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AMC just announced new movie ticket prices based on seat location and reviews are mixed

Would you pay more for prime seats?

amc ticket prices, amc, amc price change
AMC Theaters/Youtube, Variety/Twitter

AMC announced that it would be implementing a new three-tier ticketing system.

AMC Theaters, America’s largest movie theater chain, announced on Feb 6 that it will be adopting different ticket prices based on seat location.

Moviegoers will have three tiers to choose from based on sightline of the movie screen—Preferred Sightline, set in the middle at the highest price point, Value Sightline, set in the front of the auditorium at the lowest price, and Standard Sightline, which is basically everything else (including the back seats, which are perhaps the most commonly picked) set at the traditional cost of a ticket.

In other words…heartbreak will feel more expensive in a place like this…or less, depending on where you sit…


Amc Cinema GIFfrom Amc GIFs


The company’s announcement was met with both criticism and approval. While some feel the move follows a well-established business model, others have found it to be taking away a valued aspect of the moviegoing experience.

“Lord of the Rings” actor Elijah Wood took to social media to condemn the decision, saying that it would negatively affect those with lower incomes.

“The movie theater is and always has been a sacred democratic space for all,” Wood wrote. “This new initiative by AMC Theatres would essentially penalize people for lower income and reward for higher income.”

TV and film critic John Rocha was a bit more pointed in his statement, calling the new ticket pricing “classist.”

“Poor people, you sit in the poor section and you rich folks please move the velvet ropes around the middle section to find your seats,” he added.

Still, according to Eliot Hamlisch, EVP and CMO of AMC Theaters, the new approach “closely aligns to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies.” It's much like the model of paying more or less at a concert, sports game, or theaters showing plays, depending on where you sit.

“We know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing. Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience so that every trip to an AMC is a great one,” he wrote in a statement.

And yet, in the aftermath of COVID-19, it’s a risky move for an already shaky industry, some experts say. According to The Hollywood Reporter, box office numbers have made progress, but still pale in comparison to 2019, hitting $7.5 billion in 2021.

The outlet also shared that even certain Hollywood studio executives considered the pricing as potentially “too complicated” for customers. This is a precarious experiment as streaming services continue to be movie theaters' biggest competitor.

On the bright side: despite the divisive backlash that AMC’s price change caused, the great unifier in all this was the plethora of funny memes:

Excluding members of AMC’s A-List membership, who will still be able to choose any seat at no additional charge, customers might have already seen this change. The new pricing structure has already begun rolling out across the country and will be implemented at all locations by the end of 2023.

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Georgia school board refuses the resignation of outed superintendent. Community in full support.

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Georgia school board refuses the resignation of outed superintendent

It should go without saying that having your private business shared with people you didn't consent to hearing about it can be upsetting. But imagine having it shared publicly, with the entire town after you took on a prominent role. It would be devastating. Except what happened to Dawn Clements, interim superintendent of Ben Hill County Georgia, was even more upsetting. Someone publicly outed her as gay.

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Melanie Lynskey has perfect response after being told her body didn't fit her 'The Last Of Us' role

"I don’t need to be muscly. That’s what henchmen are for."

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"I don’t need to be muscly. That’s what henchmen are for."

In HBO’s “The Last of Us,” actress Melanie Lynskey plays Kathleen—a tough, formidable villain and ruthless leader of a rebel alliance, not to mention apocalypse survivor.

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For generations, students have read the extemporaneous speech Sojourner Truth gave at the Ohio Women’s Rights Convention in 1851, known widely as "Ain't I a Woman?" As a formerly enslaved Black woman speaking out against slavery and for women's rights, Truth made some powerful points in her speech—except the speech most of us read is almost nothing like the one she delivered.

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Man tracks down the family that saved his life by hiding him during the Holocaust 80 years ago

His dying wish was to thank them.

via MyHeritage

David Rossler returns to the place where he hid from the Nazis during World War II.

David Rossler, 84, and his mother were taken in by Georges Bourlet and his four young adult children in 1944 and allowed to hide in their home in Brussels in the waning months of World War II. Rossler and his mother were Jewish, and Belgium was occupied by Nazi Germany. If caught, they’d be taken to a concentration camp.

Rossler had already lost his uncle and grandfather after they were taken to Auschwitz concentration camp in Poland and he would lose his father, hiding elsewhere, to an illness.

Bourlet and his family were also in danger if they were caught hiding the mother and child from the Nazis. "People who protected Jews were simply risking their lives. You wouldn't end up in jail, but in Auschwitz—and Auschwitz, you didn't end up anywhere but in the crematoria," Rossler said in a video produced by MyHeritage.com.

After Allied forces liberated Belgium in 1945, Rossler, who was born Daniel Langa and later took the name of his stepfather, moved to Austria and lost touch with the Bourlets.

As Rossler entered his 80s and was in declining health, his final wish was to thank Bourlet’s family for the incredible bravery and humanity he showed him and his mother during the war.

For years, Lionel Rossler, David’s son, did everything he could to find the family, including putting ads in the paper and posting on social media. After one such post, he received a message from Marie Cappart, country manager for MyHeritage in Belgium, who wanted to help.

MyHeritage is an online genealogy platform with 90 million family trees. Rossler's story hit close to home with Cappart.

"My husband lost his grandfather during the war. He died at the concentration camp in Auschwitz-Birkenau," Cappart told Newsweek. "My own great-grandmother also died in the camp at Ravensbrück. She was British and was in Belgium as part of the resistance. Sadly she was caught by the Nazis and deported. She never came back."

“After browsing records and cross-referencing data, Cappart found an Anne-Marie Bourlet, born in Auderghem in 1929,” Lionel said, according to SWNS. “She discovered that Anne-Marie married someone with the surname Dedoncker and had five children—all of them possibly still alive.”

“After a bit more research, Cappart found Xavier, one of Georges Bourlet’s grandsons, and managed to contact him,” he continued.

Finally, after 75 years, David Rossler returned to the place where he hid in 1944 and 1945 and thanked Bourlet’s five grandchildren.

“It was an incredibly emotional day for us,” Lionel explained. “I was able to see, with my own eyes, the place where my father was kept safe from the Germans all those years ago.”

“If I had Mr. Bourlet in front of me, I would want to kiss him,” said David. “To say thank you with all my body, with all my life, I am alive, I have a family of which I am very, very, very proud. To tell him that my life is thanks to him.”

Bourlet didn’t know it then, but his bravery saved the lives of nine people.

“Because of his heroic action, Georges was able to save the lives of my father and grandmother,” Lionel said. “Nine people were saved thanks to what he did; my brother, myself and our children would not be here today if not for his courage and kindness.”

As a final “thank you” to Bourlet and his family, the Rosslers want him to be recognized as Righteous Among The Nations at Yad Vashem, the World Holocaust Remembrance Center. This honor is for non-Jews who risked everything during the Holocaust to save Jewish people.

The medal given to honorees has an inscription with the Hebrew saying: "Whosoever saves a single life, saves an entire universe.”

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