+

Thanks to new advertising rules, you won't be seeing the clueless dad tropes on British TV.

You know the type. Mom's on a trip/taking a rest day/somehow escaped from the Stepford wives and left Dad (gasp!) to take care of the chores. He bumbles around the house, burning dinner, and acting as if the laundry machine were impossible alien technology.

[rebelmouse-image 19473989 dam="1" original_size="750x500" caption="So let me get this straight, you put this "clo-thing" in the "ham-per?" Photo from iStock." expand=1]So let me get this straight, you put this "clo-thing" in the "ham-per?" Photo from iStock.


Well, there'll be no more of that nonsense. New regulations proposed by the U.K.'s Advertising Standards Agency will nix dated gender stereotypes in television commercials. Advertisers will face tougher guidelines around images of diaper-phobic dads or glorified-maid moms.

The agency won't ban all stereotypes — they point out it'd be "inappropriate and unrealistic" to try to wipe out traditionally gendered imagery — but they do want to change some of the cringeworthy gendered stereotypes we're used to seeing in ads.

Basically, if a mop company wants to have a dad in their commercial, he's going to have to act as if he's actually seen a mop before.

These new rules came after a review following a controversial 2015 "beach body" advertisement and, if adopted, would go into effect next year, as the BBC reports.

A single ad, image, or story isn't itself a problem, but it can get overwhelming when every single paper towel, mop, or diaper company seems to fall back on the same old tropes.

Research hints that these kinds of stereotypes can actually affect people in real life. The agency hopes that guiding advertisers away from them might in turn have real world benefits.

The United Kingdom notably has stronger limitations on what can appear on TV compared with the United States.

But the best reason to wave goodbye to those old ads might be that they just don't match the real world anymore.

Men who change diapers or take their kids to the park aren't chipping in or babysitting. They're being dads. And the idea that Mom is destined to be the sole housekeeper is something better left in the 1950s — and on '50s television.

A breastfeeding mother's experience at Vienna's Schoenbrunn Zoo is touching people's hearts—but not without a fair amount of controversy.

Gemma Copeland shared her story on Facebook, which was then picked up by the Facebook page Boobie Babies. Photos show the mom breastfeeding her baby next to the window of the zoo's orangutan habitat, with a female orangutan sitting close to the glass, gazing at them.

"Today I got feeding support from the most unlikely of places, the most surreal moment of my life that had me in tears," Copeland wrote.

Keep ReadingShow less

RumorGuard by The News Literacy Project.

The 2016 election was a watershed moment when misinformation online became a serious problem and had enormous consequences. Even though social media sites have tried to slow the spread of misleading information, it doesn’t show any signs of letting up.

A NewsGuard report from 2020 found that engagement with unreliable sites between 2019 and 2020 doubled over that time period. But we don’t need studies to show that misinformation is a huge problem. The fact that COVID-19 misinformation was such a hindrance to stopping the virus and one-third of American voters believe that the 2020 election was stolen is proof enough.

What’s worse is that according to Pew Research, only 26% of American adults are able to distinguish between fact and opinion.

To help teach Americans how to discern real news from fake news, The News Literacy Project has created a new website called RumorGuard that debunks questionable news stories and teaches people how to become more news literate.

Keep ReadingShow less
Family

A mom describes her tween son's brain. It's a must-read for all parents.

"Sometimes I just feel really angry and I don’t know why."

This story originally appeared on 1.05.19


It started with a simple, sincere question from a mother of an 11-year-old boy.

An anonymous mother posted a question to Quora, a website where people can ask questions and other people can answer them. This mother wrote:

How do I tell my wonderful 11 year old son, (in a way that won't tear him down), that the way he has started talking to me (disrespectfully) makes me not want to be around him (I've already told him the bad attitude is unacceptable)?

It's a familiar scenario for those of us who have raised kids into the teen years. Our sweet, snuggly little kids turn into moody middle schoolers seemingly overnight, and sometimes we're left reeling trying to figure out how to handle their sensitive-yet-insensitive selves.


Keep ReadingShow less