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This little town decided to go green. And they did it without the government.

'By working together, we eliminated that feeling of being an environmental pressure group. Instead we made it normal to talk about energy savings.'

Welcome to Ashton Hayes — the small English town that's casually leading the way toward carbon neutrality.

Photo via Garry Charnock. Used with permission.

"Carbon neutrality" is a fancy way of saying that Ashton Hayes is working toward reducing its carbon footprint until it produces as much energy as it uses.  


Upon first glance, Ashton Hayes may seem like any other countryside town, but when you take a closer look, you start to notice solar panels on roofs, clothes drying outside on clotheslines, and houses with glazed windows designed to improve insulation.

It might not sound like much, but these community efforts have effectively reduced the town's greenhouse emissions by approximately 40% in just 10 years.

The idea to make carbon neutrality a community-wide mission was planted by Ashton Hayes resident Garry Charnock, a former journalist and hydrologist.

He was attending a lecture at the Hay Festival of Literature & Arts, which called for the audience to think about what they could do to help curb climate change. While he said he was skeptical about a single individual being able to make any sort of significant impact, he wondered if his town as a whole could.

Photo via Ashton Hayes Going Carbon Neutral Project, used with permission.

Charnock asked the town's parish council if they would support a community-wide carbon neutrality pledge. On Jan. 26, 2006, in the presence of 60% of the town's adults (and a large percentage of the children as well), the idea was publicly proposed and accepted.

Ashton Hayes Going Carbon Neutral Project Launch in January, 2006. Photo courtesy of Garry Charnock.

Just like that, the people of Ashton Hayes took one significant step toward a greener future.

Members of the community started implementing small changes in their daily lives to promote carbon neutrality, and slowly but surely, their greenhouse emissions have shrunk.

They saved energy by turning things powered by electricity off as much as possible, switching to LED bulbs, relying on heat and air conditioning sparingly, walking more, and using public transport.

According to Charnock, they cut their emissions by 20% in the first year by doing so.

When neighbors started sharing what solutions were working for them, the ideas grew in size and scope. Soon, solar panels began to pop up all over town.

Photo via Garry Charnock, used with permission.

Community members, like Kate Harrison, are seeing their energy bills plummet, but even more exciting is how this collaboration has unified the town under one common goal. "What I really enjoyed was getting together with other people and talking about what we did," Harrison says in a video on Ashton Hayes' carbon neutrality project.

Community cohesion has increased significantly since the carbon neutrality mission was adopted. One reason for this, Charnock suggests, is that the carbon neutrality mission was created by and for the people in the town, without the influence or direction of politicians (who are only allowed to listen at meetings if they attend).

Photo via Garry Charnock, used with permission.

There were never any community-wide mandates to contribute to the cause — just neighbors inspiring each other to make an effort here and there.

"We also felt that by working together, we eliminated that feeling of being an environmental pressure group. Instead we made it normal to talk about energy savings," Charnock wrote in an email.

The children of Ashton Hayes are also incredibly involved in the town's work to reduce its carbon footprint.

Photo via Ashton Hayes Going Carbon Neutral Project, used with permission.

"The primary school has been a catalyst for the project," Charnock wrote. "All our major meetings are held there and the kids always do a project that they demonstrate to the public."

Aside from harboring an active eco-team, the school's roof is made entirely of community-funded PV panels (photovoltaic solar panels), which in turn have helped the building become carbon negative between the months of May and September.

Involving the children in the project gives the next generation a firsthand look at just how simple it can be to reduce one's carbon footprint and have a real impact on the community overall.

With Ashton Hayes' efforts proving so effective, other towns have gotten in touch to ask for advice on how to start similar initiatives. Ashton Hayes is only too happy to help.

People from Ashton Hayes have given talks to over 150 communities in the United Kingdom alone on their work to lower emissions and they've made award-winning videos that've reached many more.  

Photo via Ashton Hayes Going Carbon Neutral Project, used with permission.

According to the detailed diary on the Ashton Hayes town website that chronicles their progress, they've been contacted by towns all over the world that are looking for ways to lower their own carbon footprint. Little by little, the Ashton Hayes carbon neutrality movement is picking up steam.

