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Woman breaks down the 'psychology tricks' Trader Joes uses to create its loyal following

Even the subtlest perks are all by design.

@urbannic/TikTok

Trader Joe's customers love the stores iconic items and laid-back vibes.

Few grocery stores have achieved a full blown culture quite like the retail fan-favorite Trader Joe’s, where folks can always count on an adventure filled with cookie butter, cheap wine and conversations with an Hawaiin shirt-clad employee.

And while there are some perhaps obvious reasons behind TJ’s loyal following—the eclectic seasonal food items, the relaxing atmosphere—one woman is taking an in-depth look at some of the lesser known “psychological tricks” that keep shoppers coming back time and time again.

Research enthusiast Nicole Urban, whose entire TikTok is dedicated to analytical deep dives on a variety of topics, recently went viral for explaining Trader Joe’s unending appeal.

“Trader Joe’s rejects a lot of the core business practices of average grocery stores,” Urban noted, saying that instead of focusing on a huge variety of items and offering coupons like most grocery stores do, TJ’s is all about offering a one-of-a-kind “customer experience.”

That includes charismatic, gregarious employees more than willing to strike up a friendly conversation, artistic, hand drawn price tags that mimic a local market, reliable prices, and of course, those oh-so-tempting limited edition seasonal and experimental items that make shopping “feel like a treasure hunt,” says Urban.

@urbannic Replying to @eleni ♬ original sound - nicole urban

Urban then listed two unique characteristics that even the most regular Trader Joe’s customer might have never noticed were drawing them in—the TJ’s parking lot and frozen food aisle.

Unlike most grocery store chains, Trader Joe's keeps its frozen aisle “fun and accessible” by doing an open freezer bin layout, getting rid of annoying freezer doors that block folks from casually scoping out new items.

And while the freezers inside are wide open, the ever congested TJ’s parking lot is quite the opposite. As Urban explained, Trader Joes are often placed in high traffic arrears with smaller parking lots that consequently always appear full..making it appear competitive to get into. That’s right, getting the primo parking spot after ten minutes of circling is all part of the experience.

According to Urban, it’s all these subtle factors that contribute to trader Joe’s huge success. And judging by the thousands of comments that followed her viral video, it seems she was right on the money.

People particularly began gushing about their own wholesome interactions with trader Joe’s cashiers. One shared "My cashier made me cry because she said I looked like I needed flowers and then called me a good mom after giving me a free bouquet."

Another added, “One time I was at Trader Joes and applying to adopt a dog. The cashier asked to see the dog and encouraged us to adopt him. 3.5 years later and we still show her pictures of him when we shop there. She only knows us as Winston’s parents.”

Others agreed that the limited selection was a main reason they returned, since it made shopping much less stressful.

“I love that they don’t have a billion choices, as an anxious person…I’ve been shopping there since 2015!” one person exclaimed.

Some even listed things they loved about that story that didn’t get covered by Urban, such as its flower selection and use of natural lighting.

Even people who didn’t live in the U.S. wrote that they regarded Trader Joes as some sort of “mystical place” they longed to visit one day.

This is such an illuminating example of humanity’s shared, deep felt need for novelty. It can transform even the most mundane of tasks, like grocery shopping, into the highlight of someone’s day. In our increasingly more automated, tech-driven world, the demand for fun in-person experiences will only go up. And hopefully that means more stores opting for the Trader Joe’s approach…only with better parking lots.

From Your Site Articles

Progressive Insurance® donated 96 vehicles to veterans and their families as part of its ongoing commitment to driving progress on the road

Progressive has honored nearly 1,100 veterans since the inception of its Keys to Progress program in 2013.

Former medic and single mom Leah Moore and her children being honored during the 2024 Keys to Progress event.

True

In 2023, Leah Moore was struggling. A single mom and former medic in the Texas Air National Guard, Leah had no family support where she lived in Seattle, WA, which made raising her two girls and working full-time a significant challenge. When her only car broke down, Leah found herself struggling more than ever.

