Looking to work with us? Connect here
Audience Building
Branded Content
Community Activations
Creative Production
Curation and Licensing
Editorial Sponsorships
Experiential
Creator & Influencer Partnerships
Audience Segmentation
Campaign Development
Communications & PR
Impact Strategy
Social Media Strategy
Newsletters
Digital Campaigns
Social Amplification
Measurement & Reporting
For thousands of children born with cleft conditions, Operation Smile provides simple, playful tools—like bubbles—to strengthen the skills they need to speak and thrive.
While a bottle of bubbles might seem out of place in a hospital setting, you might be surprised to learn that, for thousands of children around the world born with cleft lip and palate, they can be a helpful tool in comprehensive cleft care. Lilia, who was born with cleft lip and palate in 2020, is one of the many patients who received this care.
As a toddler, Lilia underwent two surgeries to treat cleft lip and palate with Operation Smile’s surgical program in Puebla, Mexico. Because of Operation Smile’s comprehensive care, it wasn’t long before her personality transformed: Lilia went from a quiet and withdrawn toddler to an exuberant, curious explorer, babbling, expressing herself with a variety of sounds, and engaging with others like any child her age.
Lilia is now a healthy five-year-old, with the same cheerful attitude and boundless energy. Her progress is the result of care at every level, from surgery to speech therapy to ongoing support at home—but it’s also evidence that small, sustained interventions throughout it all can make a meaningful difference.
Since 1982, Operation Smile has provided cleft lip and cleft palate surgeries to more than 500,000 patients worldwide with the help of generous volunteers and donors. Cleft conditions are congenital conditions, meaning they are present at birth. With cleft lip and palate, the lip or the roof of the mouth do not form fully during fetal development. Cleft conditions put children at risk for malnutrition and poor weight gain, since their facial structure can make feeding challenging. But cleft conditions can have an enormous social impact as well: Common difficulties with speech can leave kids socially isolated and unable to meet the same developmental milestones as their peers.
Surgery is a vital step in treating cleft conditions, but it’s also just one part of a much larger solution. Organizations like Operation Smile emphasize the importance of multi-disciplinary teams that provide comprehensive, long-term care to patients across many years. This approach, which includes oral care, speech therapy, nutritional support, and psychosocial care, not only aids in physical recovery from surgery but also helps children develop the skills and confidence to eat easily, speak clearly, and engage in everyday life. This ensures that each patient receives the full range of support they need to thrive.
Throughout a patient’s care, simple tools like bubbles can play a meaningful role from start to finish.
Immediately before surgery, children are often in a new and unfamiliar environment far from home, some of them experiencing a hospital setting for the first time. When care providers or loved ones blow bubbles, it’s a simple yet effective technique: Not only are the children soothed and distracted, the bubbles also help create a sense of joy and playfulness that eases their anxiety.
In speech therapy, bubbles can take on an even more important role. Blowing bubbles requires controlled airflow, as well as the ability to form a rounded “O” shape with the lips, which are skills that children with cleft conditions may struggle to develop. Practicing these skills with bubbles allows children to gently strengthen their facial muscles, improve breath control, and support the motor skills needed for speech development. Beyond that, blowing bubbles can help kids connect with their parents or providers in a way that’s playful, comforting, and accessible even for very young patients.
Finally, bubbles often follow patients with cleft conditions home in the “smile bags” that each patient receives when the surgical procedure is finished. Smile bags, which help continue speech therapy outside of the hospital setting, can contain language enrichment booklets, a mirror, oxygen tubing, and bubbles. While regular practice with motor skills can help with physical recovery, small acts of play help as well, giving kids space to simply enjoy themselves and join in on what peers are able to do.
Today, because of Operation Smile’s dedication to comprehensive cleft care, Lilia is now able to make friends and speak clearly, all things that could have been difficult or impossible before. Instead of a childhood defined by limitation, Lilia—and others around the world—can look forward to a childhood filled with joy, learning, discovery, friends, and new possibilities.
CTA: Lilia’s life was changed for the better with the care she received through Operation Smile. Find out how you can make an impact in other children’s lives by visiting operationsmile.org today.
