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Pop Culture

Kroger's new holiday ad is an unexpected tearjerker

So much emotion packed into just a few seconds.

kroger, kroger commercial. kroger holiday commercial
Kroger/Youtube

Kroger's new commercial has viewers in tears

Look, we know that commercials often take aim at our emotions. But certain commercials transcend clever marketing strategy and become something so much more human.

Apparently, a Kroger holiday ad, titled “Cuisine Exchange,” is one of those commercials.

“Cuisine Exchange” tells the story of a childless couple who choose to become hosts for foreign exchange students.

Ed Sheeran’s “Photograph” plays in the background as their first student arrives— a young girl from Mexico named Valentina. The couple cook Valentina pozole, a Mexican stew, which instantly makes her feel more at home.


During Valentina’s stay, the household enjoys hot cocoa with marshmallows, chili peppers (with plenty of milk nearby in case of emergency) and tamales before she returns to Mexico.

More visits follow, and with them more comfort meals: a Japanese student with soba noodles, another from Denmark with aebleskiver, a classic Christmas treat, and a kid from Italy making panettone, just to name a few.

Photographs pile onto the fridge as the years go by. And now we see the wife, with a few more wrinkles and gray hairs, yearning to see those students once again.

This prompts the husband to surprise her with truly the most thoughtful gift. As they sit by the fire, a Christmas tree twinkling beside them, suddenly there’s a knock at the door. When the wife goes to open it, she is greeted by all the exchange students they’ve ever hosted, and they all share a feast of all their favorite meals.

The ad ends with an undeniably fitting tagline: “Food connects us all.”

Reactions to the ad have been emotional to say the least, but positive nonetheless.

“Not a Kroger ad making me SOB??? I’m going to bed. 😭,” one viewer wrote on X.

“cried over a Kroger ad it’s time to pack it up everybody,” another added.

Meanwhile on Youtube, several folks who had been hosts to exchange students noted how spot on the commercial was.

“This hits home,” one person wrote. “We had seven exchange students between when I was 5 and 19. Two of them stayed for an extra year and one of them even went to a college two hours away. I learned so much about them and their cultures and we always tried to make food from their home.”

Of course, this isn’t the first time Korger unleashed a holiday ad tearjerker. Just last year, the grocery brand had viewers sobbing with its “Magical Cookbook” spot, which wove similar themes of food bringing us back to precious memories.

Sometimes, it doesn’t take much to get us into our feels. Even something as simple as a quick commercial can remind us of how beautiful life really is. And that’s fine—we could all use a good cry now and then.

Sponsored

3 organic recipes that feed a family of 4 for under $7 a serving

O Organics is the rare brand that provides high-quality food at affordable prices.

A woman cooking up a nice pot of pasta.

Over the past few years, rising supermarket prices have forced many families to make compromises on ingredient quality when shopping for meals. A recent study published by Supermarket News found that 41% of families with children were more likely to switch to lower-quality groceries to deal with inflation.

By comparison, 29% of people without children have switched to lower-quality groceries to cope with rising prices.

Despite the current rising costs of groceries, O Organics has enabled families to consistently enjoy high-quality, organic meals at affordable prices for nearly two decades. With a focus on great taste and health, O Organics offers an extensive range of options for budget-conscious consumers.

O Organics launched in 2005 with 150 USDA Certified Organic products but now offers over 1,500 items, from organic fresh fruits and vegetables to organic dairy and meats, organic cage-free certified eggs, organic snacks, organic baby food and more. This gives families the ability to make a broader range of recipes featuring organic ingredients than ever before.


“We believe every customer should have access to affordable, organic options that support healthy lifestyles and diverse shopping preferences,” shared Jennifer Saenz, EVP and Chief Merchandising Officer at Albertsons, one of many stores where you can find O Organics products. “Over the years, we have made organic foods more accessible by expanding O Organics to every aisle across our stores, making it possible for health and budget-conscious families to incorporate organic food into every meal.”