But in 2024, Leah’s burden became a little lighter. Moore is now one of many veterans that have been honored during this year’s Keys to Progress event, an annual giveaway that took place in over 60 cities across the country. Along with Moore, close to 100 other veterans and their families recieved the keys to free, reliable transportation as a thank you for their military service.

Providing reliable transportation to deserving veterans who’ve protected our country

According to the US Department of Transportation, approximately 40 percent of veterans live in rural areas where affordable transportation options are limited. Limited transportation can greatly affect a veteran’s quality of life, since reliable transportation is necessary for work, medical care, and other services.

Gail Nicholson, a veteran who served in the United States Army during the Persian Gulf Crisis from 1993 - 1997, knows this challenge personally. Gail relied on public transportation as she supported her family since the COVID-19 pandemic when her mother fell extremely ill. As a senior citizen, traveling by bus, with schedules and lines that are not always accessible, it has not always been easy.

With veterans like Gail Nicholson in mind, Progressive founded the Keys to Progress event in 2013, hoping to alleviate some of these common struggles that veterans face every day. Now, Gail will be able to care for her family and travel freely without the need for public transit.

Veteran Gail Nicholson at the 2024 Keys to Progress event.

How the dream of independence becomes a reality

There’s no doubt that access to a car can make anyone’s life easier—but it also comes with additional expenses that require additional financial commitment. To help with this, multiple organizations have come together with Progressive to make Keys to Progress possible.

First, local charities and Veracity Research Co. Investigations (VRC), a veteran-owned and operated company, help to identify deserving veterans in each region. Once the recipients are chosen, Insurance Auto Auctions, Inc. (IAA) provides a Powertrain 12-month protection plan for all donated vehicles, while 1-800-Charity Cars donates resources to help with vehicle titling and registration. Enterprise, a rental car company, pays for the insurance for each donated vehicle for the first six months, and Progressive writes the insurance policies funded by Enterprise. Finally, the gently used vehicles are donated through Charity Cars.

The result is a well-deserved gift that enables each veteran to get back on the road and move ahead in life as easily as possible.

Supporting veterans on the road and beyond

Sometimes too, a veteran needs an assist in getting their small business off and running as well. Through Keys to Progress, Progressive has also donated three tractor trailers to worthy recipients.

Lt. Colonel Rose a 30-year U.S. Marine Corps veteran, was the 2022 recipient of a commercial through the Keys to Progress program. He shared, “Since being selected as the 2022 Keys to Progress recipient, the vehicle has exceeded all expectations of being an owner operator. Myself, including so many others, have been blessed by this magnificent machine. This blessing has catapulted my business forward, the donation of operating costs has played a significant part in minor repair costs along with being able to forgo a truck payment.”

Lt. Colonel Rose has been able to grow his trucking business to a second truck and he is working to purchase a third due to the revenue made from being a Keys to Progress recipient. He has also taken his earnings to donate to various charities and is inspired by showing his appreciation and patriotism for the United States.

But Keys to Progress is truly a passion project, and one that has impacted many deserving veterans. Collectively, Progressive has been able to donate vehicles to more than 1,100 military families, in addition to gifting three fully-loaded commercial trucks to veteran truck drivers and 28 commercial vehicles to select veteran organizations.

Cars at Progressive's annual Keys to Progress event.

“Our Keys to Progress initiative is a wonderful example of Progressive's purpose to help people move forward and live fully," said Tricia Griffith, President and Chief Executive Officer of Progressive. "We're proud to be celebrating our 12th year of supporting veterans and will present almost 100 well-deserving veterans and their families with keys to a vehicle that will provide them reliable transportation to get on the road and move forward in life."

Whether it’s for veterans like Leah or Gail, Keys to Progress is continuing to showcase its commitment to driving progress on the road and providing transportation for veterans, military-related organizations, and veteran-owned small business owners across the country for years to come.

Whether it’s for veterans like Leah, Gail, or Lt. Colonel Rose, Keys to Progress is continuing to showcase its commitment to driving progress for veterans, military-related organizations, and veteran-owned small business owners across the country for years to come.

