+
upworthy
Pop Culture

AMC just announced new movie ticket prices based on seat location and reviews are mixed

Would you pay more for prime seats?

amc ticket prices, amc, amc price change
AMC Theaters/Youtube, Variety/Twitter

AMC announced that it would be implementing a new three-tier ticketing system.

AMC Theaters, America’s largest movie theater chain, announced on Feb 6 that it will be adopting different ticket prices based on seat location.

Moviegoers will have three tiers to choose from based on sightline of the movie screen—Preferred Sightline, set in the middle at the highest price point, Value Sightline, set in the front of the auditorium at the lowest price, and Standard Sightline, which is basically everything else (including the back seats, which are perhaps the most commonly picked) set at the traditional cost of a ticket.

In other words…heartbreak will feel more expensive in a place like this…or less, depending on where you sit



The company’s announcement was met with both criticism and approval. While some feel the move follows a well-established business model, others have found it to be taking away a valued aspect of the moviegoing experience.


“Lord of the Rings” actor Elijah Wood took to social media to condemn the decision, saying that it would negatively affect those with lower incomes.

“The movie theater is and always has been a sacred democratic space for all,” Wood wrote. “This new initiative by AMC Theatres would essentially penalize people for lower income and reward for higher income.”

TV and film critic John Rocha was a bit more pointed in his statement, calling the new ticket pricing “classist.”

“Poor people, you sit in the poor section and you rich folks please move the velvet ropes around the middle section to find your seats,” he added.

Still, according to Eliot Hamlisch, EVP and CMO of AMC Theaters, the new approach “closely aligns to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies.” It's much like the model of paying more or less at a concert, sports game, or theaters showing plays, depending on where you sit.

“We know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing. Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience so that every trip to an AMC is a great one,” he wrote in a statement.

And yet, in the aftermath of COVID-19, it’s a risky move for an already shaky industry, some experts say. According to The Hollywood Reporter, box office numbers have made progress, but still pale in comparison to 2019, hitting $7.5 billion in 2021.

The outlet also shared that even certain Hollywood studio executives considered the pricing as potentially “too complicated” for customers. This is a precarious experiment as streaming services continue to be movie theaters' biggest competitor.

On the bright side: despite the divisive backlash that AMC’s price change caused, the great unifier in all this was the plethora of funny memes:

Excluding members of AMC’s A-List membership, who will still be able to choose any seat at no additional charge, customers might have already seen this change. The new pricing structure has already begun rolling out across the country and will be implemented at all locations by the end of 2023.

Education

12 books that people say are life-changing reads

Some books have the power to change how we see ourselves, the world, and each other.

Photo by Ben White on Unsplash

Books are powerful.

As a participant in the Amazon Associates affiliate program, Upworthy may earn proceeds from items purchased that are linked to this article, at no additional cost to you.

Out of all human inventions, books might just be the greatest. That may be a bold statement in the face of computers, the internet and the international space station, but none of those things would be possible without books. The written recording of human knowledge has allowed our advancements in learning to be passed on through generations, not to mention the capturing of human creativity in the form of longform storytelling.

Books have the power to change our lives on a fundamental level, shift our thinking, influence our beliefs, put us in touch with our feelings and help us understand ourselves and one another better.

That's why we asked Upworthy's audience to share a book that changed their life. Thousands of responses later, we have a list of inspiring reads that rose to the top.

Keep ReadingShow less
Community

Man uses social media to teach others ASL so kids don't experience what he did as a child

Every child should be able to communicate in a way that works best for them.

Man teaches people ASL so no child experiences what he did

People start communicating from the moment they enter the world usually through cries, faces, grunts and squeals. Once infants move into the toddler phase the combine all of their previous communication skills with pointing and saying a few frequently used words like "milk," "mama," "dada" and "eat."

Children who are born without the ability to hear often still go through those same stages with the exception of their frequently used words being in sign language. But not all hearing parents know sign language, which can stunt the language skills of their non-hearing child. Ronnie McKenzie is an American Sign Language advocate that uses social media to teach others how to sign so deaf and nonverbal kids don't feel left out.

"But seriously i felt so isolated 50% of my life especially being outside of school i had NONE to sign ASL with. Imagine being restricted from your own language," McKenzie writes in his caption.

Keep ReadingShow less
Family

Wife says husband's last name is so awful she can't give it to her kids. Is she right?

"I totally get we can’t shield kids from everything, and I understand the whole family ties thing, but c’mon."

A wife pleads with her husband to change their child's name.

Even though it’s 2023 and schools are much more concerned with protecting children from bullying than in the past, parents still have to be aware that kids will be kids, and having a child with a funny name is bound to cause them trouble.

A mother on Reddit is concerned that her future children will have the unfortunate last name of “Butt,” so she asked people on the namenerds forum to help her convince her husband to name their child something different.

(Note: We’re assuming that the person who wrote the post is a woman because their husband is interested in perpetuating the family name, and if it were a same-sex relationship, a husband probably wouldn’t automatically make that assumption.)

"My husband’s last name is Butt. Can someone please help me illuminate to him why this last name is less than ideal,” she asked the forum. “I totally get we can’t shield kids from everything and I understand the whole family ties thing, but c'mon. Am I being unreasonable by suggesting our future kid either take my name, a hybrid, or a new one altogether?"

Keep ReadingShow less
Joy

Bus driver comes to the rescue for boy who didn't have an outfit for school's Pajamas Day

“It hurt me so bad…I wanted him to have a good day. No child should have to miss out on something as small as pajama day.”

Representative Image from Canva

One thoughtful act can completely turn someone's day around.

On the morning just before Valentine’s Day, school bus driver Larry Farrish Jr. noticed something amiss with Levi, one of his first grade passengers, on route to Engelhard Elementary, part of Jefferson County Public School (JCPS) in Louisville, Kentucky.

On any other day, the boy would greet Farrish with a smile and a wave. But today, nothing. Levi sat down by himself, eyes downcast, no shining grin to be seen. Farrish knew something was up, and decided to inquire.

With a “face full of tears,” as described on the JCPS website, Levi told Farrish that today was “Pajama Day” at school, but he didn’t have any pajamas to wear for the special occasion.
Keep ReadingShow less
via Imgur

Memories of testing like this gets people fired up.

It doesn't take much to cause everyone on the internet to go a little crazy, so it's not completely surprising that an incorrect answer on a child's math test is the latest event to get people fired up.

The test in question asked kids to solve "5 x 3" using repeated addition. Under this method, the correct answer is "5 groups of 3," not "3 groups of 5." The question is typical of Common Core but has many questioning this type of standardized testing and how it affects learning.

Keep ReadingShow less
Image from YouTube video.

An emotional and strong Matt Diaz.


Matt Diaz has worked extremely hard to lose 270 pounds over the past six years.

But his proudest moment came in March 2015 when he decided to film himself with his shirt off to prove an important point about body positivity and self-love.

Keep ReadingShow less