June is Pride Month in many countries, including the U.S. Canada, Australia, Brazil, Spain, Germany and the United Kingdom. It’s an entire month dedicated to uplifting LGBTQ voices and celebrating their culture, history and rights.
It’s also a time of year when anti-LGBTQ voices can be the loudest, as evidenced last year by boycotts of major companies such as Target, Kohls, North Face and Anheuser Busch.
And speaking of major companies, Pride Month also erupts in rainbow colors on social media when major brands and corporations give their logos Pride-themed makeovers. However, this doesn’t sit well with some LGBTQ activists who see this as rainbow washing or disingenuously using Pride branding for their gain or to give themselves a deceptive air of often-derided as “virtue signaling.”
In 2024, it also seems rather perfunctory for major companies to celebrate Pride Month, because failure to do so could result in them being accused of bigotry.
It’s commendable when companiesuse their capital and platforms to generously and genuinely support LGBTQ organizations. But there’s something duplicitous about companies that jump on the bandwagon during Pride Month to curry favor with those who support LGBTQ rights and do little more.
One major company is getting called out by liberals and conservatives alike during Pride Month for very different reasons. BMW is taking heat from LGBTQ rights supporters for its public admission that it doesn’t celebrate Pride in the Middle East because of “cultural aspects.” Many right-wing people on Twitter who don’t support Pride Month are enjoying the schadenfreude of seeing a company openly admit to empty virtue signaling.
It all started when someone on Twitter asked why BMW doesn’t turn its logo rainbow-colored for its Middle Eastern Twitter feed during Pride Month. “How come you don’t proudly display your logos pride colors on your Middle East posts ???” they asked.
How come you don’t proudly display your logos pride colors on your middle east posts ???
The car company’s response was cold and corporate. “This is an established practice at the BMW Group, which also takes into consideration market-specific legal regulations and country-specific cultural aspects,” BMW’s Twitter account responded.
This is an established practice at the BMW Group, which also takes into consideration market-specific legal regulations and country-specific cultural aspects (4/4)
The response begged a big question: If you don’t support LGBTQ rights in places where they are persecuted, do you really support them at all? In some countries in the Middle East, including Iran and Saudi Arabia, LGBTQ people can be punished by death.
Many accused BMW of hypocrisy for only supporting gay rights where it’s good for business.
So we can take from this that if market conditions made the oppression of gays profitable that little rainbow of yours would disappear pretty quickly here yeah?
As a lesbian, I would prefer you don’t pretend to take a moral stance on my human rights that is dependent on market conditions. Just drop the flag and go sell some cars.
This is called ‘fair-weather allyship’ and it’s actually pretty gross, which is why you catch so much flack for it. The places you’re avoiding allyship, are the places that need it the most. Terrible job at understanding the situation outside of dollar signs.
— Charlie’s Peefeet (@charliespeefeet) June 3, 2024
Some thought that BMW’s Pride Month logo gesture was rendered meaningless by its approach to the Middle East.
BMW is proud to support lgbt rights in places where they already exist.
The fact that U.S. companies converted their logos to rainbow-themed during Price Month shows how far this country has come in the last 55 years since the Stonewall Riot kicked off the LGBTQ movement in the U.S. in 1969. However, the fact that companies are afraid to change their logos to rainbow-colored in some parts of the world shows how far we still have to go to guarantee those same rights across the globe.
In a small village in Pwani, a district on Tanzania’s coast, a massive dance party is coming to a close. For the past two hours, locals have paraded through the village streets, singing and beating ngombe drums; now, in a large clearing, a woman named Sheilla motions for everyone to sit facing a large projector screen. A film premiere is about to begin.
It’s an unusual way to kick off a film about gender bias, inequality, early marriage, and other barriers that prevent girls from accessing education in Tanzania. But in Pwani and beyond, local organizations supported by Malala Fund and funded by Pura are finding creative, culturally relevant ways like this one to capture people’s interest.
The film ends and Sheilla, the Communications and Partnership Lead for Media for Development and Advocacy (MEDEA), stands in front of the crowd once again, asking the audience to reflect: What did you think about the film? How did it relate to your own experience? What can we learn?
Sheilla explains that, once the community sees the film, “It brings out conversations within themselves, reflective conversations.” The resonance and immediate action create a ripple effect of change.
MEDEA Screening Audience in Tanzania. Captured by James Roh for Pura
Across Tanzania, gender-based violence often forces adolescent girls out of the classroom. This and other barriers — including child marriage, poverty, conflict, and discrimination — prevent girls from completing their education around the world.
Sheilla and her team are using film and radio programs to address the challenges girls face in their communities. MEDEA’s ultimate goal is to affirm education as a fundamental right for everyone, and to ensure that every member of a community understands how girls’ education contributes to a stronger whole and how to be an ally for their sisters, daughters, granddaughters, friends, nieces, and girlfriends.
Sheilla’s story is one of many that inspired Heart on Fire, a new fragrance from the Pura x Malala Fund Collection that blends the warm, earthy spices of Tanzania with a playful, joyful twist. Here’s how Pura is using scent as a tool to connect the world and inspire action.