From Your Site Articles

Family

Millenials share their boomer parents’ 15 quirky (and frustrating) habits they just don't get

"They act jealous of us traveling but refuse to go anywhere."

via Canva/Photos

Boomer parents who don't like to travel, but say they do.

When it comes to intergenerational conflict, you never hear too much about Gen Z having a hard time with Generation X or the silent generation having beef with the baby boomers. However, there seems to be some problem where baby boomers and millennials just can’t get on the same page.

Maybe it’s because millennials were raised during the technological revolution and have to help their boomer parents log into Netflix. There’s also a political divide: Millennials are a reliable liberal voting bloc, whereas boomers are the target demographic for Fox News. Both generations also have differing views on parenting, with boomers favoring an authoritative style over the millennials' gentler approach.

A Redditor asked Xennials, older millennials, and younger Gen Xers born between 1977 and 1983 to share some quirks of their boomer parents, and they created a fun list of habits that can be both endearing and frustrating. The users shared that millennials are frustrated with their parents' abilities to use technology but are touched when they send them a greeting card.

Of course, it is reductive to reduce generations into a series of stereotypes, whether it’s millennials or baby boomers. But, for many, hearing that they aren’t the only person who gets frustrated with their boomer parents can be pretty cathartic and make them feel less alone.

Here are 15 boomer parent quirks that Millenials just don’t understand.

1. They save everything

"They save EVERYTHING (containers, jars, boxes, etc.) just in case they might be able to use it for something later. I feel like this habit was handed down from our grandparents' Great Depression upbringing."

"Absolutely! Shopping bags, empty yogurt containers, boxes that some product came in…..although I love me a 'good box!' I have all my iPhone boxes for no reason."

2. Scary texts

"Will text something foreboding like 'we need to talk;' then turns out she forgot a recipe."

"My dad will text me 'You need to call me right now' when it’s nothing. And not tell me major life events until well after the fact. Like my aunt had a heart attack and I found out a week later from her son. (And my dad did know.)"

3. Stranger death toll

"My mom is ALWAYS telling me about dead people I’ve never met. I really do not care. I know that sounds awful, but I don’t have it in me to be sad for everyone on the planet when they pass."

“You remember my friend Carol? Her aunt had that above-ground swimming pool in her backyard. We swam in it a couple times one summer when you were about 9. Anyway, Carol’s mom just lost her brother-in-law. They were very close. Thought you’d want to know.”

4. They don't travel

"They act jealous of us traveling but refuse to go anywhere."

"Ooh good one. Mine act jealous of anything we do/buy that they can't solely because they can't get out of their own way and actually make things happen."

5. They print everything

"My Boomer FIL prints out EVERYTHING from his computer. I understand printing out instructions or recipes to help remember but do you really need a file cabinet full of forwarded emails from friends and sale adverts from 5 years ago? Oh well, at least he keeps it organized. Also, both TVs in the house run 24/7 playing reruns of 'CSI: Who Gives a Sh*t Anymore?'"

"I'm not on Facebook, but my dad is. Last year, he made a celebratory post on my birthday and all his church friends liked and commented on it. He printed up the post and all of the comments, stapled it into a little book, and MAILED me the printed Facebook comments..."

6. 'From, dad' texts

"My dad sends text messages with, 'From, Dad' at the end of them. It cracks me up every time. He also states who he is every time he calls me."

7. Irrational fears

"One quirk my dad had was that he was deathly afraid of the house burning down. Not from the standpoint of the danger of fire but when he was growing up, if your house burnt down, you were basically homeless and destitute. My mom is much more level headed about it. She always told my dad, that is why we have homeowners insurance."

8. Expired food

"My mother-in-law doesn't throw out expired food. She has food in her pantry that is several years past their expiration dates. Same with condiments in her fridge. You just can't trust any of the food she has on hand because more than likely than not it's way expired. When we have brought this up, that she needs to throw some stuff out, she insists it's absolutely fine. It's not. "

"My grandmother is the same way. Once, she opened her refrigerator, and there was a jar of pickles with mold floating on the surface of the liquid. I pointed it out, and she said it was still good. She would just scoop the mold out at a later time. She has an incredibly strong stomach and immune system."

