There’s a nationwide running joke that the food we get from fast-food places isn’t actually food. That doesn’t stop Americans from consuming it. But we do so assuming that this food, which can fossilize in the back of a minivan, is still edible. One man decided to see whether fast food contains enough nutrients to grow vegetables if it’s turned into soil.
Ted Nivison is not a scientist, and does not play one on television. For this experiment, though, he dons a metaphorical lab coat and gloves. After spending time growing his own vegetables, he wanted to see what would happen if he changed up the soil. But instead of adding something practical, like Miracle-Gro, he decided to get innovative.
Potting soil in buckets. Photo credit: Canva
Nivison set his sights on making his own soil from fast-food scraps. In a YouTube video, he’s seen placing a large box on his kitchen counter.
“This is a Lomi. This is a device that lets you turn food scraps into usable soil, or at least what the company calls ‘Lomi Earth,’” he explains. “Obviously, by food scraps, they mean things like vegetables and fruit, but this device can turn any food scraps into soil. So what would happen if I turned fast food into soil? Could I grow a plant from that?”
Surprisingly, the answer to his question was yes. The curious man went to the nearest McDonald’s and dumped two double cheeseburgers, two large fries, 20 chicken nuggets, and a pack of apple slices into the soil-making device. The small machine takes up to 20 hours to turn food into dirt, so Nivison ran some errands before returning to check on the progress.
Burgers, fries, and two drinks in a box. Photo credit: Canva
“I don’t know what I expected to happen here,” he says before it cuts to a clip of him returning home. “I’ve left the Lomi going and my entire apartment smells like McDonald’s.”
When the video cuts back to the present, Nivison reveals, “I had to open up the windows in my apartment just to filter out the air that I was smelling, and I gotta say, the resulting dirt is a little bit creepy.”
He opens the lid to reveal a bright, reddish-brown, dry, clumpy soil that he says smells like Cheetos. The amateur scientist also describes the soil as greasy. This doesn’t dissuade him, though he muses that a plant might taste the soil and say, “I guess I’m not going to live.”
Unfortunately, the McDonald’s haul didn’t produce enough soil to fill a pot, so he decided to mix things up by creating soil from Taco Bell and KFC, too.
Three tacos on a plate. Photo credit: Canva
The soil from Taco Bell looks closest to actual potting soil, which he attributes to the food having more vegetables. But the soil from KFC was so incredibly greasy that you could hear it as he moved it around.
To conduct the experiment, he set up a control group, a nod to his high school science education. Then he split the dirt into multiple clay pots with varying levels of traditional potting soil mixed in. One pot contained soil created solely from the fast-food concoction.
It turns out the more Lomi dirt used, the harder the soil became when it was watered. Nivison speculates that this is due to the grease content:
“With 100% Lomi dirt, it looks like the surface of Mars. And I don’t even think the guy in The Martian would’ve been able to grow potatoes from this. This is worse than Mars dirt. It is gross. When I watered it, none of the water would seep into the dirt. It just sat on top, turning into something like a swamp.”
After seeing the progress of the plant grown in 10% fast-food dirt, he decided to increase the amount, making sure not to exceed 50%. Seeds planted in 50% to 100% fast-food dirt molded, but so did the seeds planted in 15% Lomi dirt. Unexpectedly, the arugula planted in 20% fast-food dirt sprouted, though it eventually stopped growing.
If you thought the control plant grew the best, you’d be just as shocked as Nivison. The control plant never got beyond the small initial sprouts. It was the plant soaking up that 10% mixture of greasy fast food that outgrew them all. All that experimenting made for a fairly hungry scientist, so he made an arugula salad.
From Pakistan to Tanzania, the most effective education solutions are community-led. Here’s how local leaders, in partnership with Malala Fund and supported by Pura, are mobilizing entire communities.