A partnership focused on local impact, on a global mission
Pura, a fragrance company that recognizes education as both freedom and a human right, has partnered with Malala Fund since 2022. In order to defend every girl’s right to access and complete 12 years of education, Malala Fund partners with local organizations in countries where the educational barriers are the greatest. They invest in locally-led solutions because they know that those who are closest to the problems are best equipped to solve and build durable solutions, like MEDEA, which works with communities to challenge discrimination against girls and change beliefs about their education.
But local initiatives can thrive and scale more powerfully with global support, which is why Pura is using their own superpower, the power of scent, to connect people around the world with the women and girls in these local communities.
The Pura x Malala Fund Collection incorporates ingredients naturally found in Tanzania, Nigeria, Pakistan, and Brazil: countries where Malala Fund operates to address systemic education barriers. Eight percent of net revenue from the Pura x Malala Fund Collection will be donated to Malala Fund directly, but beyond financial support, the Collection is also a love letter to each unique community, blending notes like lemon, jasmine, cedarwood, and clove to transport people, ignite their senses, and help them draw inspiration and hope from the global movement for girls’ education. Through scent, people can connect to the courage, joy, and tenacity of girls and local leaders, all while uniting in a shared commitment to education: the belief that supporting girls’ rights in one community benefits all of us, everywhere.
You’ve already met Sheilla. Now see how Naiara and Mama Habiba are building unique solutions to ensure every girl can learn freely and dare to dream.
Naiara Leite is reimagining what’s possible in Brazil
Julia with Odara in Brazil. Captured by Luisa Dorr for Pura
In Brazil, where pear trees and coconut plantations cover the Northeastern Coast, girls like ten-year-old Julia experience a different kind of educational barrier than girls in Tanzania. Too often, racial discrimination contributes to high dropout rates among Black, quilombola and Indigenous girls in the country.
“In the logic of Brazilian society, Black people don’t need to study,” says Naiara Leite, Executive Coordinator of Odara, a women-led organization and Malala Fund partner. Bahia, the state where Odara is based, was once one of the largest slave-receiving territories in the Americas, and because of that history, deeply-ingrained, anti-Black prejudice is still widespread. “Our role and the image constructed around us is one of manual labor,” Naiara says.
But education can change that. In 2020, with assistance from a Malala Fund grant, Odara launched its first initiative for improving school completion rates among Black, quilombola, and Indigenous girls: “Ayomidê Odara”. The young girls mentored under the program, including Julia, are known as the Ayomidês. And like the Pura x Malala Fund Collection’s Brazil: Breath of Courage scent, the Ayomidês are fierce, determined, and bursting with energy.
Ayomidês with Odara in Brazil. Captured by Luisa Dorr for Pura
Ayomidês take part in weekly educational sessions where they explore subjects like education and ethnic-racial relations. The girls are encouraged to find their own voices by producing Instagram lives, social media videos, and by participating in public panels. Already, the Ayomidês are rewriting the narrative on what’s possible for Afro-Brazilian girls to achieve. One of the earliest Ayomidês, a young woman named Debora, is now a communications intern. Another former Ayomidê, Francine, works at UNICEF, helping train the next generation of adolescent leaders. And Julia has already set her sights on becoming a math teacher or a model.
“These are generations of Black women who did not have access to a school,” Naiara says. “These are generations of Black women robbed daily of their dreams. And we’re telling them that they could be the generation in their family to write a new story.”
Mama Habiba is reframing the conversation in Nigeria
Centre for Girls' Education, Nigeria. Captured by James Roh for Pura
In Mama Habiba’s home country of Nigeria, the scents of starfruit, ylang ylang and pineapple, all incorporated into the Pura x Malala Collection’s “Nigeria: Hope for Tomorrow,” can be found throughout the vibrant markets. Like these native scents, Mama Habiba says that the Nigerian girls are also bright and passionate, but too often they are forced to leave school long before their potential fully blooms.
“Some of these schools are very far, and there is an issue of quality, too,” Mama Habiba says. “Most parents find out when their children are in school, the girls are not learning. So why allow them to continue?”
When girls drop out of secondary school, marriage is often the alternative. In Nigeria, one in three girls is married before the age of 18. When this happens, girls are unable to fulfill their potential, and their families and communities lose out on the social, health and economic benefits.
Completing secondary school delays marriage, and according to UNESCO, educated girls become women who raise healthier children, lift their families out of poverty and contribute to more peaceful, resilient communities.
Centre for Girls’ Education, Nigeria. Captured by James Roh for Pura
To encourage young girls to stay in school, the Centre for Girls’ Education, a nonprofit in Nigeria founded by Mama Habiba and supported by Malala Fund and Pura, has pioneered an initiative that’s similar to the Ayomidê workshops in Brazil: safe spaces. Here, girls meet regularly to learn literacy, numeracy, and other issues like reproductive health. These safe spaces also provide an opportunity for the girls to role-play and learn to advocate for themselves, develop their self-image, and practice conversations with others about their values, education being one of them. In safe spaces, Mama Habiba says, girls start to understand “who she is, and that she is a girl who has value. She has the right to negotiate with her parents on what she really feels or wants.”