9. Smartphone addiction

"You always hear a kids 'these kids always on their damn phones.' But when it comes to phone addiction, boomers are far worse."

"My mom drives five hours to see us, then spends the whole time texting people from her church or looking at Facebook."

"I once sat in their living room for over an hour before they decided to put their phones down and speak to me, only to phub me and pick them right back up."

10. Rigid gender roles

"My dad still clings to the traditional division of 'men's/women's work.' He'll fix a car, do any outside work, clean out a clogged drain. Cooking? If it's any more complicated than making coffee or calling in a pizza, he can't/won't. I don't think he even grills anymore. Laundry? Hell no. Taking care of small children? He'll play with them but that's it."

11. The TV is constantly on

"In-laws leave the TV on for all waking hours. And FIL gets irritated if someone talks over the episode of MASH or Walker, Texas Ranger, that he's already seen 50 times. Like clenching his teeth and stomping the floor."

"TV on 24/7. Constantly flipping between some version of Law and Order, HGTV, and Guy Fieri. Asking me 'did you see that commercial where…' No mom. I don’t have cable. I don’t see commercials. All of the time."

12. They are always right

"My dad...he's has to be right about everything and doesn't know what to do if you beat him to the point on something. He once was giving me a recipe that required cinnamon, cardamon, and clove and told me just to use Pumpkin Pie Spice! It's the greatest thing! 'Dad, I don't need to. I have all those spices on hand (I bake)' But...no! You have to use this. 'No, I don't. I don't need to buy something that I already have" It happens all the time."

"My parents are always right and they are not impressed about anything."

13. Obsessed with the weather

"Yes, my dad should have been a meteorologist. He used to have a weather alert radio that would sound off in the middle of the night and he would watch the weather channel constantly. We all had to quiet down when your local weather forecast on the 8's came on. He gets really excited about severe weather like when we might get thunderstorms or a tornado."

14. One more thing

"Without fail, every time I'm leaving my mother's house and backing down the driveway, she comes back out of her house and stops me to say something else, even though we'd just spoken."

15. Mail stress

"My mom has an anxiety attack during the entire journey of a package or piece of mail she dispatched to me. No, she doesn’t know how to track. She will not rest until she knows that a package has arrived or a nominal check has been cashed. She calls when she is thinking about sending something, when she sent it, when it’s en route, and when it’s expected to arrive. God forbid it’s late. And if I don’t issue a prompt thank you, she will guilt me."

From Your Site Articles

baby boomers

Visit Sweden

Popular

Sweden makes stunning decision to trademark its name to avoid confusion

The country is taking historic steps to fix the problem.

via Visit Sweden (used with permission)

A Swedish woman taking things into her own hands.

True

Sweden has existed for over 1,000 years, but travelers across the globe are confused because other places, inspired by the country’s untouched beauty and joyously inclusive culture, have taken its name.

Seven other places in the world call themselves Sweden, so to distinguish itself from the name-alikes, the Kingdom of Sweden is taking a bold, historic step that no country has before. It’s become the first to apply to trademark its name with the European Union Intellectual Property Office.

Visit Sweden likens the country’s problem to a luxury brand that has to contend with dupes, knockoffs, or bootlegs that fall short of the glory of the genuine article.

“It’s flattering that other places want to be called Sweden, but let’s be honest, there should only be one. Our Sweden. The one with the Northern Lights, endless forests, and the world’s best flat-pack furniture,” says Susanne Andersson, CEO at Visit Sweden.

- YouTubewww.youtube.com

By trademarking its name, Sweden will make things much less confusing for travelers worldwide. It’d be a shame for someone looking to visit Sweden’s majestic Lapland to mistakenly wind up in a place with no reindeer, Aurora Borealis, or cloudberries to be found.