With some help from our friends at O Organics, Upworthy looked at the vast array of products available at our local store and created some tasty, affordable and healthy meals.

Here are 3 meals for a family of 4 that cost $7 and under, per serving. (Note: prices may vary by location and are calculated before sales tax.)

O Organic’s Tacos and Refried Beans ($6.41 Per Serving)

Few dishes can make a family rush to the dinner table quite like tacos. Here’s a healthy and affordable way to spice up your family’s Taco Tuesdays.

Prep time: 2 minutes

Cook time: 20 minutes

Total time: 22 minutes

Ingredients:

1 lb of O Organics Grass Fed Ground Beef ($7.99)

1 packet O Organics Taco Seasoning ($2.29)

O Organics Mexican-Style Cheese Blend Cheese ($4.79)

O Organics Chunky Salsa ($3.99)

O Organics Taco Shells ($4.29)

1 can of O Organics Refried Beans ($2.29)

Instructions:

1. Cook the ground beef in a skillet over medium heat until thoroughly browned; remove any excess grease.

2. Add 1 packet of taco seasoning to beef along with water [and cook as directed].

3. Add taco meat to the shell, top with cheese and salsa as desired.

4. Heat refried beans in a saucepan until cooked through, serve alongside tacos, top with cheese.

tacos, o organics, family recipesO Organics Mexican-style blend cheese.via O Organics

O Organics Hamburger Stew ($4.53 Per Serving)

Busy parents will love this recipe that allows them to prep in the morning and then serve a delicious, slow-cooked stew after work.

Prep time: 15 minutes

Cook time: 7 hours

Total time: 7 hours 15 minutes

Servings: 4

Ingredients:

1 lb of O Organics Grass Fed Ground Beef ($7.99)

1 ½ lbs O Organics Gold Potatoes ($4.49)

3 O Organics Carrots ($2.89)

1 tsp onion powder

I can O Organics Tomato Paste ($1.25)

2 cups water

1 yellow onion diced ($1.00)

1 clove garlic ($.50)

1 tsp salt

1/4 tsp pepper

2 tsp Italian seasoning or oregano

Instructions:

1. Cook the ground beef in a skillet over medium heat until thoroughly browned; remove any excess grease.

2. Transfer the cooked beef to a slow cooker with the potatoes, onions, carrots and garlic.

3. Mix the tomato paste, water, salt, pepper, onion powder and Italian seasoning in a separate bowl.

4. Drizzle the mixed sauce over the ingredients in the slow cooker and mix thoroughly.

5. Cover the slow cooker with its lid and set it on low for 7 to 8 hours, or until the potatoes are soft. Dish out into bowls and enjoy!

potatoes, o organics, hamburger stewO Organics baby gold potatoes.via O Organics


O Organics Ground Beef and Pasta Skillet ($4.32 Per Serving)

This one-pan dish is for all Italian lovers who are looking for a saucy, cheesy, and full-flavored comfort dish that takes less than 30 minutes to prepare.

Prep time: 2 minutes

Cook time: 25 minutes

Total time: 27 minutes

Servings: 4

Ingredients:

1 lb of O Organics Grass Fed Ground Beef ($7.99)

1 tbsp. olive oil

2 tsp dried basil

1 tsp garlic powder

1 can O Organics Diced Tomatoes ($2.00)

1 can O Organics Tomato Sauce ($2.29)

1 tbsp O Organics Tomato Paste ($1.25)

2 1/4 cups water

2 cups O Organics Rotini Pasta ($3.29)

1 cup O Organics Mozzarella cheese ($4.79)

Instructions:

1. Brown ground beef in a skillet, breaking it up as it cooks.

2. Sprinkle with salt, pepper and garlic powder

3. Add tomato paste, sauce and diced tomatoes to the skillet. Stir in water and bring to a light boil.

4. Add pasta to the skillet, ensuring it is well coated. Cover and cook for about 10 minutes, stirring occasionally.

5. Remove the lid, sprinkle with cheese and allow it to cool.

o organics, tomato basil pasta sauce, olive oilO Organics tomato basil pasta sauce and extra virgin olive oil.via O Organics

@skylerleestutzman/TikTok

People were shocked to find out how much Skyler Stutzman earned as a UPS driver

People are seriously considering switching careers after finding out how much can be made as a UPS delivery driver.