“When girls are educated, they can unlock so many opportunities,” Mama Habiba says. “It will help the economy of the country. It will boost so many opportunities for the country. If they are given the opportunity, I think the sky is not the limit. It is the starting point for every girl.”
From parades, film screenings to safe spaces and educational programs, girls and local leaders are working hard to strengthen the quality, safety and accessibility of education and overcome systemic challenges. They are encouraging courageous behavior and reminding us all that education is freedom.
Experience the Pura x Malala Fund Collection here, and connect with the stories of real girls leading change across the globe.
Antarctica has no permanent residents or Indigenous populations. The only people who live there do so temporarily, either to conduct research or to serve as support staff. And yet, even in the most isolated place in the world, an accent could be forming.
At least, that was the conclusion of a 2019 study in which 11 participants, known as “the winterers,” were recorded saying common, everyday words every few weeks. The group consisted of eight Brits, one American, one German, and one Icelandic participant. Most of the words were ones they used regularly in daily life and contained vowel sounds known to vary across English accents, including “food,” “coffee,” “hid,” and “airflow.”
The researchers found that, over their six-month stay, the winterers began shifting their vowel pronunciations, gradually sounding more similar to one another.
How the Antarctic accent came to be
Part of this phenomenon has to do with accommodation, a linguistic term describing how we adjust our speech to be as clear as possible to the person we are speaking to, often adopting their pronunciation. That person, in turn, instinctively does the same, and a new dialect can begin to take shape, often through what’s known as a vowel merger. Vowel mergers occur when two distinct vowel sounds merge into one, causing words that historically sounded different to be pronounced identically (think: “Mary,” “marry,” and “merry”—which once had slightly different pronunciations).
The study’s researchers also found that the “ou” vowel sound (as in “sew,” “flow,” and “code”) began “fronting,” meaning it was pronounced farther forward in the mouth. This finding was particularly interesting because none of the speakers’ native accents featured this trait, suggesting it did not arise from accommodation. In other words, they developed it spontaneously.
Scientists call this linguistic innovation, the process by which social interaction, technology, and cultural shifts create new language patterns. Slang falls into this category.
Why you won’t be seeing an Antarctic accent anytime soon
There are, however, a few caveats. For one, Jonathan Harrington, a professor of phonetics and speech and an author of the study, told the BBC that the accent shift was “very subtle” and couldn’t technically be heard. Instead, researchers observed the change in recorded acoustic waves.
Second, Harrington noted that “for accents to develop to the point where they are noticeable, it really takes a generational change.” Considering that people stay in Antarctica for only six months at most, any accent that forms is likely short-lived.
The bigger takeaway
Still, this experiment provides larger insight into how new accents, dialects, and even languages develop when communities grow in isolation. It also helps explain why American English has diverged so much from British English.
And if you really want to sound Antarctic, it’s all in the slang, apparently. Here are a few examples of words known among those who live on “the ice” (as dwellers call it, rather than Antarctica), courtesy of Bernadette Hince’s The Antarctic Dictionary and the Cool Antarctica website:
Picking up rubbish or debris to keep the airfield and base safe.
Big Eye
Insomnia caused by a lack of sunlight disrupting one’s circadian rhythms.
Toasty
Brain fog caused by perpetual darkness, as well as low temperatures and discombobulating altitudes. The term can also be used for other general misdemeanors committed around camp.
Ice Shock
As one Antarctica-based blogger put it, this is what happens when “you get back to the rest of the world and realize that no matter how insane Antarctica is, the real world is FAR nuttier, and that you can no longer function in it.”
Greenout
A riff on “whiteout.” As The Antarctic Dictionary defines it, “greenout” is “the overwhelming sensation induced by seeing and smelling trees and other plants after spending time in Antarctic regions.”
Beaker
Scientist. There are also nicknames for specialists, including “fuelies” (in charge of fueling equipment) and “wasties” (who deal with, well, waste).
City Mice/Country Mice
Personnel who work at main research stations, as opposed to crews who move among different camps across the continent.
Freshies
Shipments of fresh fruits and vegetables that provide a welcome culinary respite for those on the ice.
Poppy
Alcohol served over Antarctic ice, which makes a satisfying popping sound as it releases long-pressurized gas.
All of this goes to show that even at the very edges of the world, humans will continue to reshape the way they connect with one another.
Life can feel confining at times. With every freedom to enjoy there seems to be a limitation. However, after watching a submariner’s TikTok, many people are grateful for the life they have. They were also amazed at how a person lives on a nuclear submarine.
Former U.K. Royal Navy submariner Paul McNally shared what life was like for him during a seven-month long patrol inside a submarine. He introduced the video with, “Everything I’m about to say sounds fake, but it’s completely normal underwater.”
People sounded off in the comments remarking about the day-to-day reality of being underwater in a metal tube:
“I panicked and realized I don’t ever have to do this.”
“This sounds absolutely miserable, thank you for your service.”
“Wow, this just made me really grateful for my silly little life.”
Here are some of the odd realities McNally shared about living in a submarine for an extended period of time:
‘Fresh air smells disgusting when you’re back on land’
McNally shared that, over time, many submariners get so used to the purified recycled air within a sub that “regular” air stinks when they return to the surface. This is because the air within submarines is made through a reverse osmosis process and electrolysis. Reverse osmosis removes salt from ocean water surrounding the vessel to create pure water. Electrolysis turns that pure water into breathable hydrogen and oxygen. This air is free of the usual air pollution and scents that typically exist outdoors. The air is also recycled and filters out any contaminants throughout the voyage.