The world-class research team at Visit Sweden knew it had to act when it realized that other destinations with the same name had tripped up travelers. People looking to vacation in Portland, Oregon, have accidentally wound up in Portland, Maine. Travelers yearning to experience the fall in Manchester, New Hampshire, have been deplaning in Manchester, England. “It happens more than you think!” the researchers admitted.

sweden, visit sweden, swedish vacation The Northern Lights in Sweden. via Visit Sweden, Photographer: Jann Lipka/imagebank.sweden.se

The E.U. Intellectual Property Office must act swiftly and allow Sweden to trademark its name so that travelers worldwide don’t miss the opportunity to experience an utterly unique country known for its serene landscapes, commitment to deep relaxation and personal freedom.

No one should ever miss out on staying on one of Sweden’s 267,570 islands, more than any other country. The Swedish archipelagos offer luxurious glamping, peaceful hikes, tranquil solitude and awe-inspiring, pristine nature.

sweden, visit sweden, swedish vacation A woman camping in the Swedish archipelago.via Visit Sweden, Photographer: Anders Klapp/imagebank.sweden.se

Sweden is a beautiful place to visit all year round, with bright summers, colorful falls, vibrant springs and dark, crisp winters. It is also a place to delight your tastebuds with a cuisine centered on healthy, locally sourced produce, with some preparation methods dating back to the Viking era.

The original Sweden is a place where one can relish Old World European history while also enjoying the modern pleasures of the most progressive countries in the world. Travelers can be whisked back into history by visiting the Naval Port of Karlskona, a well-preserved European naval town from 1680. Or, enjoy cutting-edge design, delicacies, art, music and culture in hip metropolitan destinations such as Stockholm or Sweden’s “coolest city,” Gothenburg.

Did we mention Sweden has an ABBA museum? Wait till the other 7 Swedens find out about that.

As you can see, Sweden is an incredibly unique destination that cannot be duplicated. It would be a tragedy for anyone intending to visit the original Sweden to mistakenly find themselves in a name-alike place that lacks its Scandinavian charm. You can do your part to stop the confusion by signing a petition to let Sweden trademark Sweden at Visit Sweden (the original).

sweden, visit sweden, swedish vacation A Swedish Midsommar celebration. via Visit Sweden, Photographer: Stefan Berg/Folio/imagebank.sweden.se

From Your Site Articles

Pop Culture

TikTok star's surprising method for finding good Chinese food blew people's minds

Yelp can be a helpful tool for scoping out food joints, but maybe not in the way you think.

Photo by Debbie Tea on Unsplash

Different cultures view service differently.

Content creator Freddy Wong has a brilliantly easy way to find authentic Chinese food. As he reveals in a mega viral video that’s racked up 9.4 million views on TikTok and 7.7 million views on Twitter, the trick (assuming you live in a major metropolitan area) is to “go on Yelp and look for restaurants with 3.5 stars, and exactly 3.5 stars." Not 3. Not 4. 3.5.

He then backs up his argument with some pretty undeniable photo evidence. First, he pulls up an image of a Yelp page from P.F. Chang’s. With only 2.5 stars, one can tell the food is “obviously bad.” Alternatively, Din Tai Fung—a globally recognized Michelin-starred Chinese restaurant—has four stars.

Sounds good right? Wrong. In this case, “too many stars” means that “too many white people like it,” indicating that the restaurant is being judged on service rather than food quality. According to Wong, if “the service is too good, the food is not as good as it could be.”

He then pulls up the Yelp page for a couple of local Chinese restaurants, both of which have 3.5 stars. The waiters at these establishments might “not pay attention to you,” he admits, adding that they might even be “rude.” But, Wong attests, “it’s going to taste better.”

@rocketjump
Why I only go to Chinese restaurants with 3.5 star ratings
♬ original sound - RocketJump

"The dumplings here are better [than Din Tai Fung's]. I've been here," he says of the 3.5 star Shanghai Dumpling House. Considering his Twitter profile boasts a “James Beard Award winning KBBQ Gourmand'' title, it seems like he knows what he’s talking about.

So, why is this 3.5 rule the “sweet spot”? As Wong explains, it all comes down to different “cultural expectations.”

“In Asia, they’re not as proactive. They’re not going to come up to you, they’re not going to just proactively give you refills, you need to flag down the waiter,” he says, noting the different interpretations of service.

