The fantastic reason people are gushing over Daniel Kaluuya's makeup at the Oscars.

Daniel Kaluuya looked pretty dapper at the Oscars, huh?

Photo by Christopher Polk/Getty Images.

The star, up for Best Lead Actor for his role in Jordan Peele's "Get Out," was dressed to impress. And he certainly succeeded.


Like most other red carpet walkers, Kaluuya was wearing makeup (yes, men at award shows often do)  so he could  shine bright like a diamond — or rather, avoid doing so under the cameras' bright lights.

Photo by Christopher Polk/Getty Images.

And who better to help him achieve that perfect glow than Rihanna?

Photo by Dimitrios Kambouris/Getty Images for Fenty Pumpa By Rihanna.

The day after the Oscars, Rihanna's blockbuster beauty line, Fenty Beauty, tweeted that the Oscar nominee used its products to prep for the big night.

"Oscars ready with Daniel Kaluuya," the brand wrote, specifying which foundation the actor used and the artist behind his look, Amber Amos.

Fans were loving it.

Kaluuya's red carpet look highlighted another big win for the brand — and inclusivity in the beauty industry.

Fenty offers items like lipsticks, primers, and foundations in a wide variety of tones for people of every shade — a feature worth celebrating in an industry that often overlooks customers with darker skin.

Photo by Bryan Bedder/Getty Images for Fenty Puma By Rihanna.

It turns out inclusivity makes for good business, too. Rihanna's company skyrocketed to overnight success after it launched last September and is projected to surpass other prominent brands in revenue in its first year in the marketplace.

"Fenty Beauty was created for everyone; for women of all shades, personalities, attitudes, cultures, and races," Rihanna said of her line. "I wanted everyone to feel included. That’s the real reason I made this line."

Let's face it: Kaluuya could slay any red carpet. But he's even more radiant boosting a brand that makes everyone feel like a star.

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