With the onslaught of alarmist news about how harmful climate change is becoming and all the things we've done wrong up to this point, the mission to try to turn things around for the planet can often feel hopeless. When you look at a town like Ashton Hayes and see all that its members have accomplished in just 10 years, however, it's clear that hopelessness is far from true.

Sure, Ashton Hayes is just one small town, but imagine if every small town the world over followed in its footsteps. Sometimes all it takes is one simple, well-implemented idea to start a powerful trend that could change everything.

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Three women, three MS journeys: How multiple sclerosis looks different for everyone

Gina, Nathalie and Helga share their reactions to being diagnosed with MS and how they stay informed and positive in the face of ever-changing symptoms.

Courtesy of Sanofi

Helga, Nathalie and Gina all have MS, and their experiences show how differently the disease can manifest.

True

It’s been 155 years since neurologist Jean-Martin Charcot gave the first lecture on a mysterious progressive illness he called “multiple sclerosis.” Since then, we’ve learned a lot. We know MS causes the immune system to attack healthy tissue, including damaging the brain and spinal cord. Resulting symptoms can be debilitating and include fatigue, blurred vision, memory problems and weakness. Huge advancements in our understanding of MS and its underlying causes, as well as treatment advances, have been made in the past few decades, but MS remains a complex and unpredictable reality for the 2.8 million+ people diagnosed around the world.

Ironically, the only real constant for people living with MS is change. There’s no set pattern or standard progression of the disease, so each person’s experience is unique. Some people with MS have mild symptoms that worsen slowly but sometimes improve, while others can have severe symptoms that drastically alter their daily lives.

All people with MS share some things in common, however, such as the need to stay informed on the ever-evolving research, find various lines of support and try to remain hopeful as they continue living with the disease.

To better understand what navigating life with MS really looks like, three women shared their MS stories with us. Their journeys demonstrate how MS can look different for different people and interestingly, how the language used to talk about the disease can greatly impact how people understand their realities.

woman with horse, woman riding horseGina loves riding her horse, Benita.Courtesy of Sanofi

Gina—Hamburg, Germany (diagnosed with relapsing multiple sclerosis in 2017)

When her youngest son was 4 months old, Gina started having problems with her eye. She’d soon learn she was experiencing optic neuritis—her first symptom of MS.

“Immediately after the diagnosis, I looked up facts on MS because I didn’t know anything about it,” Gina says. “And as soon as I knew what could really happen with this disease, I actually got scared.”

As her family’s primary income provider, she worried about how MS would impact her ability to work as a writer and editor. Her family was afraid she was going to end up in a wheelchair. However, for now, Gina’s MS is managed well enough that she still works full-time and is able to be active.

“When I tell somebody that I have MS, they often don't believe me the first time because I don't fulfill any stereotypes,” she says.

Overwhelmed by negative perspectives on living with MS, Gina sought support in the online MS community, which she found to be much more positive.

“I think it’s important to use as many positive words as you can when talking about MS.” It’s important to be realistic while also conveying hope, she says. “MS is an insidious disease that can cause many bad symptoms…that can be frightening, and you can't gloss over it, either.”

To give back to the online community that helped her so much, Gina started a blog to share her story and help others trying to learn about their diagnosis.

Though she deals with fatigue and cognitive dysfunction sometimes, Gina stays active swimming, biking, riding horses and playing with her sons, who are now 11 and 6.

Cognitive dysfunction is common in MS, with over half of people affected. It can impact memory, attention, planning, and word-finding. As with many aspects of MS, some people experience mild changes, while others face more challenges.

Gina says that while there’s still a lot of education about MS needed, she feels positive about the future of MS because there’s so much research being done.

woman in wheelchair holding medal, woman rowingNathalie is an award-winning rower with multiple international titles.Courtesy of Sanofi

Nathalie — Pennes Mirabeau, France (diagnosed with relapsing-remitting multiple sclerosis in 2002)

Nathalie was a teenager and a competitive athlete when she noticed her first symptoms of MS, but it would take four years of “limbo” before she was diagnosed.

