How one tweet by this pop star turned into a massive donation to Planned Parenthood.
This is how you turn marching into action.
In January 2017, 22-year-old singer Halsey took serious action after the Women's March by donating $100,000 to Planned Parenthood.
And that wasn't an arbitrary donation amount.
Hours after participating in the Women's March on Washington, Halsey tweeted she would donate $1 to Planned Parenthood for every retweet her pledge to do so received.
in the next 5 hours each RT = $1 donation by me to @PPact. Please read & share on why PP is important for all women… https://t.co/Uutz1ECUok— h (@h) 1485042322.0
Her fans did not disappoint. Within five hours, her post had been retweeted over 100,000 times. She confirmed her pledge was real with this heartfelt tweet:
In my last tweet I pledged to donate 1$ for every RT up to $100k to @PPact & you guys hit it! $100,000! Thank you for sharing and supporting— h (@h) 1485117674.0
Halsey is no stranger to standing up for women's rights. She often uses her public platforms to send out bold yet supportive feminist messages.
Today is International Women's Day! Protect and support! ALL women. @UN_WOMEN #IWD2015 http://t.co/BMIWMHx5eZ— h (@h) 1425837925.0
Androgyny is fucking cool and if anyone tries telling you "how to be a girl" punch them in the face. There's no wrong way to have a body.— h (@h) 1389937403.0
@JackJackJohnson cool thing: "slutty" is a social concept and pride in how your body looks does not translate to sexual partners. grow up.— h (@h) 1430196729.0
The singer has also been very public about living with endometriosis and having a miscarriage, so it's no surprise that reproductive health and rights are incredibly important to her.
In the wake of President Donald Trump reinstating the "Global Gag Rule" and likely reinforcing the Hyde Amendment, which bans federal insurance coverage of abortion care, there can't be enough of this public advocacy.
Thankfully, Halsey is far from being the only celebrity standing up for Planned Parenthood.
After Trump won the election with Mike Pence, who consistently voted against reproductive justice, celebrities like Katy Perry, Amy Schumer, and Jamie King pledged large donations to Planned Parenthood in Pence's name.
By Dec. 27, 2016, the organization had received over 300,000 individual donations, 40 times their usual numbers.
Can everyone afford to give such sizable donations? Of course not, but advocacy like this creates a ripple effect that can end up making a huge difference. It's the first step in reclaiming control over our reproductive rights.