Thanks to specialized care, Chloe has a new smile — and the courage to show it to the world.
At first glance, you’ll see Chloe brimming with enthusiasm: she loves piano, art class, and Sour Patch Kids. But behind her bright smile is a deeper story — one of resilience and strength.
Adopted at age 4, Chloe was born with bilateral cleft lip and palate, a complex condition that makes eating and speaking difficult. Chloe was home in the United States for only a month before her adopted family began setting up a care plan for her eventually leading to Shriners Children’s™.
For Chloe and her family, specialized care is about far more than repairing her cleft lip and palate — it’s about giving her the freedom to follow her dreams without anything holding her back.
Like Chloe, approximately 1 in 1,700 babies in the United States are born with cleft lip and palate. While it might seem like a straightforward surgical issue, in reality it’s a complex condition that affects multiple systems of the body during all stages of a child’s growth. Shriners Children’s provides specialty care for cleft lip and palate, which can include surgeries, dental care, speech therapy, and more.
For Chloe’s condition, as well as many others, Shriners Children’s provides care, regardless of the families’ insurance status or ability to pay. Thanks to generous donors, families whose children have complex conditions can access expert medical care as well as assistive devices, long-term rehabilitation, custom orthotics or prosthetics, and surgeries, among other things. In one year alone, Shriners Children’s performed more than 24,000 surgeries, 446,000 procedures, and welcomed 62,000 new patients. Donor gifts also help Shriners Children’s provide medical care at international outreach clinics, as well as provide telehealth services to children in underserved areas of the world.
Thousands of children who pass through Shriners Children’s receive care that transforms their health and their future. And Chloe — who now smiles and speaks confidently after multiple surgeries, therapy, and dental care provided by Shriners Children’s — is one of them.
“I want Chloe to be confident with herself and her speech,” said Casey, Chloe’s mom. “Shriners Children’s has gone a long way in helping us get there.”
Now, Chloe can pursue her dreams — big and small — with confidence. Whether she’s creating art and working toward her dream of becoming an art teacher, or hoping to travel to China to see where she was born, the care she received from Shriners Children’s has opened the door for her to chase any path she chooses.
For Chloe, Shiners Children’s has become more than just a hospital — it’s a place where her smile, her voice, her confidence, and all of her dreams can develop and grow alongside her.
Shriners Children’s helps children heal and thrive so they can chase their dreams. Learn more about how they’re making it possible here and share this article to inspire others to join you. Shriners Children’s relies on generous donors to make a difference.
Donate today during the 3X Match Challenge to make 3X the life-changing impact for patients.
For Alex and his family, osteogenesis imperfecta spans four generations — and Shriners Children’s has been there every step of the way with life-changing care.
Like his mom, grandma and great-grandma before him, Alex was born with a condition called osteogenesis imperfecta, otherwise known as “brittle bone disease.” For every family member before him, the condition meant a lifetime of broken bones, hospital visits, and constant worry — but that story is now changing. With the support from Shriners Children’s™, Alex is experiencing a level of freedom and quality of life that former generations had only hoped for.
Alex’s family’s story began in 1934, when his great-grandma June started fracturing her bones at the age of 10. June would be nearly a teenager before she received a diagnosis of osteogenesis imperfecta — and, with that, she became one of the first patients with the condition to be treated at Shriners Children’s.
June’s daughter, Wanda, was diagnosed with the same condition at Shriners Children’s shortly before she was born in 1955. Like her mom Wanda spent a significant part of her childhood in the hospital, often watching her siblings line up outside the hospital window to wave and wish her luck between surgeries.
When Wanda’s daughter was born, Chandra spent years undergoing treatment at Shriners Children’s for osteogenesis imperfecta, like her mom and grandma before her. Experiencing more than 200 fractures in her early years, she was unable to walk before age 22 — but no less determined to make life better for others with her condition. Chandra donated her bone marrow to be used in a study, and the results contributed to the OI protocols and treatment that are now the standard of care all over the world. Best of all, this study would go on to benefit her own son, Alex.