“Ultimately, the diagnosis was more of a relief, than a shock,” she says. “Because when you have signs and you don’t know why, it’s worse than knowing, in the end, what you have.”

However, learning more about the disease—and the realities of disease progression—scared her.

“That glimpse of the future was direct and traumatic,” she says. Her neurologist explained that the disease evolves differently for everyone, and her situation might end up being serious or very mild. So, she decided to stop comparing herself to others with MS.

She said to herself, “We’ll see what happens, and you’ll manage it bit by bit.”

By 2005, Nathalie’s MS had progressed to the point of needing a wheelchair. However, that has not dampened her competitive spirit.

Nathalie began her international rowing career in 2009 and has won multiple world titles, including two Paralympic medals—silver in London and bronze in Tokyo. Now, at 42, she still trains 11 times a week. Fatigue can be a problem, and sometimes hard workouts leave her with muscle stiffness and shaking, but she credits her ongoing sports career for helping her feel in tune with her body’s signals.

“Over the years, I’ve learned to listen to my body, letting my body guide when I need to stop and take breaks,” she says.

Nathalie explains that she used to only look backwards because of the initial shock of her diagnosis. In time, she stopped thinking about what she couldn’t do anymore and focused on her future. She now lives in the following mindset: “Even when doors close, don’t miss out on those that open.” Instead of focusing on what she can’t do, she focuses on the opportunities she still has. Right now, this includes her training for the 2024 Paralympic Games in Paris, where she will compete for another rowing medal.

“I only go forward,” she says. “Well, I try, anyway…It’s easy to say, it’s not always easy to do. But that’s what I try to do.”

woman exiting water after swimming, woman with great daneHelga's Great Dane has become a helpful and beloved companion.Courtesy of Sanofi

Helga—Johannesburg, South Africa (diagnosed with relapsing multiple sclerosis in 2010)

When Helga first started having balance issues and numbness in her feet, she chalked it up to her training as a runner. But when the numbness moved to her face, she knew something was wrong. She never guessed it was MS.

“When I was diagnosed, I felt completely overwhelmed and clueless,” Helga says. “I felt that I had nowhere near enough information. I did not know anything about the disease…I had no idea that it was going to be a process of continually monitoring and adjusting your lifestyle.”

In the beginning, Helga’s symptoms developed slowly, and she didn’t appear ill to others. She was even able to run for a few years after her diagnosis, but she couldn’t do marathons anymore, and she began to fall frequently due to balance issues and right-foot dragging. Then her cognition issues became more problematic, especially in her job as a trainer in a printing company.

“My executive function, decision-making and short-term memory were affected to the point that I was eventually medically unfit for work,” she says. She stopped working in 2017.

However, she didn’t stop living life. Even though she could no longer run, she continued to swim competitively. She got a Great Dane puppy and trained him as a service dog to help her walk. She also serves as vice chair of the patient support organization Multiple Sclerosis South Africa, and she advises others who have been diagnosed to join a patient advocacy group as soon as possible to get reliable information and meet others with MS.

Helga says she is “hopeful” about the future of MS. “I must say that I am so grateful that we have all the new medications available, because my life would not be the same if it wasn't for that,” she adds.

Part of how she manages her MS is by looking at the positives.

“If I could tell the world one thing about MS, it would be that MS is an incurable disease of the nervous system, but it's also the greatest teacher of valuing your health, family, friends, and managing change in your life,” she says. “My life is diversified in a way that I never, ever thought it would, and MS has been honestly the greatest teacher.”

Each MS journey is unique – with each person impacted experiencing different struggles, successes, and feelings as they manage this unpredictable disease. But the common thread is clear – there is a critical need for information, support, and hope. We are proud to participate in World MS Day and share these incredible stories of living life while living with MS. To learn more about MS, go to https://www.sanofi.com/why-words-really-matter-when-it-comes-to-multiple-sclerosis.

MAT-GLB-2301642-v1.0-05/2023

This article was sponsored by Sanofi. Participants were compensated when applicable.

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