Back in October, Skyler Stutzman, an Oregon-based UPS delivery driver went viral after sharing his weekly pay stub on TikTok.

In the clip, Stutzman showed that for 42 hours of work, and at a pay rate of $44.26 per hour, he earned $2,004 before taxes, and ultimately took home $1,300 after deductions.

This both shocked the nearly 12 million viewers who saw the video…not to mention it stirred their jealousy a bit.


Several couldn’t help but compare Stutzman’s salary to their own—especially those in professions requiring degrees and certifications.

“Not me realizing that a UPS driver makes more than I do. 20 years in my field with a degree!” one person lamented.

Another added, “$44? I’m a dang nurse only making $32 🤦♀️”

@skylerleestutzman UPS Driver Paystub Breakdown… #upspay #upswages #teamsters #ups ♬ original sound - Skyler Stutzman

Many even joked (or perhaps half-joked) about applying to become drivers themselves. But as Stutzman pointed out in multiple follow-up videos, earning his rate takes patience.


According to one of those clips, it took almost six years before he was offered a full time position, followed by a four year progression of wage increases until he started earning what he earns today. That’s around a decade, which one person pointed out was around the same time it takes to become a doctor.

Stutzman added that, depending on the location, you would be required to work in a UPS warehouse before working as a driver. So while his paycheck might have you considering taking on the job yourself, just know that it’s not exactly taking the easy route. And we haven’t even touched on the amount of manual labor that goes into the job…rain or shine.

Stutzman also said that he shared his current paycheck in the spirit of transparency, which is a value that the teamsters upheld as they fought for increased wages and better working conditions earlier this year.

@skylerleestutzman Here are my THEORETICAL thoughts… “Why would you show your paystub like that?” #upsdriver #ups #upswages #teamster #upspay ♬ original sound - Skyler Stutzman

After months of tense negotiations, as well as a threat to enact what would have been the largest single employer strike in U.S. history, disrupting deliveries across the country, the postal workers union reached an agreement with UPS.

The deal included air conditioning and ventilation improvements to delivery vehicles as well as full-time UPS drivers earning an average of $170,000 in annual pay, plus benefits. By the end of the contract, part-time union drivers would also make at least $25.75 per hour while receiving full health care and pension benefits,” according to UPS CEO Carol Tomé.

From Stutzman’s perspective, his earnings shouldn’t cause envy among those in other industries, but reflect a shared need for increased wages across the board to keep up with inflation.

Big takeaways here: earning good money doesn’t always require a degree, unions are powerful, don’t underestimate the value of skilled labor…and UPS drivers deserve respect.


This article originally appeared on 12.12.23

Images provided by P&G

Three winners will be selected to receive $1000 donated to the charity of their choice.

True

Doing good is its own reward, but sometimes recognizing these acts of kindness helps bring even more good into the world. That’s why we’re excited to partner with P&G again on the #ActsOfGood Awards.

The #ActsOfGood Awards recognize individuals who actively support their communities. It could be a rockstar volunteer, an amazing community leader, or someone who shows up for others in special ways.

Do you know someone in your community doing #ActsOfGood? Nominate them between April 24th-June 3rdhere.Three winners will receive $1,000 dedicated to the charity of their choice, plus their story will be highlighted on Upworthy’s social channels. And yes, it’s totally fine to nominate yourself!

We want to see the good work you’re doing and most of all, we want to help you make a difference.

