People are loving how these soccer fans trolled Russia using their countries' jerseys.

Russia has an abhorrent track record on LGBTQ rights.

While the country technically decriminalized homosexuality after the fall of the Soviet Union, Russia took a sharp turn right when President Vladimir Putin's 2013 legislation cracking down on "nontraditional" relationships went into effect. The intentionally vague law bans public demonstrations that aim to expand LGBTQ rights and it prohibits the distribution of LGBTQ-themed material to minors.

In other words, you won't see too many rainbow flags flying around Moscow.


An LGBTQ rights activist gets arrested by Russian police in 2013. Photo by Andrey Smirnov/AFP/Getty Images.

But Russia was in the midst of hosting the World Cup. And fans from across the globe flocked there to watch the matches — and some sent a striking political message while they were at it.

Six activists from six different countries trolled Russia with a clever display of rainbow colors.

Wearing the soccer jerseys of their native countries, activists from Spain, Holland, Brazil, Mexico, Argentina, and Colombia strolled around Russia discreetly flaunting LGBTQ pride and snapping pics along the way.

The Spanish activist (red), the Dutch activist (orange), the Brazilian activist (yellow), the Mexican activist (green), the Argentinian activist (blue), and the Colombian activist (purple). All photos by Javer Ties, courtesy of The Hidden Flag.

The project, dubbed The Hidden Flag, was launched by a Spanish organization called La Federación Estatal de Lesbianas, Gais, Transexuales, y Bisexuales (FELGTB).

The federation devised the The Hidden Flag project with help from creative agency LOLA MullenLowe and production company Primo Content.

FELGTB, whose name translates to the State Federation of Lesbians, Gays, Transexuals, and Bisexuals), claims to be Spain's largest LGBTQ rights organization. So it was only natural that it wanted to send a bold message to Russia and the rest of the world by "infiltrating the rainbow flag and defying the current [Russian] law."

Using the hashtag #TheHiddenFlag, people from around the world cheered on the demonstration.

One particularly viral tweet sharing pics of the effort amassed an incredible 270,000 likes, as of this writing.

The motivation behind the colorful photos, however, paints a dark reality.

Citing a study from the Center for Independent Social Research, FELGTB noted that hate crimes targeting the LGBTQ community have doubled since Russia's 2013 anti-gay law went into effect. What's more, Russia has allowed Chechnya — a semi-independent state within its jurisdiction — to enforce a "gay purge" targeting queer men with imprisonment, torture, and even death.

"Becoming visible is a huge risk in Russia," FELGTB President Uge Sangil said in a statement.

"But doing it in front of thousands of fans and reporters during the World Cup and with this smart and original protest is what really motivated us."

"The Hidden Flag gives visibility to ALL of the brave people who face discrimination, silencing, and fear on a daily basis in Russia and other parts of the world were LBGTI people are persecuted, humiliated or marginalized," Sangil continued.

Until every LGBTQ person is treated with respect and dignity — no matter where they happen to live — we have work to do.

Learn more about The Hidden Flag and the activists who brought it to life.

True
Frito-Lay

Did you know one in five families are unable to provide everyday essentials and food for their children? This summer was also the hungriest on record with one in four children not knowing where their next meal will come from – an increase from one in seven children prior to the pandemic. The effects of COVID-19 continue to be felt around the country and many people struggle to secure basic needs. Unemployment is at an all-time high and an alarming number of families face food insecurity, not only from the increased financial burdens but also because many students and families rely on schools for school meal programs and other daily essentials.

This school year is unlike any other. Frito-Lay knew the critical need to ensure children have enough food and resources to succeed. The company quickly pivoted to expand its partnership with Feed the Children, a leading nonprofit focused on alleviating childhood hunger, to create the "Building the Future Together" program to provide shelf-stable food to supplement more than a quarter-million meals and distribute 500,000 pantry staples, school supplies, snacks, books, hand sanitizer, and personal care items to schools in underserved communities.

Keep Reading Show less

Sir David Attenborough has one of the most recognized and beloved voices in the world. The British broadcaster and nature historian has spent most of his 94 years on Earth educating humanity about the wonders of the natural world, inspiring multiple generations to care about the planet we all call home.

And now, Attenborough has made a new name for himself. Not only has he joined the cool kids on Instagram, he's broken the record for reaching a million followers in the shortest period. It only took four hours and 44 minutes, which is less time than it took Jennifer Aniston, who held the title before him at 5 hours and 16 minutes.

A day later, Attenborough is sitting at a whopping 3.4 million followers. And he only has two Instagram posts so far, both of them videos. But just watch his first one and you'll see why he's attracted so many fans.

Keep Reading Show less
True

$200 billion of COVID-19 recovery funding is being used to bail out fossil fuel companies. These mayors are combatting this and instead investing in green jobs and a just recovery.

Learn more on how cities are taking action: c40.org/divest-invest


There are very few people who have had quite as memorable a life as Arnold Schwarzenegger. His adult life has played out in four acts, with each one arguably more consequential than the last.

And now Schwarzenegger wants to play a role in helping America, his adopted home, ensure that our 2020 election is safe, secure and available to everyone willing and able to vote.

Shortly after immigrating to America, Schwarzenegger rose up to become the most famous bodybuilder in history, turning what was largely a sideshow attraction into a legitimate sport. He then pivoted to an acting career, becoming Hollywood's highest paid star in a run that spanned three decades.


Keep Reading Show less

One night in 2018, Sheila and Steve Albers took their two youngest sons out to dinner. Their 17-year-old son, John, was in a crabby mood—not an uncommon occurrence for the teen who struggled with mental health issues—so he stayed home.

A half hour later, Sheila's started getting text messages that John wasn't safe. He had posted messages with suicidal ideations on social media and his friends had called the police to check on him. The Albers immediately raced home.

When they got there, they were met with a surreal scene. Their minivan was in the neighbor's yard across the street. John had been shot in the driver's seat six times by a police officer who had arrived to check on him. The officer had fired two shots as the teen slowly backed the van out of the garage, then 11 more after the van spun around backward. But all the officers told the Albers was that John had "passed" and had been shot. They wouldn't find out until the next day who had shot and killed him.

Keep Reading Show less