See what researchers found when they tested a bottle of Fiji Water against a glass of tap water.
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Here are six facts from the video above by The Story of Stuff Project that I'll definitely remember next time I'm tempted to buy bottled water.

1. Bottled water is more expensive than tap water (and not just a little).


A Business Insider column noted that two-thirds of the bottled water sold in the United States is in individual 16.9-ounce bottles, which comes out to roughly $7.50 per gallon. That's about 2,000 times higher than the cost of a gallon of tap water.

And in an article in 20 Something Finance, G.E. Miller investigated the cost of bottled versus tap water for himself. He found that he could fill 4,787 20-ounce bottles with tap water for only $2.10! So if he paid $1 for a bottled water, he'd be paying 2,279 times the cost of tap.

2. Bottled water could potentially be of lower quality than tap water.

Fiji Water ran an ad campaign that was pretty disparaging about the city of Cleveland. Not a wise move. The city ordered a test of the snooty brand's water and found that Fiji Water contained levels of arsenic that weren't seen in the city's water supply.

How was that possible? Sarah Goodman of the New York Times explains:

"Bottled water manufacturers are not required to disclose as much information as municipal water utilities because of gaps in federal oversight authority. Bottom line: The Food and Drug Administration oversees bottled water, and U.S. EPA is in charge of tap water. FDA lacks the regulatory authority of EPA."

3. The amount of bottled water we buy every week in the U.S. alone could circle the globe five times!

That sounded like it just had to be impossible, so we looked into it. Here's what our fact-checkers found:

"According to the video, 'People in the U.S. buy more than half a billion bottles of water every week.' National Geographic says for 2011, bottled water sales hit 9.1 billion gallons (roughly 34 billion liters).

A 'typical' water bottle is a half-liter, so that's about 68 billion bottles per year. Divided by 52 weeks would be a little over 1 billion bottles of water sold per week in the U.S. Because that's based on a smaller 'typical' bottle size, it seems reasonable that a half billion bottles a week could be accurate.

The Earth is about 131.5 million feet around, so yep, half a billion bottles of varying sizes strung end-to-end could circle the Earth five times."



4. Paying for bottled water makes us chumps.

Beverage companies have turned bottled water into a multibillion-dollar industry through a concept known as manufactured demand. Bottled water advertisements used a combination of scare tactics (Tap water bad!) and seduction (From the purest mountain streams EVER!) to reel us in.

Well, we now know their claims about the superior quality of bottled water are mostly bogus. And research shows that anywhere from a quarter to 45% of all bottled water comes from the exact same place as your tap water (which, to reiterate, is so cheap it's almost free).


5. Bottled water is FILTHY.

It takes oil — lots of it — to make plastic bottles. According to the video, the energy in the amount of oil it takes to make the plastic water bottles sold in the U.S. in one year could fuel a million cars. That's not even counting the oil it takes to ship bottled water around the world.

And once we've guzzled our bottled water, up to 80% of the empty bottles end up in landfills or noxious-gas-producing incinerators. The rest is either recycled or shipped to countries like India where poor people without environmental and labor protections have to deal with it.

On top of all that, the process of manufacturing plastic bottles is polluting public water supplies, which makes it easier for bottled water companies to sell us their expensive product.

6. There are 750 million people around the world who don't have access to clean water.

Photo by H2O for Life.

A child dies every minute from a waterborne disease. And for me, that's the core of what makes bottled water so evil.

The video wraps by comparing buying bottled water to smoking while pregnant. That may sound extreme, but after learning everything I just did about the bottled water industry, I can't disagree.

If you're properly disgusted, here are a few ways you can help destroy the bottled water industry:

  1. Don't buy bottled water. Get a reusable water bottle. The savings will add up.
  2. Rally your schools, workplaces, and communities to ban bottled water.
  3. Demand that your city, state, and federal governments invest in better water infrastructure.
Courtesy of Tiffany Obi
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With the COVID-19 pandemic upending her community, Brooklyn-based singer Tiffany Obi turned to healing those who had lost loved ones the way she knew best — through music.

Obi quickly ran into one glaring issue as she began performing solo at memorials. Many of the venues where she performed didn't have the proper equipment for her to play a recorded song to accompany her singing. Often called on to perform the day before a service, Obi couldn't find any pianists to play with her on such short notice.

As she looked at the empty piano at a recent performance, Obi's had a revelation.

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Using the coding skills she gained at Pursuit — a rigorous, four-year intensive program that trains adults from underserved backgrounds and no prior experience in programming — Obi turned this market gap into the very first app she created.

She worked alongside four other Pursuit Fellows to build In Tune, an app that connects musicians in close proximity to foster opportunities for collaboration.

When she learned about and applied to Pursuit, Obi was eager to be a part of Pursuit's vision to empower their Fellows to build successful careers in tech. Pursuit's Fellows are representative of the community they want to build: 50% women, 70% Black or Latinx, 40% immigrant, 60% non-Bachelor's degree holders, and more than 50% are public assistance recipients.

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I remember being baffled that so many people were so convinced of Clinton's evil schemes that they genuinely saw the documented serial liar and cheat that she was running against as the lesser of two evils. I mean, sure, if you believe that a career politician had spent years being paid off by powerful people and was trafficking children to suck their blood in her free time, just about anything looks like a better alternative.

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It's been four years and Hillary Clinton has been found guilty of exactly none of the criminal activity she was being accused of. Trump spent every campaign rally leading chants of "Lock her up!" under the guise that she was going to go to jail after the election. He's been president for nearly four years now, and where is Clinton? Not in jail—she's comfy at home, occasionally trolling Trump on Twitter and doing podcasts.

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With the election quickly approaching, the importance of voting and sending in your ballot on time is essential. But there is another way you can vote everyday - by being intentional with each dollar you spend. Support companies and products that uphold your values and help create a more sustainable world. An easy move is swapping out everyday items that are often thrown away after one use or improperly disposed of.

Package Free Shop has created products to help fight climate change one cotton swab at a time! Founded by Lauren Singer, otherwise known as, "the girl with the jar" (she initially went viral for fitting 8 years of all of the waste she's created in one mason jar). Package Free is an ecosystem of brands on a mission to make the world less trashy.

Here are eight of our favorite everyday swaps:

1. Friendsheep Dryer Balls - Replace traditional dryer sheets with these dryer balls that are made without chemicals and conserve energy. Not only do these also reduce dry time by 20% but they're so cute and come in an assortment of patterns!

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2. Last Swab - Replacement for single use plastic cotton swabs. Nearly 25.5 billion single use swabs are produced and discarded every year in the U.S., but not this one. It lasts up to 1,000 uses as it's able to be cleaned with soap and water. It also comes in a biodegradable, corn based case so you can use it on the go!

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