While every good deed is meaningful, winners will be selected based on how well they reflect Upworthy and P&G’s commitment to do #ActsOfGood to help communities grow.

That means be on the lookout for individuals who:

Strengthen their community

Make a tangible and unique impact

Go above and beyond day-to-day work

The #ActsOfGood Awards are just one part of P&G’s larger mission to help communities around the world to grow. For generations, P&G has been a force for growth—making everyday products that people love and trust—while also being a force for good by giving back to the communities where we live, work, and serve consumers. This includes serving over 90,000 people affected by emergencies and disasters through the Tide Loads of Hope mobile laundry program and helping some of the millions of girls who miss school due to a lack of access to period products through the Always #EndPeriodPoverty initiative.

Visit upworthy.com/actsofgood and fill out the nomination form for a chance for you or someone you know to win. It takes less than ten minutes to help someone make an even bigger impact.

Health

Research shows that spicy foods may help you live longer

Breakthrough research is great news for buffalo wing addicts.

Chicken wings at Anchor Bar in Buffalo-Niagara Airport.

There's an arms race happening at your local wing joint. According to QSR, it's because Americans have strayed from eating traditional fare and are embracing spicier ethnic foods such as Mexican and Asian cuisine.

A 2013 Consumer Flavor Trend Report found that a majority of Americans (54 percent) prefer hot or spicy foods, including sauces, condiments, and dips, compared with 48 percent in 2011 and 46 percent in 2009. Now, a new report out of China shows that this new trend in American eating habits could prolong our life spans.


Researchers discovered the connection between spicy food and longevity after studying the results of a survey of 500,000 Chinese people taken from 2004 to 2008. The survey asked people about their dietary habits, including the amount of chili they consumed on a weekly basis. When researchers checked back in with respondents seven years later, those who consumed spicy foods once a week had a 10 percent lesser chance of death. And those who ate spicy foods three to seven times a week had a 14 percent lesser chance of death.

"We know something about the beneficial effects of spicy foods basically from animal studies and very small-sized human studies," Lu Qi, associate professor at the Harvard School of Public Health, told Time. Studies have shown that capsaicin, the active ingredient in spicy foods, is linked to a lower risk of cancer as well as heart and respiratory diseases. It also has a positive effect on metabolism, weight, and gut bacteria.

"It appears that increasing your intake moderately, just to one to two or three to five times a week, shows a very similar protective effect," Qi said. "Just increase moderately. That's maybe enough." So, if you want an extra dab of Tabasco on your tacos, go for it. But you might not want to eat a dozen fried, greasy buffalo wings every night—that will probably cancel out the positive effects of the chili.

This article originally appeared on 09.19.17

Pop Culture

Woman explains why she 'never returns' her shopping cart, sparking huge debate

“I’m not returning my shopping cart. You can judge me all you want.”

Photo credit: Canva, @drlesliedobson/TikTok

“I’m not returning my shopping cart. You can judge me all you want.”

The “shopping cart theory,” supposedly sprung to life from an anonymous 4chan user in May 2020, states that whether or not a person returns their shopping cart is “the ultimate litmus test” for if said person is “capable of self governing.”

The theory surmises that since returning a shopping cart is both an easy and “objectively right” thing to do, but not legally enforced, “good” people will do so in an effort simply because it’s the right thing to do. Conversely, “bad” people won’t do it out of selfishness or entitlement.

However, forensic psychologist and mom Dr. Leslie Dobson seems to disagree with the concept, and recently went viral for explaining why she never returns her shopping cart.

“I’m not returning my shopping cart,” she said in a clip posted to TikTok. “You can judge me all you want.”

From her perspective, it’s a safety issue. “I’m not getting my groceries into my car, getting my children into the car and leaving them in the car to go return the cart. So if you’re gonna give me a dirty look…F- -k off.”

@drlesliedobson #groceryshopping #shoppingcart #traderjoes #protectourchildren #protectourkids #educational #groceries #singlemom #drleslie ♬ original sound - Dr. Leslie

Dobson’s take left viewers baffled, many of whom shared criticism in the comments section.

