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Kirsten is only 10-years-old but her father said it was time for her to learn some important life lessons. Mainly that bullying will not be tolerated and should have real consequences.

Matt Cox said it was time to take action after his daughter was suspended from school for three days after she was accused of bullying fellow students on the bus for a second time.

Cox decided the suspension wasn’t enough and instead decided to make young Kirsten walk five miles to school in the 36 degree weather while he followed behind her in the family car. Throughout the video, he offers her some unsolicited commentary on the unethical ramifications and costs of bullying, with bits of stern parental wisdom.


He filmed a two-minute highlight reel of the incident and uploaded it to Facebook, where it exploded to the tune of more than 16 million views and shared more than 350,000 times.

Life lessons!!!!UPDATE: lesson learned! Still has all her extremities intact is happy and healthy and seems to have a new outlook on bullying as well as a new appreciation for some of the simple things in life she used to take for granted #HOLDOURKIDSACOUNTABLE #STOPBULLYING

Posted by Matt Cox on Monday, December 3, 2018

“Let me make this extremely clear, bullying is unacceptable, especially in my household,” he says in the video.

Although Cox never could have predicted how popular the video would become, he was quick to note that there will be a number of critics who think he’s being too hard on his daughter. After all, she was already technically being punished by her school and she’s only 10.

"Bullying is unacceptable," he says. "This is my small way of trying to stop it in my household. I know a lot of you parents are not going to agree with this and that's alright," he adds.

Still, he also made a point that this isn’t about sadistic punishment. He literally wanted his child to learn a lesson about bullying and why it’s never acceptable.

“Lesson learned!” he wrote in a message afterward.  “Still has all her extremities intact is happy and healthy and seems to have a new outlook on bullying as well as a new appreciation for some of the simple things in life she used to take for granted.”

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