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AMC just announced new movie ticket prices based on seat location and reviews are mixed

Would you pay more for prime seats?

amc ticket prices, amc, amc price change
AMC Theaters/Youtube, Variety/Twitter

AMC announced that it would be implementing a new three-tier ticketing system.

AMC Theaters, America’s largest movie theater chain, announced on Feb 6 that it will be adopting different ticket prices based on seat location.

Moviegoers will have three tiers to choose from based on sightline of the movie screen—Preferred Sightline, set in the middle at the highest price point, Value Sightline, set in the front of the auditorium at the lowest price, and Standard Sightline, which is basically everything else (including the back seats, which are perhaps the most commonly picked) set at the traditional cost of a ticket.

In other words…heartbreak will feel more expensive in a place like this…or less, depending on where you sit



The company’s announcement was met with both criticism and approval. While some feel the move follows a well-established business model, others have found it to be taking away a valued aspect of the moviegoing experience.


“Lord of the Rings” actor Elijah Wood took to social media to condemn the decision, saying that it would negatively affect those with lower incomes.

“The movie theater is and always has been a sacred democratic space for all,” Wood wrote. “This new initiative by AMC Theatres would essentially penalize people for lower income and reward for higher income.”

TV and film critic John Rocha was a bit more pointed in his statement, calling the new ticket pricing “classist.”

“Poor people, you sit in the poor section and you rich folks please move the velvet ropes around the middle section to find your seats,” he added.

Still, according to Eliot Hamlisch, EVP and CMO of AMC Theaters, the new approach “closely aligns to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies.” It's much like the model of paying more or less at a concert, sports game, or theaters showing plays, depending on where you sit.

“We know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing. Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience so that every trip to an AMC is a great one,” he wrote in a statement.

And yet, in the aftermath of COVID-19, it’s a risky move for an already shaky industry, some experts say. According to The Hollywood Reporter, box office numbers have made progress, but still pale in comparison to 2019, hitting $7.5 billion in 2021.

The outlet also shared that even certain Hollywood studio executives considered the pricing as potentially “too complicated” for customers. This is a precarious experiment as streaming services continue to be movie theaters' biggest competitor.

On the bright side: despite the divisive backlash that AMC’s price change caused, the great unifier in all this was the plethora of funny memes:

Excluding members of AMC’s A-List membership, who will still be able to choose any seat at no additional charge, customers might have already seen this change. The new pricing structure has already begun rolling out across the country and will be implemented at all locations by the end of 2023.

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With the new year comes plenty of resolutions we all vow to keep up with the best of intentions. But by February 1, our resolve has often waned as life gets in the way and things go back to how they were. What we all need a little more of is motivation.

When we participate in something collectively, it’s easier to meet goals and maintain the enthusiasm to get things done. While the support of a friend or two is great, imagine having the power of an entire online community cheering you on and offering advice along the way.

This is where the Daily Decluttering Challenge Facebook group comes in. This online community offers easy-to-implement advice for decluttering, organizing, and cleaning up your home and your life with support from 125,000 members.

“By building a network of people who can support and encourage you along the way, you can make progress towards your goals faster and more effectively. Remember, no one achieves success alone, and having a strong support system can make the difference in a goal set versus a goal achieved,” says Kristin Burke, a goal achievement coach.

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1991 blooper clip of Robin Williams and Elmo is a wholesome nugget of comedic genius

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Robin Williams and Elmo (Kevin Clash) bloopers.

The late Robin Williams could make picking out socks funny, so pairing him with the fuzzy red monster Elmo was bound to be pure wholesome gold. Honestly, how the puppeteer, Kevin Clash, didn’t completely break character and bust out laughing is a miracle. In this short outtake clip, you get to see Williams crack a few jokes in his signature style while Elmo tries desperately to keep it together.

Williams has been a household name since what seems like the beginning of time, and before his death in 2014, he would make frequent appearances on "Sesame Street." The late actor played so many roles that if you were ask 10 different people what their favorite was, you’d likely get 10 different answers. But for the kids who spent their childhoods watching PBS, they got to see him being silly with his favorite monsters and a giant yellow canary. At least I think Big Bird is a canary.

When he stopped by "Sesame Street" for the special “Big Bird's Birthday or Let Me Eat Cake” in 1991, he was there to show Elmo all of the wonderful things you could do with a stick. Williams turns the stick into a hockey stick and a baton before losing his composure and walking off camera. The entire time, Elmo looks enthralled … if puppets can look enthralled. He’s definitely paying attention before slumping over at the realization that Williams goofed a line. But the actor comes back to continue the scene before Elmo slinks down inside his box after getting Williams’ name wrong, which causes his human co-star to take his stick and leave.

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This article originally appeared on 06.30.22