While her treatment journey was challenging, Chandra also cherished her experience at Shriners Children’s. “The staff was like family to me,” she said.
Shriners Children’s has been providing that same level of professional care for families across the country. Founded in 1922 — just two years before June was born — Shriners Children’s has been providing specialty care to children with a wide variety of complex conditions, such as orthopedics, burn injuries, cleft lip and palate, and others.
But Shriners Children’s doesn’t provide this care alone. All services are made possible by generous donors. Through their giving, patients are able to access specialty care as well as adaptive equipment, long-term rehab, surgeries, and more. In one year alone, Shriners Children’s performed more than 24,000 life-changing surgeries, as well as 446,000 procedures. On top of that, they delivered tens of thousands of prosthetic and orthotic devices for patients in need and welcomed an additional 62,000 patients on top of that.
With Chandra’s bone marrow donation, along with the compassionate care he was able to receive through Shriners Children’s, Alex is now able to live a life his family only dreamt of. To treat his condition, Alex receives infusions that regulate calcium levels in his blood and slow bone breakdown.
“When Alex started walking between one and two years old, I was shocked,” Chandra said. “The fact that he was able to walk, even run, and knowing I had a part to do with that, makes my heart happy.”
Without consistent treatment, Alex’s family believes he might still be spending most of his time in the hospital, facing broken bones and countless fractures. Instead, the compassionate care he receives has given him a bright future — and has made Chandra eternally grateful.
“Shriners [Children’s] is amazing with him,” she said. “I love Shriners [Children’s] so much.”
Shriners Children’s helps children heal and thrive so they can chase their dreams. Learn more about how they’re making it possible and share this article to inspire others to join you. Shriners Children’s relies on generous donors to make a difference.
Donate today during the 3X Match Challenge to make 3X the life-changing impact for patients.
“I want my boys to know that no matter what, they have a place to belong.”
Like many children who are placed in foster care across the United States, Joe’s childhood was marked by chaos and a struggle to survive.
Joe still remembers neglect and abuse being part of his daily reality. Often left to care for his younger siblings alone, Joe grew up far too quickly.
He and his brothers were placed in the New York foster care system at an early age. And when he aged out of foster care at 21, he had no family to turn to for support.
“Statistically, I should be in jail, or I could be dead,” Joe said. “But that’s not my destiny.”
Today, Joe is determined to change the trajectory for young people lingering in foster care … as an adoptive parent and as an advocate, raising awareness along with organizations like the Dave Thomas Foundation for Adoption.
More than 100,000 children in the U.S. foster care system are waiting for a safe, permanent home. But the sad reality is that thousands will “age out” of the system between 18 and 21, stepping into adulthood without support, guidance or a safety net.
The consequences of this can be devastating. Youth who leave foster care without the support of a forever family are much more likely to experience negative outcomes, including homelessness, unemployment, substance abuse and early, unplanned parenthood.
Through its signature program, Wendy’s Wonderful Kids®, the Dave Thomas Foundation for Adoption is working to be a part of the solution across the U.S. and Canada. Through this program, the Foundation supports the hiring of adoption professionals — known as recruiters — who serve children most at risk of aging out of foster care, including older children, children with special needs and siblings.
Wendy’s Wonderful Kids recruiters use an evidence-based, child-focused model, identifying trusted adults in the child’s network who may be open to adoption — and research shows that it works. A five-year, national evaluation showed that children referred to the program are up to three times more likely to be adopted.
Xavier was 18 and at risk of aging out of foster care without family support when he met Joe.
“My biggest fear was that I was going to age out and not know how to be sufficient on my own,” Xavier said. But Joe adopted Xavier just weeks before he was set to age out of the system. In the years that followed, Joe adopted from foster care again. And again.
Today, Joe is a father to 10 sons, seven of whom were adopted with help from the Dave Thomas Foundation for Adoption.
“Meeting my boys has put them on a different path,” Joe said. “Wendy’s Wonderful Kids was a real support and guide to being able to do what I try to do: making sure they have the tools to survive.”
