeymoon."

She goes on to explain that in many cases, the people she's working with either know who leaked the information or have a good idea of who leaked it. This is likely why there seems to be a disconnect between visible emotions and what's being said.

@mollybmcpherson

How to Craft a Social Media Apology: Lessons from Lunden + Olivia. Ever wonder how to gracefully deliver an online apology? A brief masterclass breaking down the do’s and dont’s of crafting an apology that works. Mistakes happen, but knowing how to correct them helps with the bounce back. #lundenandolivia #lundenstallings #tweets #crisiscommunication #prlady #pr #prcrisis #socialmedia #fyp #socialmediacrisis #influencer #greenscreen #masterclass

"It's not just understanding what you're going through but also understanding what the aggrieved parties are going through," McPherson states.

The purpose of understanding these initial parts of the apology process and implementing them is to set yourself up to regain trust later. McPherson then goes further in breaking down Lunden's apology step-by-step and providing further expert feedback on what to do differently. The entire video is eye opening on the behind the scenes dissection of the "perfect apology."

Pop Culture

Here’s a paycheck for a McDonald’s worker. And here's my jaw dropping to the floor.

So we've all heard the numbers, but what does that mean in reality? Here's one year's wages — yes, *full-time* wages. Woo.

Making a little over 10,000 for a yearly salary.


I've written tons of things about minimum wage, backed up by fact-checkers and economists and scholarly studies. All of them point to raising the minimum wage as a solution to lifting people out of poverty and getting folks off of public assistance. It's slowly happening, and there's much more to be done.

But when it comes right down to it, where the rubber meets the road is what it means for everyday workers who have to live with those wages. I honestly don't know how they do it.

Keep ReadingShow less
Joy

5-star Scottish resort offers whimsical afternoon tea experience with 'naughty sheep'

Cameron House's Woolly Wellness retreat includes tea in the garden with adorably rude guests.

Cameron House/Naughty Sheep

Cameron House's Woolly Wellness retreat includes a unique sheep encounter.

Remember when "goat yoga" was all the rage? And then "cow cuddling" and "turkey cuddling" made everyone's bucket lists?

Now we can add "nuzzling with naughty sheep" to the mix, but with a fancy Scottish twist.

Less than an hour from Glasgow, Scotland, the Cameron House resort sits on the bonnie banks of Loch Lomond, looking as if it were plucked straight out of a fairy tale. Sprawling green grounds, gorgeous lake views and a four-story castled mansion greet guests as their "home away from home" (only better), and a perusal of the reviews show guests raving about the 5-star resort's elegance, beauty and exceptional service.

I mean, just look at this place:

drone view of cameron house grounds and lakeCameron House sit on Lake Lochmond in Scotland.Cameron House


Keep ReadingShow less

A pitbull stares at the window, looking for the mailman.


Dogs are naturally driven by a sense of purpose and a need for belonging, which are all part of their instinctual pack behavior. When a dog has a job to do, it taps into its needs for structure, purpose, and the feeling of contributing to its pack, which in a domestic setting translates to its human family.

But let’s be honest: In a traditional domestic setting, dogs have fewer chores they can do as they would on a farm or as part of a rescue unit. A doggy mom in Vancouver Island, Canada had fun with her dog’s purposeful uselessness by sharing the 5 “chores” her pitbull-Lab mix does around the house.

Keep ReadingShow less
@caitlin.the.realtor/TikTok, used with permission

Wait, so 90's fashion is in, but 90's hair is out?

Every era has its own version of what’s attractive. And very rarely does that aesthetic hold power with the following generation. In fact, it often becomes the opposite of cool.

Just think of Elvis. He might have been a universal sex symbol for a time, but it also wasn’t long before his pompadour became passé. Same goes for Paul Newman’s rugged manliness, David Cassidy’s babyface, Tom Selleck’s mustache. Indeed, for everything a season.

Which brings us to the 90s. The age of beach blonde surfer boys (real surfing skills not required, but a plus). Of flannel, lots of flannel, and super chiseled bodies. Let’s not forget this was the dawning of the term “metrosexual,” and also the time period that brought us that Calvin Klein ad with Mark Wahlburg.

How exactly would these guys measure up with the Gen Z kids today?

Keep ReadingShow less
popular

A wild Eurasian crow befriended a toddler and won't leave his side

Crows are so much smarter than we think.

A Eurasian crow.

A family from Denmark has created a touching video montage documenting their unique friendship with a wild Eurasian crow. This crow, affectionately named Russell, has become an honorary member of their household, forming special bonds with each family member, including the pets.

However, the crow's relationship with their son, 2-year-old Otto, is truly extraordinary. “They could spend hours just playing,” Otto’s mother, Laerke Luna, says in a video shared by The Dodo. "When Otto is outside, he will never leave Otto’s side.”

Russell, the free-spirited crow, ventures away from the family's home from time to time, but never for too long. He always comes back and announces his return by tapping on the door, swooping in to lounge on the sofa, or awaiting Otto's return from school atop their roof.

“When we are inside, he will sit inside the window because he wants Otto to go outside with him,” Laerke said.

The family’s relationship with Russell didn’t come out of nowhere. When Russell was a young bird, he had health problems so the family took him and nursed the bird back to health. Eventually, they witnessed his first attempts to fly.

Recently, Russell became friends with another family member, their second child, Hedwig. Although he does get a little annoyed with the bird’s frequent attempts to nab his pacifier.

Even though it’s rare for humans to strike up such a close bond with a crow, according to research, it’s not that surprising. Audubon says that crows are “some of the smartest animals in the world” with an intelligence “on par with chimpanzees.” They are also very social and family-oriented, so no wonder Russell loves Otto and his family.

Crow Named Russell Waits For His Favorite Kid To Get Home From School | The Dodo


Learning

Why you shouldn't throw your dishwasher pod into the bottom of your dishwasher

Dishwashers actually use the dirty water to know how to wash your dishes.

Photos by cottonbro studio and PhotoMIX Ltd. via Canva

Why your detergent shouldn't go in the bottom of the dishwasher

There always seem to be something going on with the pods and powders you're supposed to use in the dishwasher to clean your dishes. Either the pods don't dissolve completely or the powder gets all goopy and hard, never really fully dispensing into the dishwasher.

The inconsistency in product dispensing can leave you wondering if the dishes are even getting cleaned, causing some to toss the detergent pod into the bottom of the dishwasher. It would seem that placing the detergent at the bottom would allow for it to actually reach your dirty dishes. But Melissa Pateras, a domestic expert, explains that doing it that way isn't doing what you think it's doing.

Pateras actually breaks down exactly how dishwashers work to clean your dishes while explaining why putting the detergent on the bottom is ineffective.

Keep ReadingShow less