They drink ‘demin’ water
“Demin water” is shorthand for “demineralized water.” Like how a submarine gets its air, it also gets its water through reverse osmosis. While pure water does sound clean, it’s not necessarily good on its own. Much of our drinking water contains healthy, helpful minerals whether you drink it from the tap or a purchased bottle through a store. This means that submariners are encouraged to take extra supplements and vitamins to make up for it.
‘No contact with the outside world for seven months straight’
In the TikTok, McNally mentions the long span of time without contact with the outside world, limiting communication between sailors and family members to one email per week, printed. Patrols and mission protocols can vary, but for most submariners email is the primary way to communicate with the outside. This can be due to technological limitations or mission priorities that call for limited communication between the vessel and other areas.
There may even be protocols that prohibit certain messages, such as the death of a family member, be withheld until the submariner is back on shore. This can be due to mental health and morale reasons, along with the reality that the person usually cannot leave mid-patrol to address their loss.
‘Daytime and nighttime don’t exist’
Since sunlight cannot peek into submerged submarines and there needs to be 24/7 alertness to keep the vessel moving safely, there is no “day” or “night.” McNally shared that he worked two six hour shifts per day on his vessel. Since submarines only have artificial light, submariners have to take vitamin D supplements to help offset the lack of sun exposure.
Many submariners have ‘coffin dreams’
Due to living in such cramped quarters, many submariners have “coffin dreams,” nightmares in which the submariner believes they’re being buried alive, even after they wake. This is due to the confined coffin-like bunks and the reality that they’re technically buried underwater.
‘Showers are limited to 16 seconds’
While the reverse-osmosis of seawater helps create breathable air and drinking water for the submarine, it also is the water supply for other needs on the vessel. This includes cooking and showering. It’s also very limited in supply.
Because of the greater need for air and drinkable water, showering is less of a priority. This means shower time is extremely limited in order to save clean water. Most showers allow a person to spray water on themselves to get wet, turn off the water to lather up their body with soap, and then spray the lather off quickly.
It can ‘rain’ inside a sub
It’s not that rain clouds form inside of a submarine, but it’s not far off either. The interior of the sub is impacted by the water temperature of the ocean outside of it. If the temperature outside of the sub causes the temperature inside to drop, it can lower to the dewpoint. This creates condensation “sweat” that could “rain” in parts of the sub.
They entertain themselves the best way they can
Recreation is necessary when living in a tube with 130 people, but the options are limited compared to on land. Movie night and video games help pass the time between shifts. Card games, especially cribbage, are considered the traditional and time-honored way people on the submarine bond.
Different submariner vessels also have various playful “rites of passage” not unlike fraternities and sororities. On “Halfway Night,” for example, the submariners celebrate the halfway point of their deployment. This can include various activities including throwing cream pies at their ranking officers. Some vessels allow submariners to receive “halfway box” care packages from loved ones to celebrate being halfway done with their tour.
Domestic violence survivors cheered on the winner of the 2024 Miss Kansas competition after she stood on stage and called out her abuser who showed up to the pageant. Before Alexis Smith was chosen from 26 participants in the state competition on June 8, 2024 to represent Kansas in the 2025 Miss America contest, she was asked to speak on stage about her Reclaimed Respect initiative.
“My vision as the next Miss Kansas is to eliminate unhealthy and abusive relationships,” Smith said. “Matter of fact, some of you out in this audience saw me very emotional because my abuser is here today. But that’s not going to stop me from being on this Miss Kansas stage and from representing as the next Miss Kansas. Because I, and my community, deserve healthy relationships. We deserve a domestic [violence] free life.”
Respect Reclaimed is about reclaiming your power and standing firmly in it. On the night of Miss Kansas, my journey took an unexpected turn when someone I have been healing from tried to disrupt my peace. Instead of falling into silence, I chose to live out my vision for a better world. I took back my power—not just for myself, but for my dreams and everyone watching and listening. This isn’t about shunning others; it’s about turning our pain into purpose and channeling it in a way that unifies and uplifts. I’m ready to use my story, tools, and resources to end unhealthy relationships in all forms. My voice and advocacy will empower everyone to reclaim their own power in their own unique way. I might be small in stature, but I stand tall in strength, purpose, and power with hopes of inspiring others to do the same. #fyp#abuse#miss#misskansas#missamerica#pageant#awareness#me#relationship#respect#tiktok
In the video shared on TikTok, the freshly-crowned Miss Kansas wrote, “Respect Reclaimed is about reclaiming your power and standing firmly in it. On the night of Miss Kansas, my journey took an unexpected turn when someone I have been healing from tried to disrupt my peace. Instead of falling into silence, I chose to live out my vision for a better world. I took back my power—not just for myself, but for my dreams and everyone watching and listening.”
She wrote that it wasn’t about shunning anyone, but about “turning our pain into purpose and channeling it in a way that unifies and uplifts.”