“For me, it’s been beautiful to see that [my brothers are] spreading out to go live their own lives,” Xavier said. “It’s something [Joe] has prepared us for. He gave us the mentality that we could do whatever we want.”
After aging out of foster care, Joe managed to defy the odds, graduating from college and becoming a school counselor. Still, despite his own success story, he knows that many children who spend time in foster care aren’t as fortunate.
Joe hopes providing a “home base” for his sons means a brighter future for them.
“Here, we have people you can call your family — your brothers, your father,” Joe said. “Everybody, no matter where they are, knows that they can come home.”
Learn more about the Dave Thomas Foundation for Adoption and how you can help find forever families for more children lingering in foster care right now.
“I want my boys to know that no matter what, they have a place to belong.”
Like many children who are placed in foster care across the United States, Joe’s childhood was marked by chaos and a struggle to survive.
Joe still remembers neglect and abuse being part of his daily reality. Often left to care for his younger siblings alone, Joe grew up far too quickly.
He and his brothers were placed in the New York foster care system at an early age. And when he aged out of foster care at 21, he had no family to turn to for support.
“Statistically, I should be in jail, or I could be dead,” Joe said. “But that’s not my destiny.”
Today, Joe is determined to change the trajectory for young people lingering in foster care … as an adoptive parent and as an advocate, raising awareness along with organizations like the Dave Thomas Foundation for Adoption.
More than 100,000 children in the U.S. foster care system are waiting for a safe, permanent home. But the sad reality is that thousands will “age out” of the system between 18 and 21, stepping into adulthood without support, guidance or a safety net.
The consequences of this can be devastating. Youth who leave foster care without the support of a forever family are much more likely to experience negative outcomes, including homelessness, unemployment, substance abuse and early, unplanned parenthood.
Through its signature program, Wendy’s Wonderful Kids®, the Dave Thomas Foundation for Adoption is working to be a part of the solution across the U.S. and Canada. Through this program, the Foundation supports the hiring of adoption professionals — known as recruiters — who serve children most at risk of aging out of foster care, including older children, children with special needs and siblings.
Wendy’s Wonderful Kids recruiters use an evidence-based, child-focused model, identifying trusted adults in the child’s network who may be open to adoption — and research shows that it works. A five-year, national evaluation showed that children referred to the program are up to three times more likely to be adopted.
Xavier was 18 and at risk of aging out of foster care without family support when he met Joe.
“My biggest fear was that I was going to age out and not know how to be sufficient on my own,” Xavier said. But Joe adopted Xavier just weeks before he was set to age out of the system. In the years that followed, Joe adopted from foster care again. And again.
Today, Joe is a father to 10 sons, seven of whom were adopted with help from the Dave Thomas Foundation for Adoption.
“Meeting my boys has put them on a different path,” Joe said. “Wendy’s Wonderful Kids was a real support and guide to being able to do what I try to do: making sure they have the tools to survive.”
“For me, it’s been beautiful to see that [my brothers are] spreading out to go live their own lives,” Xavier said. “It’s something [Joe] has prepared us for. He gave us the mentality that we could do whatever we want.”
After aging out of foster care, Joe managed to defy the odds, graduating from college and becoming a school counselor. Still, despite his own success story, he knows that many children who spend time in foster care aren’t as fortunate.
Joe hopes providing a “home base” for his sons means a brighter future for them.
“Here, we have people you can call your family — your brothers, your father,” Joe said. “Everybody, no matter where they are, knows that they can come home.”
Learn more about the Dave Thomas Foundation for Adoption and how you can help find forever families for more children lingering in foster care right now.
Get ready for the best “sick days” you’ll ever have.
It’s no secret that modern life is stressful. Burnout is an epidemic. The World Health Organization boldly stated its dedicated efforts to help people heal their health and well-being through nature.
And thanks to a new initiative, Sweden is stepping up to offer a new holistic remedy: a physician-prescribed visit to Sweden, aka “The Swedish Prescription”.
