It's peace and quiet for a few seconds. Then boom. Boom. Boom.
Shared values of sustainability and adventure come together in a beautiful way
At last, summer is here. And for many people, that means it's time for heading to the beach and maybe even catching some waves. Surfing is a quintessential summertime activity for those who live in coastal communities—it’s not only really fun and challenging, it’s also a great way to celebrate Mother Nature’s beauty. Even after a wipeout, the cool water mixed with warm sunshine offers a certain kind of euphoria. Or, you know, just hanging back on the sand is plenty fun too. Simply being outdoors near the ocean is its own reward.
Let’s protect the places where outdoor adventure happensAll photos provided by Pacifico
However, it's well known that our beautiful beaches are suffering the consequences of overcrowding, pollution and littering. What was once a way of playing in nature is now slowly destroying it. And of course, this affects beachgoers everywhere. The sad truth is—without taking action to preserve all the natural joys the earth provides, we will eventually lose them.
But there is hope. Two popular brands that both have roots in surf culture have teamed up to help make trips to the beach a more sustainable pastime. The best part? You don’t have to know how to hang ten in order to participate.
Pacifico®, a pilsner-style lager originally brought to the U.S. by surfers, and Quiksilver, an iconic apparel company loved by both surfers and beach goers alike, have created a brand-new range of clothing and accessories with sustainability in mind.
Take a look below. These threads are great for all kinds of fun in the sun, without compromising the environment.
Ready to make some waves
The collection launches on July 5 and includes tees and woven shirts, boardshorts, hats, flip-flops and a special beach towel and tote bag. The unique collaboration features the vibrant, colorful designs that are the hallmark of Quiksilver combined with Pacifico elements, created to make a positive impact.
Each item has been thoughtfully curated to minimize an environmental footprint and protect the outdoors. The hats, for example, are made from NetPlus® by Bureo®, a raw material created from South American recycled fishing nets. Additionally, the board shorts are made from recycled plastic bottles, and tees are made with 100% organic cotton. Pretty rad stuff, to put it in surfer lingo.
The prices on these pieces are equally rad, ranging from $28 flip-flops to $60 boardshorts.
In keeping with the sustainable ethos and protecting the places we play, Pacifico and Quiksilver will celebrate the products’ launch by hosting two beach cleanups. The first is on July 5 at Sunset Point in Malibu, California, from 4-5:30pm, and the second is on July 9th at Deerfield Beach in Florida from 8:30 – 10:30am.
Cleaning up and looking good while doing it
Theses beach cleanups are open to anyone over the age of 21 who’s ready to have some fun while taking care of nature’s playground.
Those who can’t make it to the beach (bummer, dude) don’t have to miss out on all the fun. The new collection will be available on July 5th at www.quiksilver.com/mens-collab-pacifico. And even if you don’t surf, never plan to surf, have no desire to even be near a surfboard, rest assured, the apparel is still cool. Plus sustainable choices are always good fashion.
Our planet provides us with an endless supply of beauty and adventure. But without more mindful actions from humanity, its natural wonders will eventually diminish. Fortunately Pacifico and Quiksilver are making it easier than ever for people to enjoy the great outdoors without jeopardizing it. That’s a wave worth riding.
This article originally appeared on 09.06.17
Being married is like being half of a two-headed monster. It's impossible to avoid regular disagreements when you're bound to another person for the rest of your life. Even the perfect marriage (if there was such a thing) would have its daily frustrations. Funnily enough, most fights aren't caused by big decisions but the simple, day-to-day questions, such as "What do you want for dinner?"; "Are we free Friday night?"; and "What movie do you want to see?"
Here are some hilarious tweets that just about every married couple will understand.
It's a pretty significant drop, too.
Is there anything that dogs can’t improve? They make us healthier, happier and even more attractive. That’s right. If you have a photo with your dog in a dating profile people are more likely to swipe right.
Now, a new study reported by Ohio State News shows that having more dogs in your neighborhood can make you safer by lowering the overall crime rate.
The study, conducted by sociologists at Ohio State, was recently published in the journal Social Forces.
According to researchers, dog-walking isn’t just about getting exercise—it makes us all security guards whether we know it or not.
“People walking their dogs are essentially patrolling their neighborhoods,” Nicolo Pinchak, lead author of the study, told Ohio State News. “They see when things are not right, and when there are suspect outsiders in the area. It can be a crime deterrent.”