“I’m ready to use my story, tools, and resources to end unhealthy relationships in all forms,” she wrote. “My voice and advocacy will empower everyone to reclaim their own power in their own unique way.
I might be small in stature, but I stand tall in strength, purpose, and power with hopes of inspiring others to do the same.”
People who have experienced abuse themselves applauded her advocacy.
“As a victim of domestic violence I applaud you for speaking out!! I watched this 10 times!! I’m still getting bullied by his parents even with a no contact order. I plan on helping women like us as well.”
“WHAT A WOMAN. This is absolutely incredible. From one survivor to another, I am SO SO proud of you for reclaiming this moment for yourself. You will do amazing things “
“Incredibly brave of you. You just made a statement for all women. I appreciate you so much.”
A woman holds a sign that reads: “Love shouldn’t hurt.” Photo credit: Canva
“As an old survivor…I’m so damn PROUD OF YOU!! Love, A Stranger “
“We got to see you ACTIVELY showcasing your platform LIVE IN PERSON! My utmost respect to you Miss Alexis. This is beyond any crown, I cannot wait to watch your journey. As someone who grew up around domestic violence, I have chills watching you. You will always have a supporter in me. You absolutely ate that. “
“YAS GIRL! As a fellow survivor, you are an inspiration and I’m so proud of you for using your voice and showing your strength.”
“”I experienced emotional and psychological abuse for a very long time,” Smith shared with KMUW, “and it was recognizing that I was losing control over my own personal emotions, trying to save the emotions of someone else, and so to be able to save myself. I recognize that we don’t want to both go down together. I need to be able to leave this relationship. That way, I’m able to pursue a future, because you just never know what can happen to your partner or happen to yourself when you’re in those relationships.”
According to The Wichita Eagle, Smith uses her 19 years of experience as a ventriloquist to teach kids about healthy relationships with puppets as part of her Reclaimed Respect initiative. She also works full-time as a cardiothoracic ICU nurse. And she went on to compete at Miss America 2025 in Orlando in January, where Miss Alabama Abbie Stockard was crowned.
This article originally appeared two years ago.It has been updated.
From Pakistan to Tanzania, the most effective education solutions are community-led. Here’s how local leaders, in partnership with Malala Fund and supported by Pura, are mobilizing entire communities.
When asked to describe what Tanzania smells like, Grace Isekore closes her eyes and breathes in deep. For a moment, she’s somewhere else entirely. Tanzania is a rich tapestry of sights and scents, from the smell of sea mist that permeates the coastline to the earthy cardamom and cloves she cooks with in her kitchen. But when Grace emerges from her reverie, her answer is unexpected.
“Tanzania smells like peace,” she says, her eyes still closed. “I see a beautiful country where we are free to move, free to speak. And there is peace within the community.”
For Grace, that sense of peace isn’t just something she smells; it’s something she works toward every day. As a project coordinator with Pastoral Women’s Council (PWC), a women-led organization that empowers pastoralist communities in northern Tanzania, she has seen firsthand how girls flourish when they have the opportunity to attend school. Like scent, education not only connects girls to their own culture, but also helps broaden their horizons, realizing new possibilities for themselves and others. That transformation reshapes entire communities and ripples outward, with the potential to change countries and transform the world for the better.
Different scents, different approaches, and communities driving change
Spices in Tanzania. Captured by James Roh for Pura
For Grace and others around the world, education is freedom, as well as a pathway to a stronger community. Rooted in that shared belief, Pura, a home fragrance company, was inspired to build on their four-year partnership with Malala Fund to create something truly unique: a fragrance collection that connects people through scent to communities in Tanzania, Nigeria, Pakistan, and Brazil, where barriers to girls’ education are among the highest.
Using ingredients from each region, the new Pura x Malala Fund Collection uses scent to transport people to these regions directly. “Future in Bloom,” for example, invokes Pakistan’s lush valleys through notes of jasmine, cedarwood, and mango; while Tanzania’s fragrance, “Heart on Fire,” evokes the spirit and joyfulness of the girls who live there through cardamom, lemon, and green tea.
The new Collection honors the work Malala Fund does every day, partnering with locally-led organizations in these four countries to ensure every girl can access and complete 12 years of education. Each scent celebrates the joy, tenacity, and courage of the women and girls driving change on the ground, while also augmenting Pura’s annual grant to Malala Fund by donating eight percent of net revenue from the Pura x Malala Fund Collection to Malala Fund directly.
Just as each country’s scent is unique, so too are their needs related to education. But with support from Malala Fund and Pura, local leaders are coming up with creative ways to mobilize entire communities (parents, teachers, elders, and the students themselves, in their pursuit of solutions, understanding that educating girls helps everyone thrive. Here’s how their efforts are creating real, durable impact in Tanzania and Pakistan, and creating a ripple effect that changes the world for the better.