“We have made great strides in making nature/social/culture prescription a more integral part of public health in the United States– but there is still so much more to be done,” said Dr. Stacy Stryer, Associate Medical Director for Park RxAmerica.“I welcome Sweden’s initiative and hope it will help break down institutional and organizational barriers, ultimately benefiting all patients.”
Patients can escape to the Nordic country’s pristine environment for true respite. Backed by scientific data and research with Yvonne Forsell, Senior Professor at Karolinska Institutet, healthcare professionals can prescribe Sweden as a destination for patients to partake in non-medical treatments and outdoor activities to ease the burdens that ail them and offer a fresh re-set.
To restore your physical and mental health, enjoy a rotation of Swedish ice baths and saunas. Get active by swimming, hiking or foraging your way through Sweden’s silent forests, lakes, parks and nature reserves–or sit in the stillness. Catch a stunning sighting of the Northern Lights [Aurora Borealis] dancing across the skies–or bask in the tranquility of Sweden’s summer midnight sun. Breathe in the crisp air of Stockholm, the clean-air capital of Europe.
Or skip the great outdoors and spend time embracing Sweden’s unique cultural practices. “Our cozy fika tradition [Sweden’s daily pause for coffee and conversation], our “lagom”-balanced lifestyle [the idea of “not too much, not too little”] and our easily accessible nature are a soothing balm for body and mind,” says Susanne Andersson, CEO at Visit Sweden.
Take a seat in front of a masterpiece painting in one of thousands of art museums. Or attend a live music event or festival after exploring concert options through Swedish-founded Spotify. You may hear catchy tunes from Sweden’s famous producer Max Martin or choose to bang your head to Sweden’s beloved music genre, metal. Call it an early (or late) night and get restorative sleep in cool temperatures.
Sweden is the therapeutic destination your health has been craving. Learn more about “The Swedish Prescription” and its benefits for your mental and physical health here.
From the silliest to the most sentimental, there are so many ways people are going “all in” on the internet this week. Here are our five favorites.
There’s something magical about watching someone go “all in” on something. Whether it’s an elaborately themed birthday party or a home chef turning dinner into a culinary spectacle, going “all in” means total commitment—no holding back, no second guessing, just full-throttle enthusiasm. It’s not just about doing something well; it’s about diving in headfirst—often with a bit of flair and creativity (or a lot of it). To go “all in” means to be fully present in the moment and create something truly special as a result.
In this roundup, we’ve scoured the internet for the best examples of people going all in—those moments where passion, creativity, and total commitment take center stage. Some are silly, some are sentimental, but all of them are a reminder that giving 100% is the only way to truly leave a mark on this world. Buckle up—these folks didn’t just show up, they went all in.
@actressbecc a trend i can get behind
♬ Best of Wives and Best of Women – Phillipa Soo & Lin-Manuel Miranda
If you’ve been on TikTok at all in the past week, chances are you’ve come across the content creator Ashby, who’s famous for going live dressed (and in character) as the Lorax. Recently, Ashby’s been going viral for a different reason: Her hilarious reenactments of the scene in Hamilton where Alexander Hamilton sneaks out the window to prepare for his duel with Aaron Burr. In these reenactments, Ashby takes what used to be a sentimental song (“Best of Wives and Best of Women”) and hilariously reimagines it as Alexander being completely annoyed with his wife’s insistence to come back to bed.
Not only is Asbhy’s commitment to her character impressive (and laugh-out-loud funny), it’s also helped spark tons of other reenactments of the same scene across TikTok. Open the app and you’ll see dozens of other women who are also completely committed to the part—the facial expressions, the costumes, the scenery, even casting their significant others as Eliza. We have Ashby to thank for it.
Another thing we like to go “all in” on? Saving money. And right now our friends at All In are giving us a fantastic deal on some seriously tasty snacks. To get a free (!!!) box of their organic snack bars, sign up with your phone number on Aisle, grab two boxes of All In bars at Sprouts, snap a pic of your receipt, and text it through Aisle. They’ll Venmo or PayPal you back for the cost of one box, and then all you have left to do is enjoy your new favorite treat. Easy peasy.