"People on Yelp are insufferable,” he continues, arguing that “they're dinging all these restaurants because the service is bad,” but the food is so good that it balances out the bad service. Hence, a 3.5-star rating. His reasoning is arguably sound—people do often give absurdly scathing reviews that in no way accurately reflect a restaurant’s food quality.

“A good Yelp review doesn’t mean it’s a good restaurant — it simply means the restaurant is good at doing things that won’t hurt their online rating,” Wong said in an interview with Today, adding that “highly rated Yelp restaurants are often those with counter service and limited menus, minimizing potential negative interaction with staff.”

He also added the caveat, “I don’t have anything against those places, but I think people who only eat at the ‘highest rated’ restaurants on online review sites are only eating at the most boring restaurants.”

A ton of people in the comments seem to back Wong’s theory.

this gels with my experiences in socal, i actively look for reviews like 'too spicy' or 'hostess was rude' that's the good stuff right there
— permanent handle (@chakazula) September 13, 2022

100% accurate, some say

TikTok

Plus, the theory seems to not be limited to just Chinese restaurants, further implying that maybe there’s more of a cultural misunderstanding, rather than any real lack of quality.

No drink refills but the food is fire.

TikTok

2.8 is the new 5

TikTok

One of the gifts that our modern world provides is the opportunity to truly experience and appreciate other cultures. Since food is easily one of the most accessible (and enjoyable) ways to do that, perhaps we should prioritize seeking authenticity, rather than rely on a flawed and superficial rating system.

As Wong told Today, “I hope it encourages people to go out and eat more food from not only Chinese restaurants, but restaurants representing the whole world of cultural cuisines.”

This article originally appeared three years ago.

From Your Site Articles

food

Pop Culture

Adults share things teens 'aren't ready to hear,' and it's some solid advice for all ages

'Social media is not reality and your entire life should not revolve around it.'

Photo by Sarah Brown on Unsplash

Some trends aren't even worth experimenting with.

With age comes the gift of wisdom, along with maybe a wrinkle or two. As we grow older we inevitably learn things about life that can only be taught through experience and time. However, passing along that hard-earned knowledge isn’t always easy. After all, when we’re younger, the world seems to be much more simple. We are not yet fully aware that things never stop changing—trends that were once "in" will eventually go "out" (and probably become a source of embarrassment). Or worse, they come back around as a as the latest “retro” or “nostalgic” trend. Ouch.

Of course, we’re not just talking about fashion or taste in music. Hopefully, we all expand our worldview after our teenage years, growing more mature, grounded, and less self-absorbed. That’s not always the case, of course, but it is the goal.

In 2022, now-deleted Reddit user u/Slight_Weight asked folks to share things that teens today “are not ready to hear” and honestly, I expected to find cynical, snarky “kids today don’t know anything” type of comments. On the contrary, a lot of it was really just tough love; much of the advice isn’t age-specific and fall into “be a kind human” reminders all around. Of course, other answers were just plain funny.

Check out 17 of the best answers. For the youngsters, just trust us on this. And for the…um…more refined crowd, you’ll probably relate to them all.

1. “Everything you do as a teenager will be cringe to your children.” – @divinetrackies

2."You won't 'feel' different when you're older, or have kids. You'll just be you, it's weird.” – @Poshspicer

3. “Today's eyebrows are yesterday's clown makeup.” – @Lardinho

Thick? Thin? Polka dotted? Which is it???

Giphy

4. "In 15 years you’re going to think the kids have gone too far and they’re going to think you’re old-fashioned.” – @neat_machine

5. “Getting good at stuff will take time. Sometimes lots of time. And sometimes, you'll spend lots of time on something, and you still won't get good at it. That's the human experience. Some things you struggle with will come very easily to others, but some things they struggle with will come very easily to you. Don't be mad that someone possesses skills you don't, and don't be a jerk for possessing skills that many other people don't.” – @OskeeWootWoot

6. “Nobody else wants to hear whatever TikTok you’re watching. Buy some headphones.“ – @EmiliusReturns

Nick Offerman as Ron Swanson puts on headphones

Okay, maybe the cute cat videos.

Giphy

7. "Being controversial isn't the same as being interesting.” – @HezFez238

I bet teens don't even know who this is.