When asked to describe what Tanzania smells like, Grace Isekore closes her eyes and breathes in deep. For a moment, she’s somewhere else entirely. Tanzania is a rich tapestry of sights and scents, from the smell of sea mist that permeates the coastline to the earthy cardamom and cloves she cooks with in her kitchen. But when Grace emerges from her reverie, her answer is unexpected.
“Tanzania smells like peace,” she says, her eyes still closed. “I see a beautiful country where we are free to move, free to speak. And there is peace within the community.”
For Grace, that sense of peace isn’t just something she smells; it’s something she works toward every day. As a project coordinator with Pastoral Women’s Council (PWC), a women-led organization that empowers pastoralist communities in northern Tanzania, she has seen firsthand how girls flourish when they have the opportunity to attend school. Like scent, education not only connects girls to their own culture, but also helps broaden their horizons, realizing new possibilities for themselves and others. That transformation reshapes entire communities and ripples outward, with the potential to change countries and transform the world for the better.
Different scents, different approaches, and communities driving change
Spices in Tanzania. Captured by James Roh for Pura
For Grace and others around the world, education is freedom, as well as a pathway to a stronger community. Rooted in that shared belief, Pura, a home fragrance company, was inspired to build on their four-year partnership with Malala Fund to create something truly unique: a fragrance collection that connects people through scent to communities in Tanzania, Nigeria, Pakistan, and Brazil, where barriers to girls’ education are among the highest.
Using ingredients from each region, the new Pura x Malala Fund Collection uses scent to transport people to these regions directly. “Future in Bloom,” for example, invokes Pakistan’s lush valleys through notes of jasmine, cedarwood, and mango; while Tanzania’s fragrance, “Heart on Fire,” evokes the spirit and joyfulness of the girls who live there through cardamom, lemon, and green tea.
The new Collection honors the work Malala Fund does every day, partnering with locally-led organizations in these four countries to ensure every girl can access and complete 12 years of education. Each scent celebrates the joy, tenacity, and courage of the women and girls driving change on the ground, while also augmenting Pura’s annual grant to Malala Fund by donating eight percent of net revenue from the Pura x Malala Fund Collection to Malala Fund directly.
Just as each country’s scent is unique, so too are their needs related to education. But with support from Malala Fund and Pura, local leaders are coming up with creative ways to mobilize entire communities (parents, teachers, elders, and the students themselves, in their pursuit of solutions, understanding that educating girls helps everyone thrive. Here’s how their efforts are creating real, durable impact in Tanzania and Pakistan, and creating a ripple effect that changes the world for the better.
Parent-teacher associations help Maasai girls and their communities in Tanzania problem-solve
A girl’s school in Tanzania. Captured by James Roh for Pura
Northern Tanzania, Grace’s home, is home to pastoralist communities like the Maasai, a nomadic people who have moved with the seasons to nurture the land and care for their livestock for centuries. The nomadic nature of this lifestyle creates significant and unique barriers to girls’ education. Longstanding gender roles have enabled Maasai to survive in the harsh environment and have placed great value on both women and men. Over time, as nomadic life has been threatened by the privatization of land and stationary education models have been implemented, the reality of pastoralist livelihood has shifted and introduced new complexities. Now, the sheer distance to schools is both a practical challenge and one that often comes with danger from the landscape, predators, and potential exposure to assault along the journey. Girls shoulder the responsibility of household chores and there is often cultural pressure around early marriage – both leading to boys’ education being prioritized over girls’.
“There are very, very good [pastoralist] cultural practices, which are passed from generation to generation,” says Janet Kimori, an English teacher at Lekule Girls Secondary School in Longido, Tanzania. But when cultural practices act as educational barriers, “you have to sit down and look for where you are going to assist. As a school, as an individual, the school administration—all of us will chip in and know how we are going to deal with this problem.”
