The delightful, charitable reason the internet's clamoring to get a date with Idris Elba.

This is not a drill.

Actor Idris Elba doesn't have a date for Valentine's Day.

Photo by Christopher Polk/Getty Images for Turner.

And to every man, woman, and child on Earth, this should be a travesty.


If Elba isn't a catch, nobody is a catch.

His resume is stacked with interesting, important, boundary-pushing work, like when he shined in HBO's "The Wire," brought tears to eyes in "Mandela: Long Walk to Freedom," or snagged a Golden Globe for his role in the BBC's "Luther."

He's also a writer, musician, possible future James Bond, and just generally really cool dude who's stood up for diversity in the entertainment industry on more than one occasion. (Plus, let's get real — he's not exactly hard on the eyes either.)

He is the catchiest of catches.

This is why Elba needs a valentine this year. And the best part is, that person could be you.

No, this is not a drill.

Let him explain:

Be Idris Elba's Valentine

This year, I want YOU to be my Valentine. We’ll have a romantic candle-lit meal, maybe some champagne, and see where the meal takes us. It’s for a good cause, so will you be mine? If yes, GO: http://bit.ly/BeMine-Valentine

Posted by Idris Elba on Tuesday, January 10, 2017

If you enter and win Elba's new Omaze campaign, you (and a friend) will get flown out to have a delicious dinner with Elba and stay in a four-star hotel.

"That’s right, love," Elba says in the video. "Just you and me. No one else around. Just us."

Elba isn't the only catch involved, by the way — the contest has one too. It's one, however, that'll make your romantic dinner even more worth it.

Every entry to the contest requires a donation toward W.E. Can Lead, an organization helping connect girls in Sierra Leone with educational and leadership opportunities.

The nonprofit has Girls Empowerment Clubs, for instance, that teach young women anything from financial literacy to positive self-esteem practices. W.E. Can Lead's Young Leaders Development Program focuses on making girls' professional goals a reality, connecting them with higher education opportunities or assisting them in starting their own business.  

"I grew up with a sense that anything and everything is possible!" says the group's founder, Isha Sesay. "Quite simply, I believed I could lead. I want to foster that same confidence in other young girls."

Sesay speaks at an event in New York City in 2014. Photo by Thos Robinson/Getty Images for The African-American Institute.

These programs can make a world of difference in Sierra Leone, a country with deep-rooted gender inequities where women generally lack access to decision-making power and control over resources, according to USAID.

To call this contest a win-win may just be the understatement of the year.

Even if you (tragically) fail to win Elba for a romantic dinner, your donation will help create a better world for girls and women in one of the countries where it's needed most.

That definitely beats spending your money on a box of chocolates, right?

GIF via Idris Elba/Facebook.

To learn more about the contest and enter to win, visit the campaign on Omaze.

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Truth

Don't test on animals. That's something we can all agree on, right? No one likes to think of defenseless cats, dogs, hamsters, and birds being exposed to a bunch of things that could make them sick (and the animals aren't happy about it, either). It's no wonder so many people and organizations have fought to stop it. But did you ever think that maybe brands are testing products on us too, they're just not telling us they're doing it?

I know, I know, it sounds like a conspiracy theory, but that's exactly what e-cigarette brands like JUUL (which corners the e-cigarette market) are doing in this country right now, and young people are on the frontlines of the fallout. Most people assume that the government would have looked at devices that allow people to inhale unknown chemicals into their lungs BEFORE they hit the market. You would think that someone in the government would have determined that they are safe. But nope, that hasn't happened. And vape companies are fighting to delay the government's ability to evaluate these products.

So no one really knows the long-term health effects of e-cigarette use, not even JUUL's CEO, nor are they informing the public about the potential risks. On top of that, according to the FDA, there's been a 78% increase in e-cigarette usage among high school and middle school-aged children in just the last two years, prompting the U.S. Surgeon General to officially recognize the trend as an epidemic and urge action against it.

These facts have elicited others to take action, as well.

Truth Initiative, the nonprofit best known for dropping the real facts about smoking and vaping since 2000 through its truth campaign. We don't do PSAs. We also need to update so to explain truth – the nonprofit behind the truth youth smoking prevention campaign – you could also say this in a funny way – best known for sharing the facts about smoking and vaping or pull from some old campaigns. Just layer in a description of truth and who the campaign is., is now on a mission to confront e-cigarette brands like JUUL about the lack of care they've taken to inform consumers of the potential adverse side effects of their products. And they're doing it with the help of animal protesters who are tired of seeing humans treated like test subjects.

The March Against JUUL | Tested On Humans | truth www.youtube.com

"No one knows the long-term effects of JUULing so any human who uses one is being used as a lab rat," says, appropriately, Mario the Sewer Rat.

"I will never stop fighting JUUL. Or the mailman," notes Doug the Pug, the Instagram-famous dog star.

Truth, the national counter-marketing campaign for youth smoking prevention, hopes this fuzzy, squeaky, snorty animal movement arms humans with the facts about vaping and inspires them to demand transparency from JUUL and other e-cigarette companies. You can get your own fur babies involved too by sharing photos of them wearing protest gear with the hashtag #DontTestOnHumans. Here's some adorable inspo for you:

The dangerous stuff is already out there, but with knowledge on their side, young people will hopefully make the right choices and fight companies making the wrong ones. If you need more convincing, here are the serious facts.

Over the last decade, 127 e-cigarette-related seizures were reported, which prompted the FDA to launch an official investigation in April 2019. Since then, over 215 cases of a new, severe lung illness have sprung up all over the country, with six deaths to date. While scientists aren't yet sure of the root cause, the majority of victims were young adults who regularly vaped and used e-cigarettes. As such, the CDC has launched an official investigation into the potential link.

Sixteen-year-old Luka Kinard, a former frequent e-cigarette-user, is one of the many teens who experienced severe side effects. "Vaping was my biggest addiction," he told NowThis. "It lasted for about 15 months of my high school career." In 2018, Kinard was hospitalized after having a seizure. He also had severe nausea, chest pains, and difficulty breathing.

After the harrowing experience, he quit vaping, and began speaking out about his experience to help inform others and hopefully inspire them to quit and/or take action. "It shouldn't take having a seizure as a result of nicotine addiction like I had for teens to realize that these companies are taking advantage of what we don't know," Kinard said.

Teens are 16 times more likely to use e-cigarettes than adults, and four times more likely to take up traditional smoking as a result, according to truth, and yet the e-cigarette market remains virtually unregulated and untested. In fact, companies like JUUL continue to block and prevent FDA regulations, investing more than $1 million in lawyers and lobbying efforts in the last quarter alone.

Photo by Lindsay Fox/Pixabay

Consumers have a right to know what they're putting in their bodies. If everyone (and their pets) speaks up, the e-cigarette industry will have to make a change. Young people are already taking action across the country. They're hosting rallies nationwide and on October 9 as part of a National Day of Action, young people are urging their friends and classmates to "Ditch JUUL." Will you join them?

For help with quitting e-cigarettes, visit thetruth.com/quit or text DITCHJUUL to 88709 for free, anonymous resources.

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Have you ever watched a movie that's so abysmally bad that you wonder how it ever even got made? Where you think, "Hundreds and hundreds of people had to have been directly involved in the production of this film. Did any of them ever think to say, 'Hey, maybe we should just scrap this idea altogether?"

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