Parent-teacher associations help Maasai girls and their communities in Tanzania problem-solve
A girl’s school in Tanzania. Captured by James Roh for Pura
Northern Tanzania, Grace’s home, is home to pastoralist communities like the Maasai, a nomadic people who have moved with the seasons to nurture the land and care for their livestock for centuries. The nomadic nature of this lifestyle creates significant and unique barriers to girls’ education. Longstanding gender roles have enabled Maasai to survive in the harsh environment and have placed great value on both women and men. Over time, as nomadic life has been threatened by the privatization of land and stationary education models have been implemented, the reality of pastoralist livelihood has shifted and introduced new complexities. Now, the sheer distance to schools is both a practical challenge and one that often comes with danger from the landscape, predators, and potential exposure to assault along the journey. Girls shoulder the responsibility of household chores and there is often cultural pressure around early marriage – both leading to boys’ education being prioritized over girls’.
“There are very, very good [pastoralist] cultural practices, which are passed from generation to generation,” says Janet Kimori, an English teacher at Lekule Girls Secondary School in Longido, Tanzania. But when cultural practices act as educational barriers, “you have to sit down and look for where you are going to assist. As a school, as an individual, the school administration—all of us will chip in and know how we are going to deal with this problem.”
PWC works to ensure girls are able to exercise their right to an education while also preserving pastoralist culture. One successful approach, the organization found, has been the formation of Parent Teacher Associations (PTAs), created with help from Malala Fund. In PTA meetings, students, parents, teachers, elders, and government officials meet, discuss educational barriers, and come up with community-led solutions that preserve and honor their culture while advancing educational outcomes.
PTA meeting in Tanzania. Captured by James Roh for Pura
One recent PTA meeting highlights how these community-led solutions are often the most effective. At Lekule Girls Secondary School, the lack of fresh water forces girls to walk long distances to collect water for the school’s kitchen during the school day, and these long journeys not only disrupt class time but can leave girls vulnerable to sexual assault in isolated areas. Through facilitated discussion, PTA members landed on a solution: installing a borehole to pipe in fresh water to the school. Reliable access to water creates a better learning environment for the girls, but it also benefits the community at large, as local governments are then more likely to invest in health clinics and other community resources nearby.
With a solution in place, the PTA was then able to discuss ideas and map out a course of action. The women would raise money for the cost of the borehole, while the men would recruit workers to dig the hole and lay the pipe. Together, they would ask government officials to match their investment.
The benefits of PTA meetings within the pastoralist communities are undeniable. “The girls are talking and addressing issues in a confident way, and parents feel they are part of the resource team to solve challenges happening at school,” Grace says. One unexpected benefit: The larger cultural impact these PTA meetings have created. Thanks to the success of PTAs within pastoralist communities, the models are now being endorsed on a national level, and schools across Tanzania are starting to use them to solve problems in their own communities. When a community creates opportunities for girls to learn, everyone benefits.
Safe spaces in rural Pakistan help students and their parents connect, then drive change
Safe space for girls meeting in Pakistan. Captured by Insiya Syed.
A continent away in Pakistan, the country’s northernmost region of Gilgit-Baltistan seems like a land untouched by time. The region’s looming mountains, snow-capped peaks, lush valleys and crystalline lakes draw nature lovers and landscape photographers from around the world, but living among this kind of breathtaking scenery has its drawbacks. Schools in the region are few and far between, and the area’s harsh climate often makes roads inaccessible for travel. Poverty and gender-based discrimination are additional obstacles, making school even further out of reach, and girls are affected disproportionately. Going up against these barriers requires a persistent, quiet strength that’s found in the women who live there and reflected in Pakistan’s signature scent.
Saheli Circles are how local leaders in Gilgit-Baltistan are bridging the gap between girls and education. An Urdu term for “female friend,” Saheli Circles are after-school safe spaces where girls explore subjects like art and climate change, while also developing skills that help them manage emotions, set goals, and build positive relationships. Girls study in groups, visit the library, play sports, and tackle filmmaking and photography projects, all designed to develop self confidence and teach the girls how to advocate for issues that matter to them. But the work doesn’t stop there.
“What we’re trying to achieve here will only be impactful if it trickles down to the home environment and the school environment,” says Marvi Sumro, founder and program director of Innovate, Educate, and Inspire Pakistan (IEI), the local organization that developed the Saheli Circles model and partnered with Malala Fund in 2021 to make it a reality. Ever since, Saheli Circles have grown to involve teachers, elders, and parents to encourage relationship building that’s essential for young girls and adolescents. “Our spaces can give mothers and daughters an opportunity to interact a little differently—do an art activity, or have a cup of tea together, or some good conversation,” Marvi says.
The relationship building is what makes the biggest positive impact throughout the community. Recently, one Saheli Circle was able to bring together parents, teachers, and administrators to advocate for better education at their local school, and together they convinced the department of education to hire a science teacher. Another Saheli Circle organized a fund where members of the community can contribute monthly to pay for uniforms, books, and other school expenses for the girls in their village, eliminating those small, hidden costs that are often a barrier to education for many. A third Saheli Circle was able to produce a short film about how gender-based household chores can take away valuable study time from girls, leaving them at a disadvantage. “The girls put the film together and showed it to the mothers, and the response from the mothers was just beautiful,” Marvi says.
Girls smiling in Pakistan. Captured by Insiya Syed.
The education and relationship building that the girls receive in Saheli Circles connects them to larger opportunities and economic freedom that are not possible in their hometown. “For girls in Gilgit-Baltistan, education is extremely important because of the fact that we’re so far away from where the economy is, where the opportunity is. Education becomes this bridge for us, for our girls, to access all the opportunity and economy that exists in [larger cities].”
