Finally! An Anti-Rape Campaign That Isn’t Victim Blame-y.

This ad helped reduce the rates of sexual assault in Vancouver by almost 10% after it went up in bars and schools around the city in 2011, but its message is (unfortunately) still relevant today.

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Rebecca Eisenberg

Mar 21, 2013

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More for You

Ten-year-old butterfly researcher discovers that memories can be passed down through generations

‘Pajamas’, ‘Checkmate’, and other common English words you had no idea were Farsi

A 9-year-old runner came in last place. Her coach’s epic reframe on ‘winning’ is sage life advice.

Comforting ‘Campfire Theory’ is helping people heal from painful friendship breakups

Fan shocks The Rock with vintage wrestling magazines of his grandfather who inspired ‘Moana’s’ Maui

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Featured

‘Geriatric Millennial’ reenacts the one voicemail habit people over 35 can’t quit

‘We can’t beat you up for peace’: Ringo Starr shares a universal message on his 86th birthday

Man who was mistakenly added to a group chat shares the moment he knew they’d be lifelong friends

‘Never disagree with anyone’: Behavioral scientist shares conflict-free trick to changing minds