The fantastic reason people are gushing over Daniel Kaluuya's makeup at the Oscars.

Daniel Kaluuya looked pretty dapper at the Oscars, huh?

Photo by Christopher Polk/Getty Images.

The star, up for Best Lead Actor for his role in Jordan Peele's "Get Out," was dressed to impress. And he certainly succeeded.


Like most other red carpet walkers, Kaluuya was wearing makeup (yes, men at award shows often do)  so he could  shine bright like a diamond — or rather, avoid doing so under the cameras' bright lights.

Photo by Christopher Polk/Getty Images.

And who better to help him achieve that perfect glow than Rihanna?

Photo by Dimitrios Kambouris/Getty Images for Fenty Pumpa By Rihanna.

The day after the Oscars, Rihanna's blockbuster beauty line, Fenty Beauty, tweeted that the Oscar nominee used its products to prep for the big night.

"Oscars ready with Daniel Kaluuya," the brand wrote, specifying which foundation the actor used and the artist behind his look, Amber Amos.

Fans were loving it.

Kaluuya's red carpet look highlighted another big win for the brand — and inclusivity in the beauty industry.

Fenty offers items like lipsticks, primers, and foundations in a wide variety of tones for people of every shade — a feature worth celebrating in an industry that often overlooks customers with darker skin.

Photo by Bryan Bedder/Getty Images for Fenty Puma By Rihanna.

It turns out inclusivity makes for good business, too. Rihanna's company skyrocketed to overnight success after it launched last September and is projected to surpass other prominent brands in revenue in its first year in the marketplace.

"Fenty Beauty was created for everyone; for women of all shades, personalities, attitudes, cultures, and races," Rihanna said of her line. "I wanted everyone to feel included. That’s the real reason I made this line."

Let's face it: Kaluuya could slay any red carpet. But he's even more radiant boosting a brand that makes everyone feel like a star.

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When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."

Vanna White appeared on "The Price Is Right" in 1980.

Vanna White has been a household name in the United States for decades, which is kind of hilarious when you consider how she gained her fame and fortune. Since 1982, the former model and actress has made millions walking back and forth turning letters (and later simply touching them—yay technology) on the game show "Wheel of Fortune."

That's it. Walking back and forth in a pretty evening gown, flipping letters and clapping for contestants. More on that job in a minute…

As a member of Gen X, television game shows like "Wheel of Fortune" and "The Price is Right" send me straight back to my childhood. Watching this clip from 1980 of Vanna White competing on "The Price is Right" two years before she started turning letters on "Wheel of Fortune" is like stepping into a time machine. Bob Barker's voice, the theme music, the sound effects—I swear I'm home from school sick, lying on the ugly flowered couch with my mom checking my forehead and bringing me Tang.

This video has it all: the early '80s hairstyles, a fresh-faced Vanna White and Bob Barker's casual sexism that would never in a million years fly today.

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