PWC works to ensure girls are able to exercise their right to an education while also preserving pastoralist culture. One successful approach, the organization found, has been the formation of Parent Teacher Associations (PTAs), created with help from Malala Fund. In PTA meetings, students, parents, teachers, elders, and government officials meet, discuss educational barriers, and come up with community-led solutions that preserve and honor their culture while advancing educational outcomes.
PTA meeting in Tanzania. Captured by James Roh for Pura
One recent PTA meeting highlights how these community-led solutions are often the most effective. At Lekule Girls Secondary School, the lack of fresh water forces girls to walk long distances to collect water for the school’s kitchen during the school day, and these long journeys not only disrupt class time but can leave girls vulnerable to sexual assault in isolated areas. Through facilitated discussion, PTA members landed on a solution: installing a borehole to pipe in fresh water to the school. Reliable access to water creates a better learning environment for the girls, but it also benefits the community at large, as local governments are then more likely to invest in health clinics and other community resources nearby.
With a solution in place, the PTA was then able to discuss ideas and map out a course of action. The women would raise money for the cost of the borehole, while the men would recruit workers to dig the hole and lay the pipe. Together, they would ask government officials to match their investment.
The benefits of PTA meetings within the pastoralist communities are undeniable. “The girls are talking and addressing issues in a confident way, and parents feel they are part of the resource team to solve challenges happening at school,” Grace says. One unexpected benefit: The larger cultural impact these PTA meetings have created. Thanks to the success of PTAs within pastoralist communities, the models are now being endorsed on a national level, and schools across Tanzania are starting to use them to solve problems in their own communities. When a community creates opportunities for girls to learn, everyone benefits.
Safe spaces in rural Pakistan help students and their parents connect, then drive change
Safe space for girls meeting in Pakistan. Captured by Insiya Syed.
A continent away in Pakistan, the country’s northernmost region of Gilgit-Baltistan seems like a land untouched by time. The region’s looming mountains, snow-capped peaks, lush valleys and crystalline lakes draw nature lovers and landscape photographers from around the world, but living among this kind of breathtaking scenery has its drawbacks. Schools in the region are few and far between, and the area’s harsh climate often makes roads inaccessible for travel. Poverty and gender-based discrimination are additional obstacles, making school even further out of reach, and girls are affected disproportionately. Going up against these barriers requires a persistent, quiet strength that’s found in the women who live there and reflected in Pakistan’s signature scent.
Saheli Circles are how local leaders in Gilgit-Baltistan are bridging the gap between girls and education. An Urdu term for “female friend,” Saheli Circles are after-school safe spaces where girls explore subjects like art and climate change, while also developing skills that help them manage emotions, set goals, and build positive relationships. Girls study in groups, visit the library, play sports, and tackle filmmaking and photography projects, all designed to develop self confidence and teach the girls how to advocate for issues that matter to them. But the work doesn’t stop there.
“What we’re trying to achieve here will only be impactful if it trickles down to the home environment and the school environment,” says Marvi Sumro, founder and program director of Innovate, Educate, and Inspire Pakistan (IEI), the local organization that developed the Saheli Circles model and partnered with Malala Fund in 2021 to make it a reality. Ever since, Saheli Circles have grown to involve teachers, elders, and parents to encourage relationship building that’s essential for young girls and adolescents. “Our spaces can give mothers and daughters an opportunity to interact a little differently—do an art activity, or have a cup of tea together, or some good conversation,” Marvi says.
The relationship building is what makes the biggest positive impact throughout the community. Recently, one Saheli Circle was able to bring together parents, teachers, and administrators to advocate for better education at their local school, and together they convinced the department of education to hire a science teacher. Another Saheli Circle organized a fund where members of the community can contribute monthly to pay for uniforms, books, and other school expenses for the girls in their village, eliminating those small, hidden costs that are often a barrier to education for many. A third Saheli Circle was able to produce a short film about how gender-based household chores can take away valuable study time from girls, leaving them at a disadvantage. “The girls put the film together and showed it to the mothers, and the response from the mothers was just beautiful,” Marvi says.
