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This poster is HIV-positive. The people who read it are instantly touched.

Information truly is the cure for ignorance. That's why each one of these posters comes with a single drop of dried blood.

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Don't have time to watch the full video? Here's a little recap:

They're not just living with HIV. They're also living with the stigma of HIV.

According to the World Health Organization, at the end of 2013 close to 35 million people were living with HIV/AIDS worldwide. Thankfully, numerous medical advancements now allow people with the virus to continue living normal, happy lives. But there are still tons of people who are confused about how the virus is transmitted. And for HIV-positive folks like Micaela, that can lead to some pretty painful encounters.

All images via Ogilvy Brazil.

A powerful ad campaign is changing how people think about HIV by putting the virus right in front of them.

In the golden age of social media, some might consider a poster campaign outdated. But these posters, designed by Ogilvy Brazil for the NGO Life Support Group (GIV), have something a little different. Each one comes with a tiny drop of blood.

"My measurements are 40 by 60 centimeters. I was printed on high brightness paper. And my weight is 250 grams. I'm just like any other poster. Except for one thing: I'm HIV positive. It's exactly what you've just read. I'm living with the virus. At this point you may be taking a step back, wondering if I offer any danger." — The HIV-Positive Poster

But the beauty of this project is that it taps into the discomfort the reader might be feeling at the prospect of even looking at a piece of paper carrying HIV. Dr. Artur Kalichman, the coordinator for the São Paulo AIDS Program, not only shoots down those fears but proves why this campaign is so important.

"The poster is completely harmless. The blood has already dried. The HIV can't survive long outside the human body. Because of the treatment, the blood of the volunteers can't infect anyone. Besides ... HIV is not transmitted by poster." — Dr. Artur Kalichman

Once the posters hit the streets of São Paulo, the impact was felt almost immediately.

As people interacted with the posters throughout the city, something wonderful began to happen. People reached out and touched the poster, going straight for the drop of dried blood. One man even kissed the poster, sharing, "I felt love for this person I don't even know." But by far the most powerful moment is seeing how people respond when given the chance to meet the HIV-positive people behind each drop of blood.

And, look, I know it's cliche to say this moment had me in tears, but I'd be lying if I said it didn't.

The HIV-positive poster is forcing people to confront their prejudice for real.

The above video ends with one simple but important quote: "If prejudice is an illness, information is the cure." Thankfully, innovative campaigns from organizations like GIV and Ogilvy Brazil are providing just that. While researchers continue to search for a cure, it's up to us to educate ourselves and each other to stop the spread of HIV/AIDS and offer proper support to those living with the illness. For more ways to keep yourself safe and informed, check out WebMD's Top 10 Myths and Misconceptions About HIV/AIDs.

Community

Facebook group brings people together IRL to make meaningful friendships

True

Making new friends as an adult is challenging. While people crave meaningful IRL connections, it can be hard to know where to find them. But thanks to one Facebook Group, meeting your new best friends is easier than ever.

Founded in 2018, NYC Brunch Squad brings together hundreds of people who come as strangers and leave as friends through its in-person events.

“Witnessing the transformative impact our community has on the lives of our members is truly remarkable. We provide the essential support and connections needed to thrive amid the city's chaos,” shares Liza Rubin, the group’s founder.

Despite its name, the group doesn’t just do brunch. They also have book clubs, seasonal parties, and picnics, among other activities.

NYC Brunch Squad curates up to 10 monthly events tailored to the specific interests of its members. Liza handles all the details, taking into account different budgets and event sizes – all people have to do is show up.

“We have members who met at our events and became friends and went on to embark on international journeys to celebrate birthdays together. We have had members get married with bridesmaids by their sides who were women they first connected with at our events. We’ve had members decide to live together and become roommates,” Liza says.

Members also bond over their passion for giving back to their community. The group has hosted many impact-driven events, including a “Picnic with Purpose” to create self-care packages for homeless shelters and recently participated in the #SquadSpreadsJoy challenge. Each day, the 100 members participating receive random acts of kindness to complete. They can also share their stories on the group page to earn extra points. The member with the most points at the end wins a free seat at the group's Friendsgiving event.

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friendship
Education

3,700-year-old Babylonian stone tablet gets translated, changes history

They were doing trigonometry 1500 years before the Greeks.

via UNSW

Dr. Daniel Mansfield and his team at the University of New South Wales in Australia have just made an incredible discovery. While studying a 3,700-year-old tablet from the ancient civilization of Babylon, they found evidence that the Babylonians were doing something astounding: trigonometry!

Most historians have credited the Greeks with creating the study of triangles' sides and angles, but this tablet presents indisputable evidence that the Babylonians were using the technique 1,500 years before the Greeks ever were.

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education
Family

Mom’s blistering rant on how men are responsible for all unwanted pregnancies is on the nose

“ALL unwanted pregnancies are caused by the irresponsible ejaculations of men. Period. Don't believe me? Let me walk you through it."

Gabrielle Blair/Twitter

Mom has something to say... strongly say.

Members of The Church of Jesus Christ of Latter-day Saints, commonly known as Mormons, are a conservative group who aren't known for being vocal about sex.

But best selling author, blogger, and mother of six, Gabrielle Blair, has kicked that stereotype to the curb with a pointed thread on reducing unwanted pregnancies. And her sights are set directly at men.

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women
Joy

Terrified, emaciated dog comes to life as volunteer sits with him for human connection

He tries making himself so small in the kennel until he realizes he's safe.

Rocky Kanaka|YouTube

Terrified dog transforms after human sits with him.

There's something about dogs that makes people just want to cuddle them. They have some of the sweetest faces with big curious eyes that make them almost look cartoonish at times. But not all dogs get humans that want to snuggle up with them on cold nights; some dogs are neglected or abandoned. That's where animal shelters come in, and they work diligently to take care of any medical needs and find these animals loving homes.

Volunteers are essential to animal shelters running effectively to fill in the gaps employees may not have time for. Rocky Kanaka has been volunteering to sit with dogs to provide comfort. Recently he uploaded a video of an extremely emaciated Vizsla mix that was doing his best to make himself as small as possible in the corner of the kennel.

Kanaka immediately wanted to help him adjust so he would feel comfortable enough to eat and eventually get adopted. The dog appeared scared of his new location and had actually rubbed his nose raw from anxiety, but everything changed when Kanaka came along.

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dogs
Science

She tattooed half her face and you'd never know it. Her skills are just that good.

This incredible medical tattoo technology is giving renewed hope to burn victims.

All images via the CBS/YouTube

Basma Hameed runs a tattoo shop, of sorts...


Meet Samira Omar.

The 17-year-old was the victim of a horrific bullying incident.

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Education

8 changes that were made to a classic Richard Scarry book to keep up with the times. Progress!

All the misogyny and racism you may not have noticed are now gone.

Images via Alan Taylor/Flickr, used with permission.

Updating the kitchen.


Remember those beloved Richard Scarry books?

Books from when you were a kid?

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Education

Voice recordings of people who were enslaved offer incredible first-person accounts of U.S. history

"The results of these digitally enhanced recordings are arresting, almost unbelievable. The idea of hearing the voices of actual slaves from the plantations of the Old South is as powerful—as startling, really—as if you could hear Abraham Lincoln or Robert E. Lee speak." - Ted Koppel

Library of Congress

When we think about the era of American slavery, many of us tend to think of it as the far distant past. While slavery doesn't exist as a formal institution today, there are people living who knew formerly enslaved black Americans first-hand. In the wide arc of history, the legal enslavement of people on U.S. soil is a recent occurrence—so recent, in fact, that we have voice recordings of interviews with people who lived it.

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history
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