+
More

This poster is HIV-positive. The people who read it are instantly touched.

Information truly is the cure for ignorance. That's why each one of these posters comes with a single drop of dried blood.

<span class="redactor-invisible-space"></span>

Don't have time to watch the full video? Here's a little recap:

They're not just living with HIV. They're also living with the stigma of HIV.

According to the World Health Organization, at the end of 2013 close to 35 million people were living with HIV/AIDS worldwide. Thankfully, numerous medical advancements now allow people with the virus to continue living normal, happy lives. But there are still tons of people who are confused about how the virus is transmitted. And for HIV-positive folks like Micaela, that can lead to some pretty painful encounters.


All images via Ogilvy Brazil.

A powerful ad campaign is changing how people think about HIV by putting the virus right in front of them.

In the golden age of social media, some might consider a poster campaign outdated. But these posters, designed by Ogilvy Brazil for the NGO Life Support Group (GIV), have something a little different. Each one comes with a tiny drop of blood.

"My measurements are 40 by 60 centimeters. I was printed on high brightness paper. And my weight is 250 grams. I'm just like any other poster. Except for one thing: I'm HIV positive. It's exactly what you've just read. I'm living with the virus. At this point you may be taking a step back, wondering if I offer any danger." — The HIV-Positive Poster

But the beauty of this project is that it taps into the discomfort the reader might be feeling at the prospect of even looking at a piece of paper carrying HIV. Dr. Artur Kalichman, the coordinator for the São Paulo AIDS Program, not only shoots down those fears but proves why this campaign is so important.

"The poster is completely harmless. The blood has already dried. The HIV can't survive long outside the human body. Because of the treatment, the blood of the volunteers can't infect anyone. Besides ... HIV is not transmitted by poster." — Dr. Artur Kalichman

Once the posters hit the streets of São Paulo, the impact was felt almost immediately.

As people interacted with the posters throughout the city, something wonderful began to happen. People reached out and touched the poster, going straight for the drop of dried blood. One man even kissed the poster, sharing, "I felt love for this person I don't even know." But by far the most powerful moment is seeing how people respond when given the chance to meet the HIV-positive people behind each drop of blood.

And, look, I know it's cliche to say this moment had me in tears, but I'd be lying if I said it didn't.

The HIV-positive poster is forcing people to confront their prejudice for real.

The above video ends with one simple but important quote: "If prejudice is an illness, information is the cure." Thankfully, innovative campaigns from organizations like GIV and Ogilvy Brazil are providing just that. While researchers continue to search for a cure, it's up to us to educate ourselves and each other to stop the spread of HIV/AIDS and offer proper support to those living with the illness. For more ways to keep yourself safe and informed, check out WebMD's Top 10 Myths and Misconceptions About HIV/AIDs.

All illustrations are provided by Soosh and used with permission.

I have plenty of space.

This article originally appeared on 04.09.16


It's hard to truly describe the amazing bond between dads and their daughters.

Being a dad is an amazing job no matter the gender of the tiny humans we're raising. But there's something unique about the bond between fathers and daughters.

Most dads know what it's like to struggle with braiding hair, but we also know that bonding time provides immense value to our daughters. In fact, studies have shown that women with actively involved fathers are more confident and more successful in school and business.

Keep ReadingShow less
Identity

This blind chef wore a body cam to show how she prepares dazzling dishes.

How do blind people cook? This "Masterchef" winner leans into her senses.

Image pulled from YouTube video.

Christine Ha competes on "Masterchef."

This article originally appeared on 05.26.17


There is one question chef Christine Ha fields more than any other.

But it's got nothing to do with being a "Masterchef" champion, New York Times bestselling author, and acclaimed TV host and cooking instructor.

The question: "How do you cook while blind?"

Keep ReadingShow less
Family

Two couples move in together with their kids to create one big, loving 'polyfamory'

They are using their unique family arrangement to help people better understand polyamory.

The Hartless and Rodgers families post together


Polyamory, a lifestyle where people have multiple romantic or sexual partners, is more prevalent in America than most people think. According to a study published in Frontiers in Psychology, one in nine Americans have been in a polyamorous relationship, and one in six say they would like to try one.

However popular the idea is, polyamory is misunderstood by a large swath of the public and is often seen as deviant. However, those who practice it view polyamory as a healthy lifestyle with several benefits.

Taya Hartless, 28, and Alysia Rogers, 34, along with their husbands Sean, 46, and Tyler, 35, are in a polyamorous relationship and have no problem sharing their lifestyle with the public on social media. Even though they risk stigmatization for being open about their non-traditional relationships, they are sharing it with the world to make it a safer place for “poly” folks like themselves.

Keep ReadingShow less

Gordon Ramsay at play... work.

This article originally appeared on 04.22.15


Gordon Ramsay is not exactly known for being nice.

Or patient.

Or nurturing.

On his competition show "Hell's Kitchen," he belittles cooks who can't keep up. If people come to him with their problems, he berates them. If someone is struggling to get something right in the kitchen, he curses them out.

Keep ReadingShow less

This article originally appeared on 01.27.20


From 1940 to 1945, an estimated 1.3 million people were deported to Auschwitz, the largest complex of Nazi concentration camps. More than four out of five of those people—at least 1.1 million people—were murdered there.

On January 27, 1945, Soviet forces liberated the final prisoners from these camps—7,000 people, most of whom were sick or dying. Those of us with a decent public education are familiar with at least a few names of Nazi extermination facilities—Auschwitz, Dachau, Bergen-Belsen—but these are merely a few of the thousands (yes, thousands) of concentration camps, sub camps, and ghettos spread across Europe where Jews and other targets of Hitler's regime were persecuted, tortured, and killed by the millions.

Keep ReadingShow less
Health

What I realized about feminism after my male friend was disgusted by tampons at a party.

"After all these years, my friend has probably forgotten, but I never have."

Photo by Josefin on Unsplash

It’s okay men. You don’t have to be afraid.

This article originally appeared on 08.12.16


Years ago, a friend went to a party, and something bothered him enough to rant to me about it later.

And it bothered me that he was so incensed about it, but I couldn't put my finger on why. It seemed so petty for him to be upset, and even more so for me to be annoyed with him.

Recently, something reminded me of that scenario, and it made more sense. I'll explain.

Keep ReadingShow less