From rural Tanzania to remote Pakistan, local organizations prove every day that prioritizing girls’ education benefits everyone. Communities that lift up girls are able to secure resources like clean water and well-staffed schools, as well as build stronger relationships.
These outcomes are only possible because of the women and girls who work tirelessly in these regions to overcome barriers and drive progress. The Pura x Malala Fund Collection is a way to honor them, celebrate their achievements, and unite people the world over around a shared belief that education is freedom. Like scent, that belief can build, travel, and has the possibility to transform the world.
Experience the Pura x Malala Fund Collection here, and connect with the stories of real girls leading change across the globe.
On the outside, Fiesta Fresh Market looks like just another neighborhood grocery store in New Castle, Delaware. Inside the produce section, however, customers can listen to local bands perform their latest songs live and in person. These “Mercadito Sessions” have since evolved from a simple community offering into a full-fledged live music event.
While grocery stores and live music don’t typically mix, at Fiesta Fresh Market, it’s part of the family. The Aguilar Garcia family, who run the store, have music in their roots—especially co-owner José Luis Aguilar Garcia, who works in the music industry.
In the hope of helping Mexican American bands gain more exposure, José and his family offered their produce section as a space for Latin musicians to perform for customers. They were inspired by National Public Radio’s “Tiny Desk Concerts,” which feature artists performing live in a confined space.
These produce section mini-concerts, dubbed “The Mercadito Sessions,” initially puzzled customers. Over time, however, shoppers came to welcome and enjoy the live music, with some even visiting just for the performances. Then, posts on the store’s social media featuring the bands began to go viral.
“The idea is to highlight independent artists from the area,” José told CBS Philadelphia. “Because it’s getting more attention online, people are excited. They’ll ask when we’re doing the next one.”
Commenters on the store’s Instagram celebrated the market’s concert concept:
“This is so cool. Not everyone wants to go to bars and/or have to stay up late to hear live music. I love this so much.”
“Honestly this is the absolute coolest thing ever.”
“Amazing music scenes going on everywhere, love the magic being shared.”
“We need this right now in the world…Real humans doing real human things.”
While the Mercadito Sessions showcase Mexican regional music, they are open to any genre. As the series gained attention online, many bands reached out to Fiesta Fresh Market to get booked. Several acts have come to perform and record as customers pick out fresh fruits and vegetables.
Concerts for the community, by the community
Musicians and customers alike say these concerts provide a sense of community among Latin Americans living in Delaware. They not only celebrate their culture, but also showcase it to others in New Castle.
“It gives us a platform to portray who we really are,” musician Jesús Beltran Méndez told CBS Philadelphia. “There’s a lot of misconceptions about who we are. There are bad people. There are good people. We are just human.”
Demand for the music has grown so much that the grocery store is now hosting and promoting a full-fledged concert event. What was once a place to buy groceries has become a spotlight for the community—all by offering a small space in an aisle.
The notice informed her that a neighbor had filed a complaint about her “inappropriate public displays” and “disturbance of community aesthetics.” She was baffled. She practiced at 6 AM when almost no one else was awake, wore standard workout clothes, and made no noise.
Then it got stranger. When she followed up with the HOA manager for specifics, she learned the neighbor had gone further than a written complaint. They had been photographing her in various poses and submitted the photos as evidence, arguing they were “inappropriate for children to potentially see” and were “promoting Eastern religious practices in a family community.”
A woman meditates while doing yoga. Photo credit: Canva
“I’m literally just doing basic vinyasa flow!” she wrote.
The detail about Eastern religious practices caught significant attention when the post went viral on Reddit, and for good reason. Legal experts and housing advocates are clear on this point: the Fair Housing Act prohibits HOAs from restricting a homeowner’s use of their property based on religion. As one legal resource explains it plainly, an HOA can ban exercise broadly, but it cannot single out yoga specifically because of its perceived religious associations. The same logic applies to holiday decorations — an HOA that bans string lights for Diwali but allows Christmas lights is on legally shaky ground.
Commenters on the post were quick to flag this. “If that whole promoting Eastern religion thing is an exact quote, I feel like that right there is your ticket to fight,” wrote u/cheybananas. “They can’t just outlaw religious practices.”
Others were more focused on the neighbor’s surveillance. Several urged her to file a counter-complaint about someone photographing her on her own private terrace at dawn. “Taking photos of someone on their private residence without their knowledge or consent?” u/ok-pomegranate-6479 wrote. “Involve authorities if you have to, that’s creepy.”
A woman executes an advanced yoga pose on the beach. Photo credit: Canva
The homeowner had already come to the same conclusion on her own. After reviewing her HOA’s bylaws, she found nothing prohibiting yoga or exercise on private terraces, only a vague clause about maintaining community standards. She drafted a formal email to the HOA board requesting the specific bylaw citation they were relying on, along with copies of all photos collected of her. She also made clear she was considering a counter-complaint about the neighbor’s behavior.
“The irony is that yoga is supposed to reduce stress,” she wrote, “but this whole situation is doing the opposite.”
