People are hugging trees because Ryan Reynolds asked them to, and it's great.

Tree-hugging never looked so good.

Warning: You might see a delightful influx of tree-huggers on your news feeds in the coming days.

The pics are pretty darn cute.

But they're also pretty darn impactful.

And we have actor Ryan Reynolds, in part, to thank.

Photo by Dimitrios Kambouris/Getty Images for Eddie Bauer.

Reynolds is using his platform to get the word out on the One Tree Initiative, a campaign in support of American Forests.

The nonprofit runs a number of programs focused on everything from planting trees and protecting urban forests to awareness campaigns and advocating for public conservation policies.


“American Forests is an amazing organization that speaks right to my heart,” Reynolds told The Huffington Post at an event for the initiative in New York City on Sept. 1, 2016.

Photo by Dimitrios Kambouris/Getty Images for Eddie Bauer.

“I wanted to be an actor and I wanted to be an environmentalist, those were the two things that I wanted to do," he said. "And this partnership has just kind of been a match made in heaven.”

The One Tree Initiative is encouraging supporters to share photos of themselves hugging trees on social media.

For every pic shared using the hashtags #hug2give and #onetree — as well as tagging @eddiebauer and @americanforests — Eddie Bauer will donate $50 to American Forests, with each dollar going toward the planting of one tree (up to 25,000 trees).

Photo by Dimitrios Kambouris/Getty Images for Eddie Bauer.

The campaign runs through Sept. 15, 2016.

So, yes — snapping a pic of you hugging a tree and sharing it online can result in 50 new trees being planted.

For a limited time, a photograph is worth a thousand words and 50 trees.

Reynolds has been a big fan of American Forests for a while now.

In November 2015, he helped the organization plant its 50 millionth tree — yes, 50 millionth — in San Bernardino, California.

Photo by Charley Gallay/Getty Images for Eddie Bauer.

"It’s something that I really feel passionate about in making sure my kids have [a clean earth] when they grow up as well,” Reynolds explained at the planting ceremony.

Also, he named the 50 millionth tree Gordon, which feels like an important detail.

Planting trees isn't just a frivolous way to make our landscapes prettier. Trees make a huge difference.

Trees help clean our air, keep our weather patterns consistent, enhance our urban spaces to boost quality of life, and a number other great services we probably don't even think about but benefit from greatly.

So go snap a tree-hugging selfie, post it online using the hashtags, and make Ryan Reynolds' day. Mother Earth, and future generations, will thank you for it.

Photo by Charley Gallay/Getty Images for Eddie Bauer.

Heroes
Courtesy of Houseplant.

In America, one dumb mistake can hang over your head forever.

Nearly 30% of the American adult population — about 70 million people — have at least one criminal conviction that can prevent them from being treated equally when it comes to everything from job and housing opportunities to child custody.

Twenty million of these Americans have felony convictions that can destroy their chances of making a comfortable living and prevents them from voting out the lawmakers who imprisoned them.

Many of these convictions are drug-related and stem from the War on Drugs that began in the U.S. '80s. This war has unfairly targeted the minority community, especially African-Americans.

Keep Reading Show less
Culture

Climate change is happening because the earth is warming at an accelerated rate, a significant portion of that acceleration is due to human activity, and not taking measures to mitigate it will have disastrous consequences for life as we know it.

In other words: Earth is heating up, it's kinda our fault, and if we don't fix it, we're screwed.

This is the consensus of the vast majority of the world's scientists who study such things for a living. Case closed. End of story.

How do we know this to be true? Because pretty much every reputable scientific organization on the planet has examined and endorsed these conclusions. Thousands of climate studies have been done, and multiple peer-reviewed studies have been done on those studies, showing that somewhere between 84 and 97 percent of active climate science experts support these conclusions. In fact, the majority of those studies put the consensus well above 90%.

Keep Reading Show less
Nature
via James Anderson

Two years ago, a tweet featuring the invoice for a fixed boiler went viral because the customer, a 91-year-old woman with leukemia, received the services for free.

"No charge for this lady under any circumstances," the invoice read. "We will be available 24 hours to help her and keep her as comfortable as possible."

The repair was done by James Anderson, 52, a father-of-five from Burnley, England. "James is an absolute star, it was overwhelming to see that it cost nothing," the woman's daughter told CNN.

Keep Reading Show less
Heroes

I live in a family with various food intolerances. Thankfully, none of them are super serious, but we are familiar with the challenges of finding alternatives to certain foods, constantly checking labels, and asking restaurants about their ingredients.

In our family, if someone accidentally eats something they shouldn't, it's mainly a bit of inconvenient discomfort. For those with truly life-threatening food allergies, the stakes are much higher.

I can't imagine the ongoing stress of deadly allergy, especially for parents trying to keep their little ones safe.

Keep Reading Show less
popular