@adelaidesdetours Replying to @user2411812280930 @hannah.1.2 and I came in hot to convince @Kennedy Bilse to join the Team Conrad train. @the summer i turned pretty ♬ original sound – adelaidesdetours
First, some background: Unless you’ve been living under a rock this summer, you probably know that the show everyone’s been watching is The Summer I Turned Pretty, a series based on the best-selling books written by Jenny Han. Essentially, it’s a story about a love triangle between Isabella “Belly” Conklin and her two lifelong best friends Jeremiah and Conrad Fisher. Now on its third season, we find Belly engaged to Jeremiah despite possibly (most definitely) harboring feelings for her ex (and Jeremiah’s brother!!!), Conrad. Jeremiah’s busy at work, so Conrad takes it upon himself to help Belly with planning her and Jeremiah’s wedding.
While the jury’s still out on who Belly will end up with, fans of the show have taken to social media to make elaborate arguments on which of the boys she should pick (and, sorry Jeremiah, but everyone is mostly #TeamConrad). In our favorite video, the creator adelaidesdetours creates a multi-part, in-depth slide deck that serves not only as a deep dive into Conrad Fisher’s character (he’s guarded! He’s grieving his mom!) but also as a treatise into why Conrad is the superior choice. If that weren’t extra enough, there’s also a third part to the powerpoint about why Jeremiah is wrong for Belly. Her argument is airtight, and her commitment to the bit is impressive (she even presents this slideshow to a Jeremiah supporter at work). All we can say is: nicely done. Team Conrad all the way.
@kaylonpatecia Part 2 #nurseryrhyme #babyshower ♬ original sound – KaylonPatecia
Let’s be honest: We don’t usually associate baby showers with loud music and party vibes. This one, though? Seems like the greatest baby shower of all time. These videos, posted to TikTok by content creator KaylonPatecia, show how friends and family transformed her baby shower into a vocal showdown worthy of the movie Pitch Perfect. Instead of singing a capella, though, these partygoers layered G-rated nursery rhymes like “Twinkle Twinkle Little Star” and “Humpty Dumpty” over tracks like Juvenile’s “Back That Azz Up” and “Get Low” by Lil John and the East Side Boyz. The creativity, the planning, and the talent that went into making these almost defies belief, and this is undoubtedly a memory the entire family will be able to treasure for years.
@taylorarenz In honor of my brothers wedding week❤️I dare you to not cry at the best proposal ever! A scavenger hunt all through the city of Houston to her favorite places and most meaningful spots with her friends surprising her at each spot! #wedding #proposal #couples#proposalstory #marriage #viral #bestvideo #weddingtiktok #proposalvideo #surprise #fy #fyp @Pubity @Proposals Video ♬ Beautiful Girls – Sean Kingston
Finally, we have one of the most unforgettable examples of going all in that we’ve ever seen—a marriage proposal. In a TikTok posted by content creator Taylor Arenz, she shows how her brother planned an elaborate scavenger hunt across Houston to propose to his girlfriend. At each stop—all locations that were meaningful to their relationship—she was greeted by a friend or family member who would present her with a pre-recorded video message guiding her to the next destination. The entire thing was filmed, photographed, and capped off with an in-person, heartfelt proposal infant of a huge “MARRY ME” sign in the pouring rain. Talk about show-stopping. Hats off to this guy, who just set the bar sky-high for everyone else planning a proposal. He definitely went all in—and since they’re married now, clearly so did she.
Snag your free (!!) snack bars here while this deal lasts.
We help people feel better about the world After seeing Upworthy content 95% feel more inspired to do good We help people feel better about the world After seeing Upworthy content 95% feel more inspired to do good
We help people feel better about the world
After seeing Upworthy content
95%
feel more inspired to do good
We help people feel better about the world
After seeing Upworthy content
95%
feel more inspired to do good
+8% increase in purchase intent Our partners see the difference in our approach. +8% increase in purchase intent Our partners see the difference in our approach.
+8%
increase in purchase intent
Our partners see the difference in our approach.
+8%
increase in purchase intent
Our partners see the difference in our approach.
Advertisement
