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NRA Ad Stuns Conservative Pundits Into Speechlessness Followed By Really Articulate Rage

See if you can pinpoint the exact moment the crew over at "Morning Joe" completely abandons any semblance of support they might have ever had for the NRA.

NRA Ad Stuns Conservative Pundits Into Speechlessness Followed By Really Articulate Rage


Timestamps, should you need them:


  • At 0:21 they run a portion of an actual ad made by actual people. But… 
  • At 0:52 the folks still can’t believe it’s real. 
  • At 1:03 Joe explains why being the president is a really awful thing to do to your family. 
  • At 1:53 Mika makes some casual, non-clinical, not-scathing-at-all, psychological diagnoses, and then gets all embarrassed. 
  • At 2:43 Joe drops the F-word. It’s totally warranted. 
  • At 3:12 a commentator thinks about the future and makes us all feel very gloomy. 
  • At 4:43 they’re STILL reminding each other that the ad is real, so… 
  • At 5:03 they double-check! “Oh great,” says Mika. 
  • At 5:36 they’re STILL-still not quite convinced the thing is real. What is "real," anyway? — it's like I’m back in college, in one of those so-very-postmodern lit theory classes. Then again, I’m not sure I can believe it either.
  • And finally, at 6:14 Joe has a few choice words for the NRA, and Mika is "terrified." 
True

If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

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Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.

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True

If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.

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