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cheese

A man recoils in feat after seeing a Swedish taco.

Tacos are such a big part of the American diet that we act like we invented the delicious, easy-to-hold, spicy bundles of joy. Of course, they are originally from Mexico, but intermingling our American and Mexican culture, especially in the Southwest, has made Americans proud stewards of the culinary tradition.

In a bizarre mix of culture and commerce, the people of Sweden have fallen in love with tacos over the past 35 years, and they’ve become a staple of the Swedish diet. It all began in 1990, when the country was rebounding from a financial crisis and the government deregulated TV, allowing ads to be shown for the first time. More ads on TV may seem like a bad thing to some, but a popular campaign by OLW exposed Swedes to the magic of the taco, popularizing them as the official meal of the country’s Cozy Fridays tradition.

What’s in a Swedish taco?

@notjimmymaio

Taco Friday #greenscreen #swedish #taco #cozyfriday #fredagsmys

“Commercials were very important in showing how you could put together tacos because before that, we didn’t have anything where you could put it together in front of the TV like that,” Richard Tellström, a food historian and professor at Stockholm University, told Atlas Obscura in 2020. “I remember being a teenager when you would start having dinners for school functions at restaurants, and the restaurant would make a taco buffet. That was, like, the best thing ever,” Swedish food columnist Daniella Illerbrand wrote.

Just as the Swedes were exposed to the taco in 1990, in 2025, the world is beginning to learn about the unique cultural spin the Swedes put on the food. Although they have the basics right, there are some modifications people find disturbing and downright unnatural.

This video of TikToker @ArlaMat making a traditional Swedish taco starts well, with him combining ground beef, taco seasoning, salsa, and cheese. However, things go off the rails with the introduction of cucumber, pineapple, multiple types of nuts, cheese doodles, feta cheese, pickles, mangos, and, finally, the most disturbing addition of all: bananas.

@arlamat

Swedish taco Ingredienser: 500 g nötfärs 2 msk Arla köket Smör- & rapsolja 1 påse taco kryddmix 1 dl vatten Till servering:
150 g isbergssallad 1 tärnad gurka 1 hackad rödlök 150 g tomater 2 dl majs
1 tortillabröd Arla Köket® Riven ost Texmex jalapeno/chili
Tacosalsa
Arla Ko® Gräddfil  Gör så här:  1. Stek färsen i smör- & rapsolja tills den är genomstekt.Tillsätt tacokryddmix och vatten. Sjud tills vattnet kokat in. Ta från värmen. 2. Servera med alla tillbehör tillsammans med köttfärsen i ett tortillabröd. Tips! Stek gärna majsen i lite smör- & rapsolja till fin färg. Wrap it all ihop och ät.  Klart!  
Fler recept hittar du på arla.se/recept #recept #arla #tacos #swedishtacos #tacofredag

Again, it seems the Swedes get the basics right, and then they clear out everything in their pantry and refrigerator and throw it on top. This is what people used to refer to as a "mad dog’s lunch."

The Swedes' liberties with the tacos broke this Mexican man’s heart. All he could do was look at them with quiet disdain.

@guillermomontema9

#dúo con @Gustaf Westman #mexico🇲🇽 #swedishtaco #banana #platano

Guillermo’s post inspired a lot of passionate responses. "Bruh, it was acceptable till I saw a banana," one wrote. "Everyone complaining about the banana and not the fact they said guac and added some flavor packet to avocado when they have everything to make actual guac," another pointed out. "The bananas are diabolical," quipped another.

One can judge the Swedes all they like for their maximalist approach to tacos but, haters be damned, they look like a really fun meal for families to enjoy on a Cozy Friday while watching a movie and snuggling up on the couch. As much as people try to gatekeep culinary culture, nothing is sacred when it comes to food, and people are free to reimagine recipes in any way they like. When it’s done right, we call it fusion. When it’s done wrong, well, we all wince on TikTok.

More

Billions of pounds of cheese are about to go to waste. Clearly America needs your help.

Why we need to end the current cheese surplus for the sake of America's economic future.

Stop the presses. We need to eat cheese. Like, all of it. Now.

In case you haven't heard, America is in the middle of a pretty major cheese surplus.

American cheese inventories (not to be confused with "American Cheese") have reached a 30-year high, with more than 1 billion pounds of the stuff sitting uneaten on shelves across the country. Put another way: That's a lot of freaking cheese.


Clearly it is our shared duty as responsible U.S. citizens to step up our cheese consumption for the sake of this great nation we call home.

Make America grate again. GIF from Mike Bekos/Vimeo.

You're probably wondering how something as wonderful as cheese could have excess — especially since you're already eating around 34 pounds per year all by yourself. (Don't worry. So are the rest of us.)

Let's start here: cheese consumption in America has been on the rise for years. Meanwhile, global dairy production is alsoskyrocketing.

So if there's high demand and plentiful supplies, why did the price of cheddar just hit a five-year low?

GIF from Channel Cheese/YouTube. Yes, that's a real thing.

It turns out that since cheese takes a while to make — thanks to the aging process that makes it so delicious — the cheese industry has to try to predict demand for the future, years ahead of time, in hopes that the prices all balance out in the end.

But there was one thing they couldn't anticipate.

GIF from "Ratatouille."

You see, all that cheese we're munching on? More than half of it is locally sourced, while another major chunk is shipping in from overseas.

Thanks in part to the lousy value of the euro (and the aforementioned milk abundance), European cheeses are cheaper than ever — so we're buying a whole lot more. After all, why would someone buy a familiar domestic brand like Kraft when they can buy a fancy French thing?

And those who don't want to splurge on the surprisingly affordable foreign options? They're showing a surprisingly serious preference for sustainable local options.

This is all great for the cheese consumer and the local economy. But not so much for the large U.S. cheese-makers.

Which is why they're now saddled with warehouses full of curds they produced based on previously predicted market trends.

Sorry, Velveeta. GIF from Attmay/YouTube.

So for the sake of delicious string cheese, we all need to step up our game.

I know it might be challenging to do — if for no other reason than that I am definitely one of those self-centered jerks who prefers their cheese (and everything else) to be as locally-sourced as possible — much to the chagrin of those major manufacturers who bear that great burden of abundant cheesery.

But even if you don't feel bad for Big Cheese, just think of all the food that's going to waste. For that reason, I implore you to secede to the depravity of your selfless, cheese-eating impulses and eat it to your heart's content.

GIF from "Wallace and Gromit."

Feel free to buy up that cheese in every form you can find it! Add it to your toast, and your eggs, and your smoothies! Everything!

Douse your dinner in delightful dairy delicacies! Let that lovely Lünenberg linger lightly on your lips as you lap up your lunch! Boost your breakfast with blobs of blue cheese!

Make the mozzarella mingle with your sides of meat or taint your tofu with a tantalizing taleggio!

Paint your pasta with provolone and carelessly cover your cereal in cheddar!

Feed on feta as your fork fumbles with those flavorful figs!

Glob your gluten-free grains with gouda!

Have a happy heaping of havarti!

You get the idea.

GIF from "Cinderella."

Do it for the economy. Do it for your country. Or just do it for the taste. Because cheese is delicious.