Girls smiling in Pakistan. Captured by Insiya Syed.
The education and relationship building that the girls receive in Saheli Circles connects them to larger opportunities and economic freedom that are not possible in their hometown. “For girls in Gilgit-Baltistan, education is extremely important because of the fact that we’re so far away from where the economy is, where the opportunity is. Education becomes this bridge for us, for our girls, to access all the opportunity and economy that exists in [larger cities].”
From rural Tanzania to remote Pakistan, local organizations prove every day that prioritizing girls’ education benefits everyone. Communities that lift up girls are able to secure resources like clean water and well-staffed schools, as well as build stronger relationships.
These outcomes are only possible because of the women and girls who work tirelessly in these regions to overcome barriers and drive progress. The Pura x Malala Fund Collection is a way to honor them, celebrate their achievements, and unite people the world over around a shared belief that education is freedom. Like scent, that belief can build, travel, and has the possibility to transform the world.
Experience the Pura x Malala Fund Collection here, and connect with the stories of real girls leading change across the globe.
James Prigioni makes popular gardening videos on YouTube. In one, he wanted to see if he could grow a whole tomato plant by planting the seeds from a tomato on a McDonald’s burger. He picked up a Deluxe Quarter Pounder with cheese, pulled out a tomato slice, and removed two seeds. After rubbing the seeds on a paper towel to remove the protective coating, which can inhibit sprouting, they were ready to plant.
Trying out different seed-planting methods
But like any good scientist, Prigioni wanted to try a different method for testing McDonald’s tomato seeds. So he pulled a slice of tomato from a second Quarter Pounder and, instead of extracting the seeds, planted the entire slice.
With the help of a heat mat and a grow lamp, both sets of seedlings germinated and sprouted in soil-filled red Solo cups in about a week. After they were fully established, Prigioni separated the plants so they could thrive individually before being planted outside.
He planted one of the plants in the ground outside and another in a 5-gallon bucket. He then showed how he culled the lower leaves as they developed blight and used a tomato cage to support the plants as they produced fruit and grew heavier. He also added extra fertilized soil and mulch to the bucket plant.
After three months, the plants were producing abundant fruit. The bucket plant didn’t perform as well as the in-ground plant, which Prigioni said was due to insufficient watering during very hot days. The bucket plant also ripened faster, likely due to the stress it had been under. Still, it was an impressive harvest, especially for a plant that started on a McDonald’s burger.
The in-ground McDonald’s plant was even more incredible, with dozens of tomatoes dripping from it.
“I expected this tomato to grow,” Prigioni said, “but I did not expect this.”
The fruit from both plants tasted good and sweet, he said. By the fourth month, the in-ground plant was starting to struggle with its health, but not with its fruit production.
“The plant had so many tomatoes on it that it seemed like it was having a little difficulty ripening that much fruit at one time,” Prigioni said. “I mean, I have had some plants with a lot of tomatoes on them, but never in my life have I seen a single tomato plant with this much fruit on it. I was completely blown away.”
How the McDonald’s tomatoes compared
He said one of his favorite parts of the experiment was seeing what kind of tomatoes would grow from the seeds. He thought it might be a beefsteak variety, but it turned out to be a Roma type. However, he surmised that the McDonald’s tomato was likely a hybrid, based on its ripening characteristics.
Prigioni also shared how the McDonald’s tomato plants compared with his other tomato plants.
“In another area of the garden, I grew Roma tomatoes that I got from Lowe’s, and I planted them at the same time as the McDonald’s tomatoes,” he said. “The harvest from them wasn’t quite as large, but the fruit ripened way more evenly, and I was able to harvest a lot more fresh fruit right off the vine that was ripe.”
“Overall, I was shocked with the level of production,” he continued. “And this is probably my favorite experiment that I’ve ever done. I mean, to be able to take a cheeseburger, grab a tomato from it, then grow a tomato plant, and then harvest pounds and pounds of tomatoes from it is just such a unique and refreshing experience.”
