Leave it to Starbucks to subtly troll Trumpism in its new holiday ads.

A new holiday ad by Starbucks features an interracial couple, a Muslim man wearing a taqiyah, and same-sex partners.

In other words, it's hard to read it as anything other than a fierce, festive rebuke to Trumpism.

The ad, which is part of the coffee giant's "Give Good" campaign, highlights "the connections shared by [its] customers with their family and friends at this time of year," a company spokesperson told The Huffington Post. The animation also shows off that you can color in the brand's holidays cups this year. (Shoutout to all you adults still using coloring books!)


The diverse set of characters in the ad isn't featured on the actual cups — maybe an idea for next year, Starbucks? — but it's still a cool win for inclusion.

Starbucks Holiday Cup 2017. Photo courtesy of Starbucks.

The campaign reflects Starbucks' ongoing effort to prioritize inclusivity among its workers and customers.

The Seattle-based mega-chain, for the most part, has walked the walk when it comes to its progressive values.

Even amid some public blowback, CEO Howard Schultz defended his outspokenness in support of marriage equality in 2013: "Not every decision is an economic decision," he told stockholders. "The lens in which we are making that decision is through the lens of our people." The company has taken steps to ensure health care associated with gender confirmation surgery is available for trans employees, and early this year, they announced a bold new effort to hire 10,000 refugees by 2022.

Four days after its first holiday ad release, another 30-second spot, "Togetherness," was shared online, featuring a customer and barista conversing in ASL:

Starbucks wants to make money, to be sure, and profits are certainly part of every decision it makes. But sometimes what's good for humanity is also good for business.

"We will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world," the company spokesperson said.

That's a holiday sentiment we can all cheer.

Full disclosure: Upworthy has a paid partnership with Starbucks (you can learn more about how that works here). This article, however, is not part of that partnership. We just believe the holidays should be enjoyed by everyone.

Images courtesy of John Scully, Walden University, Ingrid Scully
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Since March of 2020, over 29 million Americans have been diagnosed with COVID-19, according to the CDC. Over 540,000 have died in the United States as this unprecedented pandemic has swept the globe. And yet, by the end of 2020, it looked like science was winning: vaccines had been developed.

In celebration of the power of science we spoke to three people: an individual, a medical provider, and a vaccine scientist about how vaccines have impacted them throughout their lives. Here are their answers:

John Scully, 79, resident of Florida

Photo courtesy of John Scully

When John Scully was born, America was in the midst of an epidemic: tens of thousands of children in the United States were falling ill with paralytic poliomyelitis — otherwise known as polio, a disease that attacks the central nervous system and often leaves its victims partially or fully paralyzed.

"As kids, we were all afraid of getting polio," he says, "because if you got polio, you could end up in the dreaded iron lung and we were all terrified of those." Iron lungs were respirators that enclosed most of a person's body; people with severe cases often would end up in these respirators as they fought for their lives.

John remembers going to see matinee showings of cowboy movies on Saturdays and, before the movie, shorts would run. "Usually they showed the news," he says, "but I just remember seeing this one clip warning us about polio and it just showed all these kids in iron lungs." If kids survived the iron lung, they'd often come back to school on crutches, in leg braces, or in wheelchairs.

"We all tried to be really careful in the summer — or, as we called it back then, 'polio season,''" John says. This was because every year around Memorial Day, major outbreaks would begin to emerge and they'd spike sometime around August. People weren't really sure how the disease spread at the time, but many believed it traveled through the water. There was no cure — and every child was susceptible to getting sick with it.

"We couldn't swim in hot weather," he remembers, "and the municipal outdoor pool would close down in August."

Then, in 1954 clinical trials began for Dr. Jonas Salk's vaccine against polio and within a year, his vaccine was announced safe. "I got that vaccine at school," John says. Within two years, U.S. polio cases had dropped 85-95 percent — even before a second vaccine was developed by Dr. Albert Sabin in the 1960s. "I remember how much better things got after the vaccines came out. They changed everything," John says.

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Researchers at Harvard University have studied the connection between spanking and kids' brain development for the first time, and their findings echo what studies have indicated for years: Spanking isn't good for children.

Comments on this article will no doubt be filled with people who a) say they were spanked and "turned out fine" or b) say that the reason kids are [fill in the blank with some societal ill] these days are because they aren't spanked. However, a growing body of research points to spanking creating more problems than it solves.

"We know that children whose families use corporal punishment are more likely to develop anxiety, depression, behavior problems, and other mental health problems, but many people don't think about spanking as a form of violence," said Katie A. McLaughlin, director of the Stress & Development Lab in the Department of Psychology, and the senior researcher on the study which was published Friday in the journal Child Development. "In this study, we wanted to examine whether there was an impact of spanking at a neurobiological level, in terms of how the brain is developing."

You can read the entire study here, but the gist is that kids' brain activity was measured using an MRI machine as they reacted to photos of actors displaying "fearful" and "neutral" faces. What researchers found was that kids who had been spanked had similar brain neural responses to fearful faces as kids who had been abused.

"There were no regions of the brain where activation to fearful relative to neutral faces differed between children who were abused and children who were spanked," the authors wrote in a statement.

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Images courtesy of John Scully, Walden University, Ingrid Scully
True

Since March of 2020, over 29 million Americans have been diagnosed with COVID-19, according to the CDC. Over 540,000 have died in the United States as this unprecedented pandemic has swept the globe. And yet, by the end of 2020, it looked like science was winning: vaccines had been developed.

In celebration of the power of science we spoke to three people: an individual, a medical provider, and a vaccine scientist about how vaccines have impacted them throughout their lives. Here are their answers:

John Scully, 79, resident of Florida

Photo courtesy of John Scully

When John Scully was born, America was in the midst of an epidemic: tens of thousands of children in the United States were falling ill with paralytic poliomyelitis — otherwise known as polio, a disease that attacks the central nervous system and often leaves its victims partially or fully paralyzed.

"As kids, we were all afraid of getting polio," he says, "because if you got polio, you could end up in the dreaded iron lung and we were all terrified of those." Iron lungs were respirators that enclosed most of a person's body; people with severe cases often would end up in these respirators as they fought for their lives.

John remembers going to see matinee showings of cowboy movies on Saturdays and, before the movie, shorts would run. "Usually they showed the news," he says, "but I just remember seeing this one clip warning us about polio and it just showed all these kids in iron lungs." If kids survived the iron lung, they'd often come back to school on crutches, in leg braces, or in wheelchairs.

"We all tried to be really careful in the summer — or, as we called it back then, 'polio season,''" John says. This was because every year around Memorial Day, major outbreaks would begin to emerge and they'd spike sometime around August. People weren't really sure how the disease spread at the time, but many believed it traveled through the water. There was no cure — and every child was susceptible to getting sick with it.

"We couldn't swim in hot weather," he remembers, "and the municipal outdoor pool would close down in August."

Then, in 1954 clinical trials began for Dr. Jonas Salk's vaccine against polio and within a year, his vaccine was announced safe. "I got that vaccine at school," John says. Within two years, U.S. polio cases had dropped 85-95 percent — even before a second vaccine was developed by Dr. Albert Sabin in the 1960s. "I remember how much better things got after the vaccines came out. They changed everything," John says.

Keep Reading Show less