The study reviewed 595 census block groups in the Columbus, Ohio, area. It also used data from the Adolescent Health and Development in Context study that rated the level of trust people have in their neighborhoods.
What’s unique about the study is that it compared neighborhoods that have high levels of trust, meaning the residents agree that people on the streets can be trusted. High-trust neighborhoods have lower levels of homicide, aggravated assaults and robberies. So it makes sense that people who live in these neighborhoods are probably more likely to say they trust the folks who live around them.
However, the study found that when comparing two high-trust neighborhoods, the ones with higher concentrations of dogs had “two-thirds the robbery rates” and about “half the homicides.” That’s a pretty substantial reduction in crime.
Pinchak says it’s all about having boots and paws on the ground.
"It's not enough for residents to just be taking walks in their neighborhood—there has to be trust among residents to foster deterrence and intervention norms. It's similarly not enough for residents to just trust one another—people have to actually be present to identify problems and intervene,” Pinchak told USA TODAY.
Further, regardless of a neighborhood's trust level, the study found that a higher concentration of dogs is related to fewer property crimes, such as robberies.
Having a dog isn’t just good for your neighborhood’s safety but your home, too. Over the years, multiple publications have interviewed burglars about the things that deter them from entering homes and having a loud dog was a major one.
Even if a small dog doesn’t isn’t physically intimidating, they are incredibly effective at alerting people of an intruder.
The Guardian interviewed 12 burglars a few years ago and found that dogs, security cameras, heavy doors and a television being turned on made them less likely to invade a home.
Given the result of this study, realtors should take its results to heart and publish the concentration of dogs in a neighborhood in home listings. That way people will know that the neighborhood is safe and there are plenty of opportunities to give out belly rubs on the sidewalk.
The nicest guy in Hollywood strikes again.
Passing around your yearbook to have it signed by friends, teachers and classmates is a fun rite of passage for kids in junior high and high school. But, according to KDVR, for Brody Ridder, a bullied sixth grader at The Academy of Charter Schools in Westminster, Colorado, it was just another day of putting up with rejection.
Poor Brody was only able to get four signatures in his yearbook, two from what appeared to be teachers and one from himself that said, “Hope you make some more friends."
Brody’s mom, Cassandra Ridder has been devastated by the bullying her son has faced over the past two years. "There [are] kids that have pushed him and called him names," she told The Washington Post. It has to be terrible to have your child be bullied and there is nothing you can do.
She posted about the incident on Facebook.
“My poor son. Doesn’t seem like it’s getting any better. 2 teachers and a total of 2 students wrote in his yearbook,” she posted on Facebook. “Despite Brody asking all kinds of kids to sign it. So Brody took it upon himself to write to himself. My heart is shattered. Teach your kids kindness.”
Parents saw the post and told their kids the heartbreaking story. So a group of kind upperclassmen at the school stood up for Brody by tracking him down and signing his yearbook.
“We walked in and we were like where’s Brody at? Is Brody Ridder in here? And they’re like yeah he’s in the back and we’re like Brody! We’re here to sign your yearbook bud,” Simone Lightfoot told KDVR. In a quick reversal of fortune, Brody had a line around him to sign his book and he received more than 100 signatures.
After Rudd heard Brody’s story he called him on the phone.
"I heard about you and I’m like, 'I gotta talk to this kid, because this kid sounds like my kinda guy,'" he said in a recording posted to Facebook by Cassandra. "He likes chess, he likes fencing, he likes dinosaurs. Am I right?”
Rudd also sent him a letter that read:
“It’s important to remember that even when life is tough that things get better. There are so many people that love you and think you’re the coolest kid there is — me being one of them! I can’t wait to see all the amazing things you’re going to accomplish.”
He also sent a gift, an Ant-Man helmet for when Brody decides to take on “the WORLD!”
Rudd’s gesture was a wonderful example of someone using their celebrity to uplift others. It’s no wonder that Stephen Colbert once called him “the nicest person on the planet.”
The outpouring of support from his classmates and people from around the world was encouraging for both mother and son.
“It just made me feel better as a person. I don’t know how to explain it. It just makes me feel better on the inside,” he told KDVR.
“It made me feel like there’s hope for the school, there’s hope for humanity and there’s a lot of good kids in this world,” his mother added.
If you would like to send Brody a letter, mail it to:
PO Box 99
Henderson, CO 80640