Perhaps an unexpected result, but a great way to challenge our assumptions and demonstrate the power of nature, even in the context of fast food.
In the era of supermarkets and wholesale clubs, growing your own food isn’t a necessity for most Americans. But that doesn’t mean it’s not a good idea to try.
A household garden can be a great way to reduce your grocery bill and increase your intake of nutrient-dense foods. It can also be a good source of exercise and a hobby that gets you outside in the sunshine and fresh air more often. However, not everyone has a yard where they can grow a garden or much outdoor space at all where they live. You can plant things in containers, but that requires some upfront investment in planters.
Potted plants and herbs can thrive in a container garden. Photo credit: Canva
Or does it? Gardener James Prigioni set out to see if an Amazon shipping box would hold up as a planter for potatoes. He took a basic single-walled Amazon box, lined it with dried leaves to help with moisture retention, added four to five inches of soil (his own homegrown soil he makes), added three dark red seed potatoes, covered them with more soil, added a fertilizer, then watered them.
He also planted a second, smaller Amazon box with two white seed potatoes, following the same steps.
Two weeks later, he had potato plants growing out of the soil. Ten days after that, the boxes were filled with lush plants.
Prigioni explained how to “hill” potato plants when they grow tall enough, which helps encourage more tuber growth and protect the growing potatoes from sunlight. Hilling also helps support the plants as they grow taller so they don’t flop over. He also added some mulch to help keep the plants cooler as the summer grew hotter.
After hilling, Prigioni only needed to keep up with watering. Both varieties of potatoes flowered, which let him know the tubers were forming. The red potato leaves developed some pest issues, but not bad enough to need intervention, while the white potato plants were unaffected. “It goes to show how variety selection can make a big difference in the garden,” he explained.
The visible plants have to start dying before you harvest potatoes, and Prigioni checked in with the boxes themselves when they got to that point.
“I am pleasantly surprised with how well the boxes held up,” he said, especially for being single-walled boxes. The smaller box was completely intact, while the larger box had begun to split in one corner but not enough to affect the plants’ growth. “This thing was completely free to grow in, so you can’t beat that,” he pointed out.
Prigioni predicted that the red potatoes grown in the larger box would be more productive. As he cut open the box and pulled potatoes from the larger box, they just kept coming, ultimately yielding several dozen potatoes of various sizes. The smaller box did have a smaller yield, but still impressive just from two potatoes planted in an Amazon box.
People often think they don’t have room to grow their own food, which is why Prigioni put these potato boxes on his patio. “A lot of people have an area like this,” he said.
“I will never look at cardboard boxes the same,” Prigioni added. “There are so many uses for them in the garden and it’s just a great free resource we have around, especially if you’re ordering stuff from Amazon all the time.”
People loved watching Prigioni’s experiment and shared their own joy—and success—in growing potatoes in a similar fashion:
“I have been growing potatoes in every box I can find for several years now. I have had excellent success. I honestly think potatoes prefer cardboard. And yes, most of my boxes were from Amazon.”
“I live in an upstairs apartment with a little deck and I have a container garden with containers on every single stair leading to the deck. I grow potatoes in a laundry basket. It’s amazing how much food I can get from this type of garden!! Grateful.”
“I literally got up and grabbed the empty boxes by our front door, the potatoes that have started to sprout, and soil i had inside and started my planting at 1am. Lol. I will take them outside today and finish. Thank you James!”
“I grew potatoes and tomatoes on my tiny balcony in Germany (in buckets and cardboard boxes). Now I have a big garden here in America. I so love to grow my own food.”
“I grew sweet potatoes in cardboard boxes. It’s so much fun.”
Next time you’re stuck with an Amazon box that you don’t have a use for, consider whether you could use it as a planter for potatoes or some other edible harvest. Gardening doesn’t have to be fancy to be effective.
