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Mom calls out 'weaponized incompetence' by flipping the script on parental expectations

Hearing a woman say these things is ridiculous, and that's the whole point.

weaponized incompetence, parenting, marriage
@clarabellecwb/TikTok

Too real. Tooooo Real.

While marriages are by far much more egalitarian than they have been in decades past, many women will tell you that when it comes to emotional and domestic labor, they still take on the lion’s share of responsibility.

Many women are using TikTok to call out this imbalance, even going so far as to share how it led to them filing for divorce. As for Clare Brown, she’s opting to illuminate the issue in a more satirical way.

Brown has amassed over 400,000 followers on her TikTok account, where a major part of her schtick includes what she calls “flipping the script” on social issues. And as of late, it’s her focus on parenting expectations that has people—particularly fed up moms—nodding in agreement.

In a series titled “flipping the script on weaponized incompetence,” Brown pokes fun at fathers who remain willfully ignorant by asking their partners for help on even the most basic tasks, thus escaping the responsibility of pulling their weight.


"Honey, I can't find the pull-ups. Can you come look?" she whines in one video. Seconds later, she asks "Where do you keep the kids’ clothes? What time does school start?" delivered in perfect deadpan.

The real kicker is when Brown is handed a fake baby, and with disgust, she tells her imaginary husband, "You want me to babysit while you take a shower? She's just going to cry for you. Why don't you just take her with you?"

@clarabellecwb

Just tell me what to do and I’ll do it!

♬ A Day in My Life - Soft boy

Sounds absolutely ridiculous coming from a woman, right? Yeah, others caught on to that, too.

"Hearing a woman say those things sounds so ludicrous. Why do some men get away with this?! The first sign of this while dating and I'm out," one person commented.

And since weaponized incompetence doesn't take holidays off, Brown had a Mother’s Day Edition, (or Father’s Day, in this imaginary scenario). As Brown enters the room, she manages to wish her husband “Happy Father’s Day” and asks for help—several times—in the same breath.

“That kitchen is a disaster. Don’t worry about it today. It’s Father’s Day! You can just clean it up tomorrow,” she quips.

@clarabellecwb

I gave him a break!

♬ Jazz Bossa Nova - TOKYO Lonesome Blue

Brown also expected her husband to still have the agenda for the day mapped out, basically planning how he would be celebrated. Clearly, this was a common occurrence, given the sheer number of comments on Brown’s video. Many chose to give their own tongue-in-cheek nods to that particular experience.

“He’s so lucky you’re giving him the choice of what to do on his special day. I’m sure he has so many plans!” one person wrote to which Brown replied, “He just needs to tell me what to do, and I'll do it!” Ah, the crux of the issue in a single sentence.

Weaponized incompetence can even be summoned at your local grocery store, apparently. In another video, Brown is seen calling her husband to ask him important questions like what aisle the juice is on or if a fuji apple is red or green, all with an exasperated voice that clearly conveys she doesn't think she should need to do the task.

@clarabellecwb

By request: We obviously need to unwind after a long day of helping.

♬ Elevator Music - Bohoman

Again, as bonkers as this skit seemed, women could relate. The very top comment read: “I put ‘fruit—whatever’s on sale’ and my husband bought every type of fruit because ‘they were selling all of it.’”

Weaponized incompetence is certainly not a tactic solely employed by husbands to get out of household chores. It’s a term used to describe any time a person tries to skirt shared responsibilities by pretending they aren’t up to the task. As marriages rely on teamwork and trust in order to be successful, it’s easy to see why Brown and her viewers are attempting to shine a light on a serious issue, even if it is done in a lighthearted way.

All images provided by Prudential Emerging Visionaries

Collins after being selected by Prudential Emerging Visionaries

True

A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

“I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.
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