Though I've had it since I was 10 years old, it took me almost a decade to realize that my period was not normal.

I always noticed that my cramps were very intense prior to my period. I also cycled through extreme mood swings, felt lightheaded, lacked energy, and experienced symptoms of depression. Not the passing, mope-around-in-your-bed-eating-ice-cream emotional slump — this was depression that affected my everyday life. It made me feel like a completely different person. Leading up to my period, my normally confident, capable self gave way to an intensely anxious, harshly self-critical version of me that I hardly recognized.

But as someone who's suffered from depression, anxiety, and IBS throughout my whole life, I thought it was normal. My high school nurse said it was just PMS and stress, and my mother agreed. During my first year of college, I noticed that my symptoms grew even worse. They began affecting my schoolwork and attentiveness. I often felt like I wasn’t really able to respond to my surroundings due to my lack of energy.

Keep Reading Show less
Mozilla
True
Firefox

When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

Keep Reading Show less