The fantastic reason people are gushing over Daniel Kaluuya's makeup at the Oscars.

Daniel Kaluuya looked pretty dapper at the Oscars, huh?

Photo by Christopher Polk/Getty Images.

The star, up for Best Lead Actor for his role in Jordan Peele's "Get Out," was dressed to impress. And he certainly succeeded.


Like most other red carpet walkers, Kaluuya was wearing makeup (yes, men at award shows often do)  so he could  shine bright like a diamond — or rather, avoid doing so under the cameras' bright lights.

Photo by Christopher Polk/Getty Images.

And who better to help him achieve that perfect glow than Rihanna?

Photo by Dimitrios Kambouris/Getty Images for Fenty Pumpa By Rihanna.

The day after the Oscars, Rihanna's blockbuster beauty line, Fenty Beauty, tweeted that the Oscar nominee used its products to prep for the big night.

"Oscars ready with Daniel Kaluuya," the brand wrote, specifying which foundation the actor used and the artist behind his look, Amber Amos.

Fans were loving it.

Kaluuya's red carpet look highlighted another big win for the brand — and inclusivity in the beauty industry.

Fenty offers items like lipsticks, primers, and foundations in a wide variety of tones for people of every shade — a feature worth celebrating in an industry that often overlooks customers with darker skin.

Photo by Bryan Bedder/Getty Images for Fenty Puma By Rihanna.

It turns out inclusivity makes for good business, too. Rihanna's company skyrocketed to overnight success after it launched last September and is projected to surpass other prominent brands in revenue in its first year in the marketplace.

"Fenty Beauty was created for everyone; for women of all shades, personalities, attitudes, cultures, and races," Rihanna said of her line. "I wanted everyone to feel included. That’s the real reason I made this line."

Let's face it: Kaluuya could slay any red carpet. But he's even more radiant boosting a brand that makes everyone feel like a star.

Most Shared
BXGD / Flickr and Cody Bondarchuk / Twitter

Sometimes the smallest gesture can turn your entire day around. You find a $5 bill in the pockets of your jeans. There's no traffic on the way home from work. Or by some divine intervention, you get 11 chicken McNuggets in your 10-piece box.

Of course, if you've ever had such a blessing, you know your first thought is, "Must be some sort of mistake."

But do you return the extra McNugget? Nope. You don't even feel an ounce of guilt for it. You dunk it in barbecue sauce and relish it like a gift from the gods.

A former McDonald's employee in Edmonton, Canada let the world know that sometimes an extra McNugget is not a mistake and he's become a viral hero.

Keep Reading Show less
popular
terimakasih0/Pixabay

When Iowa Valley Junior-Senior High School principal Janet Behrens observed her students in the cafeteria, she was dismayed to see that they spent more time looking down at their phones than they did looking at and interacting with each other. So last year, she implemented a new policy that's having a big impact.

Keep Reading Show less
popular
Facebook / Cierra Brittany Forney

Children in middle school can be super shallow when it comes to fashion. To be part of the in-crowd, you have to wear the right shoes and brand-name clothing, and listen to the right music.

The sad thing is that kids that age can be so creative, but they're forced into conformity by their peers.

Some people never escape this developmental phase and spend their entire lives wasting their money on material goods and judging those who do not or can not.

Keep Reading Show less
popular

They say that kids say the darnedest things, and seriously, they do. Anyone who has spent any significant amount of time with young children knows that sometimes the things they say can blow your mind.

Since teachers spend more time around little kids than anyone else, they are particularly privy to their profound and hilarious thoughts. That's why NYC kindergarten teacher Alyssa Cowit started collecting kid quotes from teachers around the country and sharing them on her Instagram account, Live from Snack Time, as well as her websiteand other social media channels.

Keep Reading Show less
popular