Did you know that our bodies naturally reward us for doing good? It's an interesting domino effect.
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KIND®

It just feels good to do good, and there are so many chances to do so around us, big and small.

And it can turn into a domino effect. Watch here to get an idea of how this daisy chain can take off:

According to research, when someone performs an act of kindness, they're very likely to inspire others to do the same.

Acknowledging people for doing kind acts makes us all think about doing kind acts in our own lives — which is why KIND's #kindawesome campaign is ... well, kinda awesome. (It's catchy, OK?)


If you spot someone doing a kind act for someone else, you can show 'em some appreciation by sending them a #kindawesome card. Send it to them by going here. KIND will send them one of their snacks on the house!

Then that person can keep the kindness going by recognizing someone else being kind and sending them a card. All GIFs via howkindofyou.com.

And here's something else: Do you know why it feels so good to do good?

More science!

Turns out, kindness doesn't just have emotional and psychological benefits like you'd think — science says it can have physical ones, too. Let's take a look at four of them:

1. It reduces social anxiety.

Get this: A study at the University of British Columbia found that doing small acts of kindness for others can reduce social anxiety and social avoidance. (Who'd have thought?) In addition to increasing overall positive moods and relationship satisfaction, the participants who performed the acts of kindness for others reported reduced levels of anxiety in social situations. Neat!

A social situation where you're the hero isn't so bad.

2. It lowers your blood pressure.

Doing kind acts creates emotional connections, which releases the hormone oxytocin. Although typically linked to sexual intimacy, the hormone can be released by positive social interactions as well. Oxytocin causes the release of a chemical called nitric oxide, which expands blood vessels. The dilated blood vessels have more room for blood to flow, and voila, your blood pressure lowers.

Remember how stressed you were the last time you got a flat tire? Kindness helps both things!

3. Your overall positive moods will increase.

Some studies suggest that being kind to others doesn't just increase our positive moods during those moments of giving, but in general as well. The oxytocin released when we have positive social interactions, such as doing something nice for a stranger, is linked to increased optimism and self-esteem.

Turn that red into green by using green (get it?). It's a great way to spread positivity!

4. Your gut will be healthier.

That warm fuzzy feeling in your tummy after doing something kind for someone is actually a nice little cool down for your gut. A 2010 study by Dr. Michael Gershon, chairman of the department of anatomy and cell biology at Columbia University, found that oxytocin can cool down gastrointestinal inflammation.

Share the wealth!

Yeah. It's #kindawesome to be kind. Why not start a daisy chain today?!

Courtesy of FIELDTRIP
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The COVID-19 pandemic has disproportionately affected diverse communities due largely in part to social factors such as inadequate access to housing, income, dietary options, education and employment — all of which have been shown to affect people's physical health.

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"It was very important for me to show the world that places like Harlem want access to more health-conscious foods," Johnson said. "The people who live in Harlem should have the option to eat fresh, locally farmed and delicious food that other communities have access to."

Lack of education and access to those healthy food options is a primary driver of why 31% of adults in Harlem are struggling with obesity — the highest rate of any neighborhood in New York City and 7% higher than the average adult obesity rate across the five boroughs.

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