There's now a campaign to add 13 more women emojis. Here's why it matters.

Who doesn't love emojis?

They're so useful and versatile! You can use them to react perfectly to almost any situation, cryptically label a Venmo payment, and even rap the entirety of a Kanye West song.

They're fun, adorable, and still relevant, despite parents everywhere overusing the :poop-emoji: out of them.



Miguel Medina/AFP/Getty Images.

Emojis are used to symbolize ideas, objects, places, and, of course, people. But it's people that emojis aren't always the best at representing.

As long as there have been emojis, there have been campaigns to expand and diversify them so that more groups of people are included.

For the most part, those campaigns have been successful; different skin tones were added to help represent people of different races, same-sex couples and families were added to help represent people of different sexual orientations, and last summer, a taco emoji was added because tacos.

Yup. Emoji cookies. Photo via Rosanna Pansino/YouTube.

Despite several inclusive expansions to the basic emoji library, one gap has stubbornly remained: emojis for women.

More specifically, emojis for women who want to be depicted as more than a bride, a princess, a flamenco dancer, or twin Playboy bunnies.

There's also an emoji of a woman with her hand raised next to her face like she's carrying an invisible cocktail tray. I was never quite sure what was up with her, but a quick search in the Emojipedia (because that's a thing) shows that her official name is Information Desk Person. So ... she's a secretary.

While those emojis are very useful for brides, princesses, flamenco dancers, Playboy bunnies, and information desk people, there's a lot of women out there who aren't those things and therefore aren't represented on the emoji keyboard.

Men on the other hand get to be police officers, (napping?) construction workers, royal guardsmen, detectives, Santa Clauses, and Tom Selleck. Not to mention, and I promise I am not making this up: There's even an emoji for the niche audience of levitating businessmen. Regardless, when it comes to emoji, men have options.

The lack of female representation in emojis is not a new observation, either.

Just two months ago, Always created a campaign highlighting the need for more girl-powered emojis, and people have been pointing out the specific lack of professional women in emojis for a while.

Photo via Always/YouTube.

Now though, something is actually being done about it.

Google has handed in an official bid to add more professional women to the list of official emojis.

The 10 page proposal would add 13 emojis for different careers, including a doctor, a scientist, a mechanic, and a college graduate.

"No matter where you look, women are gaining visibility and recognition as never before," says Google. "Isn’t it time that emoji also reflect the reality that women play a key role in every walk of life and in every profession?"

Miguel Medina/AFP/Getty Images.

Google also noted that, when you consider that women are the most frequent users of emojis, it's ludicrous to think that they're still so underrepresented.

Yes, emoji are just little cartoon faces. But this matters because people are exposed to emojis at younger and younger ages.

Texting is the primary method of communication amongst young people. That means more and more young women and men are scrolling through emojis and only seeing women depicted as princesses and secretaries.

Whether you believe it or not, that sends a message.

Photo by Lluis Gene/AFP/Getty Images.

Consider the gender gap in STEM jobs, for example. Or the lack of female CEOs. Wouldn't it be great if girls saw images of themselves as scientists, engineers, and businesswomen within their primary method of communication? Wouldn't it be great if boys grew up seeing women depicted as their equals and not just their secretaries and wives?

Sure it's a small step in a huge problem, but it could be a really important one. Representation matters, and we use those little cartoon faces to represent ourselves all the time. It's only right that they represent all of us.

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Often, parents of children with special needs struggle to find Halloween costumes that will accommodate medical equipment or provide a proper fit. And figuring out how to make one? Yikes.

There's good news; shopDisney has added new ensembles to their already impressive line of adaptive play costumes. And from 8/30 - 9/26, there's a 20% off sale for all costume and costume accessory orders of $75+ with code Spooky.

When looking for the right costume, kids with unique needs have a lot of extra factors to consider: wheelchair wheels get tangled up in too-long material, feeding tubes could get twisted the wrong way, and children with sensory processing disorders struggle with the wrong kind of fabric, seams, or tags. There are a lot of different obstacles that can come between a kid and the ability to wear the costume of their choice, which is why it's so awesome that more and more companies are recognizing the need for inclusive creations that make it easy for everyone to enjoy the magic of make-believe.

Created with inclusivity in mind, the adaptive line is designed to discreetly accommodate tubes or wires from the front or the back, with lots of stretch, extra length and roomier cut, and self-stick fabric closures to make getting dressed hassle-free. The online shop provides details on sizing and breaks down the magical elements of each outfit and accessory, taking the guesswork out of selecting the perfect costume for the whole family.

Your child will be able to defeat Emperor Zurg in comfort with the Buzz Lightyear costume featuring a discreet flap opening at the front for easy tube access, with self-stick fabric closure. There is also an opening at the rear for wheelchair-friendly wear, and longer-length inseams to accommodate seated guests. To infinity and beyond!

An added bonus: many of the costumes offer a coordinating wheelchair cover set to add a major boost of fun. Kids can give their ride a total makeover—all covers are made to fit standard size chairs with 24" wheels—to transform it into anything from The Mandalorian's Razor Crest ship to Cinderella's Coach. Some options even come equipped with sounds and lights!

From babies to adults and adaptive to the group, shopDisney's expansive variety of Halloween costumes and accessories are inclusive of all.

Don't forget about your furry companions! Everyone loves to see a costumed pet trotting around, regardless of the occasion. You can literally dress your four-legged friend to look like Sven from Frozen, which might not sound like something you need in your life but...you totally do. CUTENESS OVERLOAD.

This year has been tough for everyone, so when a child gets that look of unfettered joy that comes from finally getting to wear the costume of their dreams, it's extra rewarding. Don't wait until the last minute to start looking for the right ensemble!


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