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Whole Foods Market

Usually, grocery shopping in a city isn't an experience where you have a lot of local choices. Do you want the tomatoes from 90 miles away or 9,000? But here's a cool company that's trying to change that. They're growing their produce on unused rooftop space in Brooklyn and only distributing it within the city limits. (If ever the phrase "That's so Brooklyn" applied to anything, it would be now, to this.)


    Here are the top coolest things about these rooftop-growing pioneers:

    • They grow their produce on unused rooftop space. HOW COOL IS THAT?
    • The farthest customer they distribute to is approximately a mere 7 miles away. Shipping emissions? Not a concern.
    • They package and distribute the produce the same day it's harvested. (Or at least pretty darn close to that.) So fresh!
    • They use insects for pest management. Some of their employees are bees! BEES! That's the best way to go organic that I've ever heard of.

    And as an added bonus, it looks like their farms are definitely not the worst place to spend a day.

    Still don't believe they're as awesome as I've made them sound? Check 'em out for yourself:

    Before you go, I would like to point out that not everyone in NYC has access to fresh, local produce like this — even though it's making its way into grocery stores in the area. There's a lot more to food access than it being on the shelf: How much does it cost? Is the grocery store a walkable distance from your home? Do you have time to walk there and time to cook the fresh food into a tasty meal when you get back home? On and on. These may seem like trivial concerns to some, but they're actually a really big deal!

    That being said, Gotham Greens is doing a great thing by putting these options on the shelf. After all, we've gotta grow the fresh, local produce before we can start ensuring everyone has access to it.

    via Chewy

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