“Shopping cart return stations are all over the parking lot — so never really more than 20 seconds away and you still can’t be bothered?” one person wrote.

“I’m a single disabled momma. I have a placard and thus park in the handicap spots. I rely on the cart to help me walk and still walk the cart to the corral and hobble back to my car,” said another.

This prompted Dobson to share a follow-up video in which she stated that "Last year, 265 children were abducted in parking lots in America, half of those were sexually assaulted. As a single mom returning your shopping cart, you are prime for a predator to watch and grab you."

@drlesliedobson

♬ original sound - Dr. Leslie

According to Fox News, that statistics comes from Kids and Car Safety, which reports that 265 cars had been stolen with children alone inside in 2022, though not all in parking lots. Also worth noting: the same fact sheet doesn't mention sexual assault, however, it does say that theives frequently steal cars not knowing a child is inside, and will then abandon the car or the child on the side of the road.

In her video. Dobson also noted that in many states, like California, it’s illegal to turn your car on and walk away in a parking lot, and said that in certain congested cities like Los Angeles (where she resides) it could be a “12 minute walk” from the car to back to the store to return a shopping cart.

With both her clips, people argued that there were obvious ways to both return carts and keep kids nearby at the same time.

“1) put groceries in the car 2) walk with the kids in the cart to the cart house 3) return cart 4) walk back to the cars with kids,” one viewer wrote.

Another seconded, “mom of a 6yo, 3yo and 9months. I simply unload the groceries, return cart WITH kids, and then load them in. Same way that we got out of the car. Simple.”

Regardless of whether or not you agree with Dobson’s specific stance, it’s fascinating how this universal aspect of daily life reflects how individuals view society as a whole.

Back in 2017, anthropologist and author Krystal D’Costa wrote not one, but two articles for the Scientific American dissecting all the ways in which someone might or might not return their shopping cart. After receiving thousands of comments from “Returners,” “Never Returners” and everywhere in between, she concluded that no matter what category you might fall into, “the main point is that we all need to look around us and think not only about ourselves and our comforts but those of others.” That includes both cart abandoners and those that might judge them for doing so.

Bottom line: it's often the way we handle the most mundane parts of our day that reflect our views on life as a whole. Maybe that’s why something like grocery etiquette becomes such a hot button issue so easily.

Joy

Weird jobs most people don't even know exist that can actually make good money

There's a person who's whole job is just to take care of plants on movie and TV sets.

There are people who make a living smelling and tasting things.

When people ask kids what they want to be when they grow up, some common career themes usually emerge—doctor, firefighter, teacher, artist, computer programmer, architect, pilot, journalist and the like. These jobs are familiar to everyone, and even if we don't fully know the ins and out of what each job entails, we have a solid picture of what they do and why their job is important.

There are also less obvious jobs that we might not think of as dream careers but still know exist and are important, like mortician, plumber, garbage collector, truck driver or postal delivery person.

But there's also a whole world of jobs that most people have never heard of or even imagined—and some of them even pay surprisingly well. Here's a handful of weird jobs that people do without most of the world knowing.


Escort (but not that kind of escort)

The movies make much of "escorts" in our nation's capital, but this is a different kind of escort that involves having security clearance and being physically present. That's it.

"When you work as a government employee or contractor with a top secret clearance, after you retire or get laid off, you can work as an escort within classified facilities called SCIFs. Escorts are needed when an uncleared person needs to work in the SCIF. For example, it might be a top secret data center that needs an air conditioner repair. All the escort has to do is watch the repairman and stay with them throughout the visit. They usually just drag a chair over and sit there while getting paid damn good money." – BaconReceptacle

"One of the most quietly-frustrating months of my life was doing hard labor on a government building site as a construction worker, going like ~80 hours a week, and realizing the annoying escort I had who was sitting around all day watching us was making a significant amount more than me." – Few-Metal8010

Tasters and smellers

Some people get paid just to taste or smell things. Even pet food. (How does one get this job? Genuinely curious.)

