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Famous writers pep talked a new author after just two people came to her book signing

Ah, the power of vulnerability and solidarity.

books, bookstore, authors, writers
@chelseabwrites, @jodipicoult, @neilhimself, @MargaretAtwood/Twitter, Photo by Pauline Loroy on Unsplash

Famous writers shared their book signing woes with a disheartened new author.

Putting creative work out into the world to be evaluated and judged is nerve-wracking enough as it is. Having to market your work, especially if you're not particularly extroverted or sales-minded, is even worse.

So when you're a newly published author holding a book signing and only two of the dozens of people who RSVP'd show up, it's disheartening if not devastating. No matter how much you tell yourself "people are just busy," it feels like a rejection of you and your work.

Debut novelist Chelsea Banning recently experienced this scenario firsthand, and her sharing it led to an amazing deluge of support and solidarity—not only from other aspiring authors, but from some of the top names in the writing business.

Banning shared on Twitter that 37 people had responded as "going" to her book signing at Pretty Good Books in Ashtabula, Ohio, on December 3, but only two showed up.

"Kind of upset, honestly, and a little embarrassed," she wrote.

A librarian by trade, Banning spent 15 years crafting the story for her fantasy trilogy about King Arthur's children. The first book in the series, "Of Crowns and Legends," was published in August and Banning has been trying to market it ever since.

"For a while I felt like I was throwing my book into the void and getting nothing," she told NPR. "This felt like last straw."

Then something amazing happened.

That tweet—which Banning had considered deleting shortly after she posted—started making the rounds. And much to her surprise and delight, Banning got responses from the likes of Margaret Atwood, Jodi Picoult, Neil Gaiman, Stephen King and other famous authors, who shared their own unattended book signing woes.

Even some famous nonauthors unexpectedly swooped in to lift Banning up.

Story after story poured in from dozens upon dozens of household writing names who had experienced two or one or zero people showing up to a book signing event. Anyone who has ever felt like they had failed due to a lack of interest or audience would find the thread inspiring, or at the very least, comforting.

But what was just as heartwarming as the successful writers commiserating with Banning was the fact that she shared her story in the first place. It's not easy to be vulnerable like that—most of us want to share our wins, not our perceived losses, with the world. But Banning demonstrated how opening up invites others to do the same, which lets everyone know they are not alone in their struggles.

What a beautiful thing all around. And to make it even better, Banning sold out of her signed copies that very same day. Here's to the power of sharing and caring!

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Women working in Africa’s cocoa farms have received business education programs for 15 years. Here’s how that benefits the entire world.

All images provided by CARE & Cargill

The impact of the CARE and Cargill partnership goes beyond empowering cocoa farmers

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Cocoa, the key ingredient found in your favorite chocolate bar, has been a highly revered food product throughout human history. It’s been used for religious ceremonies in Peru, royal feasts in England and France, traded as currency for the ancient Mayans. And considering that many of us enjoy chocolate on a regular basis (mochas and candy bars, anyone?) it seems like that love is still going strong even today.

And if you are someone who looks forward to that sweet chocolate pick-me-up on a regular basis, you likely have the women of West Africa to thank.

Women like Barbara Sika Larweh, a mother of six who works as a cocoa farmer in Larwehkrom, a community located within the Sefwi Wiawso Municipality in the Western North Region of Ghana.

care, cargillMama Cash now empowers other women to gain independence

Nearly 60% of the world’s cocoa comes from both Ghana and Côte d’Ivoire, where Barbara and other mothers make up over half of the labor force. These female cocoa farmers shoulder the same physical burden as their male counterparts—all while also running households and paying for their children to go to school. And yet, they typically don’t receive equal income. Nor do they have access to the resources that could help them achieve financial independence.

Thankfully, positive changes are taking place. Barbara’s story exemplifies the impact of programs offered by CARE and Cargill, such as Village Savings and Loan Association (VSLA), which are small groups that offer low-interest loans to individuals living in poverty, helping them to build savings without going into devastating debt.

Through these initiatives, women, like Barbara, are equipped with vital knowledge like financial literacy to improve household incomes, sustainable agriculture practices that improve yields, and nutrition education to diversify their family’s diets.

“They came and trained me on the VSLA. I dedicated myself and volunteered so that I would be able to train my people, too,” Barbara explains.

Within the first year of using the programs, Barbara and the people she trained profited—earning her the nickname of “Mama Cash.”

This is no isolated event. In cocoa-growing communities supported by CARE and Cargill programming between 2019-2022, the number of households living below the national poverty line decreased by nearly 32% in Cote d’Ivoire and Ghana - as a direct result of increasing and diversifying income through using these programs.

Like Barbara, who today is an executive member of the Community Development Committee, more than 2.4 million women have used their success as entrepreneurs to transform into leaders and decision-makers within their communities. Whether it’s giving most of their earnings back to their families, reducing child labor, or exponentially increasing overall farm yields, the rippling effect is profound.

The impact of the CARE and Cargill partnership goes beyond empowering cocoa farmers. The joint initiatives have fostered progress on complex global issues related to social justice, such as gender equality, climate change, and food security. By improving access to quality nutrition, water, and hygiene, the joint programs have positively influenced the cocoa communities’ well-being.

Suddenly there’s a lot more to think about the next time you eat a candy bar.

Find out more about the important partnership between CARE and Cargill here.
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