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Why this zoo is trying to talk Toys R Us mascot ‘Geoffrey the Giraffe’ out of retirement.

There are less than 100,000 giraffes left in the world, and they need our help.

Why this zoo is trying to talk Toys R Us mascot ‘Geoffrey the Giraffe’ out of retirement.

One Texas zoo is making the biggest play for a long-time superstar since the Lakers signed LeBron James.

Now that all remaining Toys R Us stores in the U.S. have officially closed, the San Antonio Zoo is offering the company a cheeky way to let its nostalgia-fueled brand live on.

Geoffrey the Giraffe has been the face of Toys R Us for more than half a century, but no longer. Rather than let him fade into obscurity — like the Frito Bandito or the Noid — the San Antonio Zoo offered Geoffrey the chance to become its mascot for the zoo's giraffe conservation efforts. They even put together a YouTube video making their case.


While Toys R Us is unlikely to donate the mascot to the zoo, the campaign is an adorable way to raise awareness about the real troubles facing giraffes today.

According to estimates by the Giraffe Conservation Foundation and the International Union for Conservation of Nature, there are fewer than 100,000 giraffes left in the world. This marks an alarming 40% drop in the past 30 years, stemming largely from human activity. If we don't take action, at least some giraffe species will be lost to extinction.

Every June 21, GCF organizes World Giraffe Day. This year's event centered around Operation Twiga III, an effort to relocate Nubian giraffes in Uganda for conservation purposes. While giraffes don't serve a function crucial to humans' survival (the way bees and butterflies are needed for pollination), their plight is just another example of humanity's destruction of nature's beauty. Do we really want a world without giraffes?

World Giraffe Day 2018

Happy #WorldGiraffeDay!Let's all stand tall for our long-necked friends today! #WGD #GiraffeConservation

Posted by Giraffe Conservation Foundation on Thursday, June 21, 2018

You can help by donating to the San Antonio Zoo's GoFundMe page or making a contribution directly to the GCF.

The zoo hopes to raise $100,000 for the GCF to aid their goals of "supporting a sustainable future where all giraffe populations and sub-species are protected and secured in the wild."

While there's no news on whether Toys R Us will allow its recently-unemployed cartoon mascot to join in the campaign, you can't really blame the zoo for shooting its shot.

John Micheal Stewart plays a character known as "The Boss" on the social media hit "Breadstick Ricky and the Boss" but he has some solid advice on why employees shouldn't overwork themselves.

"Breadstick Ricky and the Boss" has over 2.3 million subscribers on TikTok and follows the on-the-job shenanigans of The Boss and his coworker, Ricky, a high-voice tradesman who has a knack for getting into trouble.

Comments on the videos show they have a big following with hard-working good ol' boys like the Boss and Ricky characters.

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