"I used to be friends with one of Heineken's official tasters. She literally drank every day for work. Don't know how the pay was but she didn't seem broke." – curiousvegetables

"My sister in law is 'the nose' for yankee candle. When a vat of scented wax is ready, she sniffs it." – Loreo1964

"My mom used to work for a sensory company that was outsourced by huge brands to do taste, smell, texture testing. Once many years ago I got in on a hot pocket panel because their target market was teens. I made $20 and got a free hot pocket. She made good money though!" – brownbostonterrier


woman hanging a piece of art

Hanging art is an art in itself.

Photo by ConvertKit on Unsplash

Professional picture hanger

Yep, the thing all of us do in our own homes for free (with varying levels of success) is an actual paid job for people in the art world. And some of them can make a pretty decent living at it.

"An old neighbor of mine was a picture hanging specialist contracted by many museums. He made 75K a year at the time (about 150K adjusted for inflation)." – Schwarzes__Loch

"A buddy of mine does this and makes great money. Most of the clients are rich people with private collections. They also pack and transport the artwork." – frankyseven

Flavorists

On the other end of the food business are the magical chemists who create the yummy flavors we enjoy in candies and other treats.

"My dad was a master flavorist. He made artificial flavors for candy, beverages and lots of other things. He made a LOT of money during his career." – Whoru87

"I'm an analytical chemist for a flavor company who (among other things) reverse engineers competitive flavors to give the flavor chemists insight lol.

Indeed they make bank.

Finding out how you can make a naturally derived ie citrus flavor taste the same every time when you have to source your extracts and oils from different places in the world, at different times of the year, while the stock might be a different age due to supply issues can be a lot more complex than one might think." – die_lahn

"It is my absolute dream job to be a certified flavor chemist/flavorist. Used to work under a couple at a very niche company (could only make fruit/menthol flavors), and recently moved into food industry thinking I’d be able to gain more experience in savory applications. Unfortunately that has not been the case for me so far. Wish they had more flavor houses hiring in Norcal! Learning directly under an expert is the only way to do it." – Successful-Ad5488


set of hobbiton from lord of the rings

Someone has to keep the plants on set thriving.

Photo by Neha Godbole on Unsplash

Greensperson on film sets

There are actually a lot of jobs on film sets that people aren't aware of, but taking care of plants on sets full time is certainly not on most people's radar.

"I’m a greensperson in the film industry. I’m responsible for building and maintaining the plants and trees on a set." – Prospector_Steve

"In general many people sleep on behind the scenes jobs in Hollywood. It’s a good way to make money and you get to meet celebrities." – Immediate_Revenue_90

"A lot of filming locations are chosen based on the tax breaks the studio can get for filming there, and not on the 'correct' climate or biome. And sometimes, an outdoor scene will be shot on an indoor stage if an appropriate location can't be found which is safe, accessible, meets the needs of the camera positioning, etc.

A film/TV production is a massive, expensive machine, and often small details have to be sacrificed in order to keep it oiled and running smoothly. This isn't just true of the greens department, but all of them, really (costumes, props, etc.)" – ethacct

Organ runner

More commonly known as a "medical courier," this job entails transporting human organs (or tissue or blood) from place to place. Time is of the essence with an organ being transplanted, so this job requires being on call and knowing how to safely transport the goods. But according to at least one person on Reddit, it's a pretty sweet gig:

"I worked as an 'Organ deliverer.' Forgot the official title for around a year.

Job was simple I was stationed in the biggest hospital in my state. If an organ donation was received that needed to go to another hospital for a transplant it was my job to move it.

