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People are creatively using sites like Etsy and Airbnb to get money directly to Ukrainians

People are creatively using sites like Etsy and Airbnb to get money directly to Ukrainians
Photo by Artem Zhukov on Unsplash; screenshot via @renebelew/Instagram

People are using person-to-person purchases to get money to Ukrainians in the war.

As we watch the war in Ukraine from half a world away, many Americans wonder what they can do to help the Ukrainian people.

There are standard NGOs and nonprofits, such as the Red Cross, Amnesty International and the International Rescue Committee, that are organizing aid to refugees inside and outside the country, of course. But not everyone feels good about putting their donation money into a big, pooled pot. Some people want to know exactly where their money is going and who it is helping.

And some people are figuring out creative ways to do that via person-to-person "gig economy" platforms like Etsy and Airbnb.


Here's how they're doing it:

For one, people are booking Airbnb stays in Ukraine for the coming days, which they obviously won't be using, and telling the hosts to keep the money. When you book an Airbnb you can read the profiles and reviews of the hosts to get a sense of who they are, if they have children, etc. Some people rent out private rooms in their own homes, while others own property that they rent out, but it's easy to see who you are renting from. When you book, you are also directly connected to the host so you can message each other.

The responses from people who have done this are both heartbreaking and beautiful.

@renebelew/Instagram

The Quentin Quarantino Instagram account, which has been used for huge crowdfunding efforts, shared the idea and the responses some followers have gotten from Ukrainians when they've done this. It also shared some tips, such as booking dates that are coming up soon since payments only go through to the host once the booking date arrives.

You can click the right arrow to scroll through all of the the screenshots, but here are a few of them:

Screenshot via quentin.quarantino/Instagram

Worth noting that Airbnb has waived the fees for hosts in Ukraine and its nonprofit arm, Airbnb.org, is coordinating stays for 100,000 Ukrainian refugees.

In addition to Airbnb, people are also using Etsy to give to Ukrainian people directly by buying from Ukrainian sellers. Some people have pointed out that sellers who sell digital files—educational or decorative printables, sewing or knitting patterns, and so on—can benefit from getting sales without having any confusion over whether someone wants something shipped.

Here's how you do it:

1. Go to Esty.com and type “digital files” in the search box

2. Click "All Filters" and scroll down to "Country"

3. Under "Custom," type "Ukraine"

You can use the country filter for any item sold on Etsy, but you do have to put something into the search bar before the filter option shows up. If you place an order for a physical item, just let the seller know upfront that you aren't expecting them to ship anything, you just want to send them some financial and moral support.

This is a good opportunity to personalize your giving in more ways than just a personal message. If you have a crocheting hobby, for instance, you could search "crochet" and then filter for Ukraine to support a fellow crocheter. It might sound silly, but those simple human connections are meaningful, especially when people are facing down inhumanity.

The situation in Ukraine is dire, and while it's important to support large-scale aid programs that have experience with getting people the assistance they need in a crisis, there's more than one way to help. Sometimes putting cash directly into the pockets of people who have just lost their livelihoods to war, who might need funds to get out of the country or to get supplies that help them stay safe can make a significant difference.

The beauty of sites like Airbnb and Etsy is that they allow us to connect with and help people on the ground directly, in a way that reminds all of us of the humanity at the heart of it all.


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From political science to joining the fight against cancer: How one woman found her passion

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Krystal Brady utilizes her project management skills to help advance cancer research and advocacy.

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Cancer impacts nearly everyone’s life in one way or another, and thankfully, we’re learning more about treatment and prevention every day. Individuals and organizations dedicated to fighting cancer and promising research from scientists are often front and center, but we don’t always see the people working behind the scenes to make the fight possible.

People like Krystal Brady.

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Brady’s journey to oncology began with a seasonal job at a small publishing company, which helped pay for college and awakened her love for managing projects. Now, 15 years later, she’s serving as director of digital experience and strategy at the American Society of Clinical Oncology (ASCO), which she describes as “the perfect place to pair my love of project management and desire to make positive change in the world.”

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The digital transformation project also includes preparing for the use of emerging technologies such as generative AI to help them in their research and practices.

“Most importantly, it lays the groundwork for us to make a meaningful impact at the point of care, giving the oncologist and patient the absolute latest recommendations or guidelines for care for that specific patient or case, allowing the doctor to spend more time with their patients and less time on paperwork,” Brady says.

In today’s fast-changing, quickly advancing world, project management is perhaps more valuable than ever. After discovering her love for it, Brady earned her Project Management Professional (PMP)® certification through Project Management Institute (PMI)—the premier professional organization for project managers with chapters all over the world—which she says gave her an edge over other candidates when she applied for her job at ASCO.

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PMI’s growing community – including more than 300 chapters globally – serves as a place for project managers and individuals who use project management skills to learn and grow through events, online resources, and certification programs.

While people often think of project management in the context of corporate careers, all industries and organizations need project managers, making it a great career for those who want to elevate our world through non-profits or other service-oriented fields.

“Project management makes a difference by focusing on efficiency and outcomes, making us all a little better at what we do,” says Brady. “In almost every industry, understanding how to do our work more effectively and efficiently means more value to our customers, and the world at large, at an increased pace.”

Project management is also a stable career path in high demand as shown by PMI research, which found that the global economy will need 25 million more project managers by 2030 and that the median salary for project managers in the US has grown to $120K.

If you’d like to learn more about careers in project management, PMI has resources to help you get started or prove your proficiency, including its entry-level Certified Associate in Project Management (CAPM) certification program. For those interested in pursuing a project management career to make a difference, it could be your first step.

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