Melania's jacket prompts thousands to declare 'I really do care' about separated families.

On Thursday, June 21, Melania Trump's "I Really Don't Care. Do U?" jacket sent shockwaves across social media.

As she was boarding a plane following a surprise visit to a U.S.-Mexico border facility, the first lady was photographed wearing a jacket that read "I Really Don't Care. Do U?"

Melania Trump. Photo by Chip Somodevilla/Getty Images.


People were understandably upset. The stories surrounding families separated after attempting to cross the border has broken hearts and sparked outrage.

More importantly, hundreds of thousands of people have been inspired to take direct action to help reunite families.

Upworthy writer Parker Molloy came up with an ingenious response by acquiring the domain rights to ireallydocare.com ("I Really Do Care") where people can make streamlined donations to a number of organizations working on immigration issues.

Just two hours into the campaign, more than $100,000 had been donated through the site.

At a time when people were feeling outraged, it's another perfect example of leading people who do care toward meaningful action and having your voice heard.

If you want your voice heard, sometimes you have to wear your values on your back. Literally.

PSA Supply Co., a commerce site recently launched by our parent company, GOOD Worldwide Inc., has followed Parker's lead by turning her re-design of Melania Trump's jacket into a T-shirt that you can purchase here. 100% of the profits will go directly toward United We Dream, the largest youth-led immigrant network in the United States.

Visit PSA Supply Co. to get your T-shirt today. 100% of the profits will go directly toward United We Dream, the largest youth-led immigrant network in the United States.

We can't always stop bad things from happening, but how we respond says so much more. Here's your chance to be heard.

At a time when so many people are still trying to process what is happening with immigrant families separated at the border, it's OK to be outraged. It's OK to be heartbroken. But what we choose to do next matters.

Supporting groups that are fighting to protect immigrant families will send a message to those in power that dignity, justice, and human rights are universal values worth fighting for.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.