I was paid $40 an hour to most nights sit on my ass in the break room and watch TV or play on my phone. I'd probably only have to deliver something once a week at most. It was an okay job except that it was boring as shit, since the hospital I was 'Stationed' at did 95% of all the organ transplants in my state. And the other major hospital that did them was around 3 hours away and you wouldn't ever have to go up to north to it.

Lots of pay to sit around but well I wasn't exactly feeling fulfilled career wise." – Larcya

bats flying

Bat tracking (and other urban wildlife tracking) is an important ecological job.

Photo by Clément Falize on Unsplash

Batman (or urban bat tracker, to be precise)

This might be the most poetic job description ever written:

"You ever heard of an urban bat tracker? That's me. I'm the guy who steps into the night when the city sleeps, tracking the unseen ballet of bats against the backdrop of empty offices and starlit skies. My job is a blend of science and solitude. Armed with detectors that translate bat echolocation into something audible, I map their flight, study their behavior, and contribute to research that's vital for urban ecosystem conservation. It's not just a job it's a commitment to understanding these misunderstood creatures of the night. The experience is surreal. As the world winds down, my work begins. I walk through parks and alleyways, under bridges and alongside rivers. The citys nocturnal pulse becomes my soundtrack - a car horn here, a distant laughter there, all underlined by the constant, rhythmic clicking of my bat detector. Each night is a lesson in patience and awe. Bats, these tiny, agile creatures, dart and dive in the darkness, almost like shadows flitting at the edge of my vision. There's a poetry in their flight, a kind of silent music that fills the night air. The pay is decetn, surprisingly. It's a niche field, and expertise in urban wildlife ecology can be hard to come by. But it's not the money that keeps me here. It's the moments of connection, the feeling of being a part of something bigger and wilder, right in the heart of the city. Sometimes the most extraordinary things are hidden in plain sight, waiting to be discovered in the quiet symphony of the night." – Local_dog91

There are so many more interesting jobs, from testing medical equipment to felting mini-golf courses to taking care of rich people's cars, homes and horses. If you're looking for work, keep your eyes and ears out for unusual opportunities. You just never know what kinds of careers you might stumble into.

Science

When these drones zoom in over elephants and rhinos, they stop horrible things from happening

A shepherd watches over sheep. Watching over elephants and rhinos? Not so easy.

via The Lindbergh Foundation

Drone footage from the Aerial Shepherd.


This is a story about something really exciting.

Before I get into it, let me set the stage by explaining the terrible problem it's solving.

10 years.

That's how long it'll be until the last wild elephants and rhinoceroses are gone.

100 of them are killed every day by poachers.

Even though elephants and rhinos are legally protected, the amount of money that can be made from the ivory in their tusks is just too much for some people to resist.


So poachers go after elephants and rhinos in secret. They kill them in out-of-the-way places that are hard to patrol, and they do it at night under the cover of darkness.

Every hour, another elephant or rhino family is broken forever.

Now the Lindbergh Foundation has come up with an idea about how to stop poachers.

They've been testing their idea for two years now, and it really works.

Air Shepherd uses drones and computers to watch over elephants and rhinos the same way a shepherd protects his sheep.


It's an amazing international, hi-tech system.

The drones in Africa are decked out with normal and infrared cameras that see where the animals — and the poachers — are. Even in the dark of night.

That imagery is sent to computers in the U.S. Using special software, they send back flight plans to the drones that predict where the animals are headed, which keeps the drones on top of the poachers.

Local rangers are notified, and they sweep in on the poachers.

During the 600 tests they've run so far, precisely zero poaching has occurred.

It's a fantastic system.

Seven African countries have already requested help.

The Foundation has provided the seed money. They need contributions, though, so head over to the Air Shepherd site to see how you can get involved in this amazing project.

Please let your animal-loving friends know about this breakthrough program that could keep elephants and rhinos from going extinct. It's so exciting.

(Unfortunately, the Lindbergh Foundation's video has been removed from YouTube. But here's an NBC News report about the project.)


This article originally appeared on 03.12.15