Giphy

8. “School has a system in place to keep you from falling behind, life doesn’t.” – @Corey854

9. “Just because you fucked up does NOT mean you’re a fuckup.” – @Mr_Murder1

10. “Things will likely take significantly longer to achieve than you think.” – @Dull-College

11. "Life is NOT like a video game where you just keep leveling up. Sometimes, what you built will fall apart, and you will have to repeatedly do the same thing over and over…However, don't beat yourself up about it - this is normal. And with experience, you will also become more adept at facing and resolving problems, so each time the same problem repeats, you will be better at solving them.” – @EmpRupus

12. “Not everybody can be an internet sensation, somebody has to drive the dump truck.” – @Raggydasavage

13. “Social media is not reality and your entire life should not revolve around it.” – @RickGrimesSnotBubble

14. “One day you too will be old and uncool. And it'll happen faster than you think.” – @omguseries

Welcome to Cringeville.

Giphy

15. “Just because it's new to you doesn't mean it's new.” – @Broad_word_1690

16. “As you get older you just keep realizing how dumb you were last year.” – @Comparison_Past

17. “That heartache you're going through? It consumes everything now but it will be nothing but a footnote in the future. You'll rarely think about it later - & when you do, it won't hurt you. It's hard to hear that your pain isn't the worst in the world when you're feeling it. But it does help to know that it won't mean as much as it does in this moment.” – @st3washere1

This article originally appeared three years ago.

From Your Site Articles

community

Health

Doctor's alcohol tip that 'could save your life' goes viral on TikTok

Something to keep in mind for holiday parties and beyond.

@drhoeflinger/TikTok

A doctor's take on drinking at parties

New Year’s Eve is often a night filled with celebratory shots and champagne toasts. But as the party night fast approaches, one doctor is gently reminding folks the importance of partying responsibly during the holidays. Really, it’s a piece of advice that’s important all year long.

Dr. Brian Hoeflinger, an Ohio based neurosurgeon with over two decades of experience, has a TikTok channel filled with educational videos and lifestyle tips. But it’s his latest clip explaining just how long it takes our bodies to break down alcohol that has gone viral. In the video, which was shared on Christmas Day, Dr. Hoeflinger sets the scene of a party where “a lot of drinks are going down” by setting up a bunch of shot glasses filled with water.

“Say you’re having five drinks in the first hour,” he says, taking five fake, water-filled shots. “As you’re taking them, that alcohol is building up in your system fast. [It] goes to your brain within five minutes and starts to affect you."

The same can’t be said for other parts of the body. As Dr. Hoeflinger noted, “your liver only metabolizes one ounce of alcohol per hour.” And according to Northwestern Medicine, that process only begins 20 minutes after consumption.

Hoflinger continues, “I've got five ounces of liquor in my system right now, and at the end of the hour I'm only going to burn off an ounce…so I'm going to have [four] ounces left in my bloodstream.”

@doctorhoeflinger Knowing this about drinking could save your life! #fyp #party #drinking #alcohol #foryou #holiday #christmas ♬ Storytelling - Adriel

Of course, there are different factors—such as body mass, hormones, medications, etc.—that affect someone’s rate of absorption. And yes, we might be able to form a functional tolerance where behaviorally, we show no signs of intoxication. However, even with all these variables, for the most part all bodies are affected by alcohol similarly. In other words, your blood alcohol level will be more or less the same, and the risks will remain even if you don't "feel drunk."

Hoeflinger continues, saying “the party’s rockin’, so we’re gonna have some more,” while taking three more shots and reminding viewers that he still has only burned off one ounce of liquor during the hour that’s passed.

Now he’s had a total of eight ounces of alcohol in two hours. He’s burned off two, but still has six ounces left in his system—meaning that in this scenario, it will take another six hours to completely burn off.

In hour three, Hoefligner takes one shot since the party is “winding down.” This brings him up to a total of nine ounces of alcohol over three hours. His liver has metabolized three ounces, leaving him (still) with six ounces of liquor left in his bloodstream.

