60 models. 12 sizes. One photo project to change how we view the human body.

What's size got to do with it?

Categories are great for some things: biology, herbs, and spices, for example.

Image via Brianna Lehman/Flickr.


But bodies? Well, putting bodies into categories just gets weird. There are around 300 million people in America, but only 12 or so standard sizes for clothing: extra-extra-small through 5x.

That's why designer Mallorie Dunn is onto something with her belief — people have different bodies and sizing isn't catching up.

Dunn has found that the majority of clothing sizes stop at an extra-large, yet the majority of women in America are over that. "And that just doesn't make sense," she says.

Human spice rack, only, a LOT more variations of flava. ;) All images via Smart Glamor, used with permission.

That's why she started a project around her clothing label, Smart Glamour, to document the bodies of models according to their sizes — and to show how one size can look very different on different bodies.

In pursuit of creating a fashion environment that's kinder to all bodies, Dunn has dedicated herself to educating consumers about sizing.

First, she found 60 people of 12 different sizes and took their pictures.

Then, she put five women at a time in the same size of skirt and shirt to show how diversely beautiful human bodies are and to prove that everyone looks different in clothes no matter what size they have on.

She hoped to show people that 12 sizes don't even come close to capturing the beauty of the human form.


All these models are wearing the same size ... but do they look the same?

"No matter what size you are that's not what dictates your worth or your beauty."

"I had a convo with a friend of mine who was like 'Yeah, if I went from a medium to a large, I'd be fine with it, but if I went from a large to an extra-large, that wouldn't be OK' and I was like, 'Why???' And she had no rational reason behind that," Dunn said, describing a conversation we've all either had, started, or heard. "We've been taught forever that the bigger something sounds, the worse that it is."

Dunn's project also shows just how arbitrary and narrow-minded clothing sizes are.

Sizes really are just numbers.

Unlike the images we are presented both in clothing ads and in entertainment and media, human beings aren't, as Dunn remarked, "robots who come out on a conveyor belt ... we're all shaped differently."

The pressure to look one way is obnoxious. And kinda dangerous.

"We've been taught forever that the bigger something sounds, the worse that it is."

There's so much weight — no pun intended — on being the "right" size.

"You put an 'extra' on top of a 'large,' and suddenly it's the end of the world," Dunn said of her experience in fashion sizing. "... And it really doesn't mean anything, it really only means that there's an extra inch of fabric."

One extra inch of fabric.

3 in 4 girls report feeling depressed, guilty, or shameful after just three minutes of leafing through a fashion mag.

But I'd like to imagine a world where everyone can try on clothes and leave the emotional burden of worrying about fit to the clothes.

Instead, let's focus on what looks good on our bodies. Let the clothes handle the emotional roller coaster of not fitting, and you just live your life in the body you've been given.

Dunn, who has worked for fashion houses for her whole career, puts it bluntly: "Clothes are not made for all bodies. ... We shouldn't then think when something doesn't fit us that it's somehow our fault."

Dunn's models also have a group on Facebook where they support each other, compliment each other, and generally lift each other up. Model Stephanie describes it this way: "We see the beauty in one another and help each other to recognize our own beauty at the same time." Fashion leading to body optimism and confidence? Yes, please.

And Dunn herself drives a hard line when it comes to feeling good in the skin you've been given. Her philosophy is this: No matter what size you are, that's not what dictates your worth or your beauty.

Self-worth not based on appearances. That's a category we can all aspire to "fit" into!

Family

As a child, Dr. Sangeeta Bhatia's parents didn't ask her what she wanted to be when she grew up. Instead, her father would ask, "Are you going to be a doctor? Are you going to be an engineer? Or are you going to be an entrepreneur?"

Little did he know that she would successfully become all three: an award-winning biomedical and mechanical engineer who performs cutting-edge medical research and has started multiple companies.

Bhatia holds an M.D. from Harvard University, an M.S. in mechanical engineering from MIT, and a PhD in biomedical engineering from MIT. Bhatia, a Wilson professor of engineering at MIT, is currently serving as director of the Marble Center for Cancer Nanomedicine, where she's working on nanotechnology targeting enzymes in cancer cells. This would allow cancer screenings to be done with a simple urine test.

Bhatia owes much of her impressive career to her family. Her parents were refugees who met in graduate school in India; in fact, she says her mom was the first woman to earn an MBA in the country. The couple immigrated to the U.S. in the 1960s, started a family, and worked hard to give their two daughters the best opportunities.