“You’re going to be drunk well into the wee hours of the morning, it doesn’t wear off,” he warns, noting the common misconception people have that “they stop drinking an hour or two and can hop in the car and drive." But in reality, "you can't do that as you're still drunk five, six hours down,” he explains.

Dr. Hoeflinger concludes his video by saying:

"For this holiday season the whole point is I really want to tell people that's how alcohol can stack up in your system easily when you're drunk and you won't know it and it won't wear off for hours and hours down the road." This is followed by an urge for people to take an Uber or Lyft home to avoid potentially taking their own or another’s life.

The informative clip, which has been viewed over 13 million times, received a flood of praise from viewers online, especially from parents with kids of a drinking age.

“This is the first time I have ever had anyone explain this in this way. I am forwarding this to my son,” wrote one parent.

It also resonated among designated drivers. One person commented “thank you for caring and educating. I’m the sober ride. I've seen the devastation from drinking and driving.”

The topic hits Dr. Hoeflinger on a personal level as well. In a previous video, he shared that he lost his 18-year old son, who died nearly a decade ago from drunk driving. Coming from a medical professional, the plea to not drink and drive is important to hear. But as a parent, it hits different. As he shared in the clip, “losing somebody you love is one of the worst experiences you can have in your life.”

Though Hoeflinger focused on the effect of liquor in his party example, the principle applies to wine and beer as well. Healthline recommends only having one large glass of wine every three hours, and one pint of beer every two hours.

It also gives some best practices to avoid intoxication, including:

Eat at least 1 hour before drinking.
Sip your drinks slowly.
Avoid shots, which you’re likely to down rather than sip.
Don’t drink more than one standard drink per hour.
Alternate between alcohol and nonalcoholic drinks, preferably water.
Limit or avoid carbonated drinks, like champagne, sparkling wine, and cocktails mixed with soda.
Sit down when drinking, since doing it while standing tends to make people drink faster.

And of course, don’t be afraid to get another ride home. For New Year’s Eve (and beyond), feel free to kick back and have fun. But let’s look out for one another by doing it safely.

This article originally appeared three years ago.

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Weird viral photo of Adele's face exemplifies the phenomenon called the Thatcher effect

The 42-year-old optical illusion is still astounding people.

upload.wikimedia.org /Credit: Condé Nast (through Vogue Taiwan)

Prepare to get Thatcherized.

It seems that Adele is going viral once again. Perhaps you’ve seen the image in question previously (it seems to make the rounds every couple of years). But in case you missed it—it’s Adele’s face. Normal, just upside down.

Only it’s not normal. In fact, when you turn Adele’s face right side up, what you notice is that her eyes and mouth were actually right-side up THE ENTIRE TIME, even though the entire head was upside down. So when you turn the head right side up, the eyes and mouth are now UPSIDE-DOWN—and you can’t unsee it. Do you feel like you're Alice in Wonderland yet?

Just wait. Things get even more fascinating. Especially because this optical illusion is over 40 years in the making.

Below you’ll find the Adele photo in question. Go ahead. Take a look at it. Then turn the image upside down.

Can't. Unsee.

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Crazy right? And just a little terrifying?

As the Facebook post explains, this mind-boggling image highlights a phenomenon known as the Thatcher effect. Our brains, so much more used to recognizing faces that are right-side up, have difficulty detecting specific changes once a face is upside down.

Seeing that everything is more or less where it should be, our brains don’t notice anything out of the ordinary in Adele’s face until we turn her face back to a normal position.

The Thatcher effect got its name from British Prime Minister Margaret Thatcher, on whose photograph it was first demonstrated back in 1980 by Peter Thompson, Professor of Psychology at York University.

This demonstration was one of the first to explore just how facial recognition works, and certainly the first to suggest that humans (and monkeys, it turns out) process faces on a more holistic level, rather than by individual components like lips and eyes. Since its publication, there has been a wealth of research exploring how our brain takes in both subtle and striking facial configurations.

Funny enough, it was once believed that this illusion only worked on the Prime Minister’s face. But as Adele has proven, anyone can be Thatcherized.

This article originally appeared two years ago.

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