"They made enormous sacrifices to pick a town with great public schools and really push us to excel the whole way," Bhatia says. "They really believed in us, but they expected excellence. The story I like to tell about my dad is like, if you brought home a 96 on a math test, the response would be, 'What'd you get wrong?'"

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Don't test on animals. That's something we can all agree on, right? No one likes to think of defenseless cats, dogs, hamsters, and birds being exposed to a bunch of things that could make them sick (and the animals aren't happy about it, either). It's no wonder so many people and organizations have fought to stop it. But did you ever think that maybe brands are testing products on us too, they're just not telling us they're doing it?

I know, I know, it sounds like a conspiracy theory, but that's exactly what e-cigarette brands like JUUL (which corners the e-cigarette market) are doing in this country right now, and young people are on the frontlines of the fallout. Most people assume that the government would have looked at devices that allow people to inhale unknown chemicals into their lungs BEFORE they hit the market. You would think that someone in the government would have determined that they are safe. But nope, that hasn't happened. And vape companies are fighting to delay the government's ability to evaluate these products.

So no one really knows the long-term health effects of e-cigarette use, not even JUUL's CEO, nor are they informing the public about the potential risks. On top of that, according to the FDA, there's been a 78% increase in e-cigarette usage among high school and middle school-aged children in just the last two years, prompting the U.S. Surgeon General to officially recognize the trend as an epidemic and urge action against it.

These facts have elicited others to take action, as well.

Truth Initiative, the nonprofit best known for dropping the real facts about smoking and vaping since 2000 through its truth campaign, is now on a mission to confront e-cigarette brands like JUUL about the lack of care they've taken to inform consumers of the potential adverse side effects of their products. And they're doing it with the help of animal protesters who are tired of seeing humans treated like test subjects.

The March Against JUUL | Tested On Humans | truth www.youtube.com

"No one knows the long-term effects of JUULing so any human who uses one is being used as a lab rat," says, appropriately, Mario the Sewer Rat.

"I will never stop fighting JUUL. Or the mailman," notes Doug the Pug, the Instagram-famous dog star.

Truth, the national counter-marketing campaign for youth smoking prevention, hopes this fuzzy, squeaky, snorty animal movement arms humans with the facts about vaping and inspires them to demand transparency from JUUL and other e-cigarette companies. You can get your own fur babies involved too by sharing photos of them wearing protest gear with the hashtag #DontTestOnHumans. Here's some adorable inspo for you:

The dangerous stuff is already out there, but with knowledge on their side, young people will hopefully make the right choices and fight companies making the wrong ones. If you need more convincing, here are the serious facts.

Over the last decade, 127 e-cigarette-related seizures were reported, which prompted the FDA to launch an official investigation in April 2019. Since then, over 215 cases of a new, severe lung illness have sprung up all over the country, with six deaths to date. While scientists aren't yet sure of the root cause, the majority of victims were young adults who regularly vaped and used e-cigarettes. As such, the CDC has launched an official investigation into the potential link.

Sixteen-year-old Luka Kinard, a former frequent e-cigarette-user, is one of the many teens who experienced severe side effects. "Vaping was my biggest addiction," he told NowThis. "It lasted for about 15 months of my high school career." In 2018, Kinard was hospitalized after having a seizure. He also had severe nausea, chest pains, and difficulty breathing.

After the harrowing experience, he quit vaping, and began speaking out about his experience to help inform others and hopefully inspire them to quit and/or take action. "It shouldn't take having a seizure as a result of nicotine addiction like I had for teens to realize that these companies are taking advantage of what we don't know," Kinard said.

Teens are 16 times more likely to use e-cigarettes than adults, and four times more likely to take up traditional smoking as a result, according to truth, and yet the e-cigarette market remains virtually unregulated and untested. In fact, companies like JUUL continue to block and prevent FDA regulations, investing more than $1 million in lawyers and lobbying efforts in the last quarter alone.

Photo by Lindsay Fox/Pixabay

Consumers have a right to know what they're putting in their bodies. If everyone (and their pets) speaks up, the e-cigarette industry will have to make a change. Young people are already taking action across the country. They're hosting rallies nationwide and on October 9 as part of a National Day of Action, young people are urging their friends and classmates to "Ditch JUUL." Will you join them?

For help with quitting e-cigarettes, visit thetruth.com/quit or text DITCHJUUL to 88709 for free, anonymous resources.

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