Her experience isn’t unusual. A Rocket Mortgage survey of more than 1,000 HOA homeowners found that more than 3 in 10 feel their HOA has too much power, and 10% have considered selling their home because of it.
This article originally appeared earlier this year.
It’s hard to say what makes every woman happy or what every woman wants, and as a woman myself, I’m not a fan of sweeping generalizations based on gender. However, there are certain elements of walking through the world as a woman that are fairly universal, which makes me feel confident in saying this:
If you ever want to see pure, spontaneous joy, watch a woman put on a dress and suddenly realize it has pockets!
Women’s clothes are notorious for having either no pockets (most dresses) or pockets that are barely usable (most jeans and dress pants). And this isn’t just a perception—a 2018 study by The Pudding found that, on average, the front pockets on women’s jeans are 48% shorter and 6.5% narrower than they are on men’s jeans. I have pants in my wardrobe that look like they have both front and back pockets, but they don’t; where the pocket opening would be is sewn shut. Faux pockets may sound dumb—because they are—but they’re not uncommon. And some pockets are so small you can’t even fit a ChapStick into them.
To test whether women’s pockets really are as bad as they (we) say they are, popular vlogger Nick Wilkins tried on a pair of women’s jeans. The fit was great and they looked fine. But the moment he held up the items he usually puts in his own pockets, women collectively let out a loud “HA!” Sure enough, when he tried to put his phone and wallet in the pockets, his reaction reflected what women have said countless times ourselves: “Are you serious? That’s all it does?”
As it turns out, the history of women’s clothing and pockets goes way back, and, of course, there have been various trends and shifts over time. Some people have posited that companies don’t put usable pockets into women’s clothing so that they can sell more purses and handbags. However, according to a deep dive in FASHION Magazine, that’s not quite the whole story. Believe it or not, we’re still living with leftover, outdated notions of men being active and women being passive, with men’s clothing needing to be functional and women’s clothing desiring form over function.
“Essentially: Men are required to act and therefore need practical clothing,” writes Annika Lautens. Women are expected to simply appear and be watched—their beauty prioritized above all else. And these outdated gender ideals are still being sewn directly into our clothing.”
The irony, of course, is that women tend to carry more things than men. Sure, sometimes that necessitates a purse, but sometimes you don’t want to carry something extra. Pockets are nice. They’re convenient, helpful, and functional. We want them. We need them. What in the name of patriarchy is the problem here?
It can’t be that hard to make normal pants for women with decent pockets. Jeans with decent pockets. Dress pants with decent pockets. And yes, dresses with pockets, too. We are seeing more independent and female-led clothing makers providing pockets, and clearly the awareness about it is finally kicking in pretty universally. But as most women can attest, it remains an issue.
Maybe women would simply be too powerful if we all had pockets. Maybe this will be our ultimate last stand. Pockets or bust, ladies. Pockets or bust.
This article originally appeared [time-difference] ago. It has been updated.
Gen X stylist Jennine Jacob posts a lot of content encouraging women not to fall victim to ageism and instead find confidence in their self-expression. But in a recent video, she got candid about how freeing it’s been to reject society’s norms in her own life.
In the clip, Jacob referenced a woman on Instagram who shared that “no one prepares you for mid-forties ugly.” The video appears to come from content creator Susie Trigg Tucker, who got candid about the natural “grieving process” that comes with “your physical beauty changing.”
Addressing her own gray hair and textured skin, Tucker urged other women to “lean into acceptance” and “work on redefining what makes us beautiful.”
But for Jacob, the experience hasn’t been quite so painful. In fact, it’s been rather liberating.
“No one prepared me for how little I would care about what people think about my looks,” she said. “Nobody prepared me for how comfortable I would feel about my looks at this age.”
“And yes, I have wrinkles, I have thinning hair, I have gray hair…I have all of the things that are like conventionally bad, but I literally could not care less,” she added.
Her reason for this laissez-faire attitude is simple. “I did my time in the patriarchy, and my time is done,” she shared.
“I have never felt more free being so ‘ugly’…I am so grateful for it,” Jacob concluded.
Judging by the comments, she’s not the only one who has felt this way.
“100000000000%!!!! I feel the best ever!!!!❤️”
“I couldn’t agree more! Aging out of the male gaze is the best part! Now there’s an inner peace like I have never known. I wish this gift for all women.”
Granted, it seems that Jacob did spend some time, as Tucker put it, “redefining what beauty looks like.” In previous videos, she shared that when she first turned 40, she used Botox, face tape, and filters in hopes of looking younger. Now she doesn’t use any of those things and says she feels “1,000x better.”
Really, these two women aren’t arguing two different points of view. It’s perfectly natural for women (or anyone, really) to grieve a physical way of being that no longer exists one moment, and the next appreciate the wisdom and confidence that come with growing older. That’s pretty much adult life in a nutshell.
Their conversation arrives at a moment when aging, beauty standards, and cosmetic procedures are being talked about more openly than ever. Social media feeds are filled with discussions about Botox, fillers, preventative treatments, and whether embracing natural aging is empowering or simply another unrealistic expectation placed on women.
For some people, cosmetic procedures feel like a form of self-expression and autonomy. For others, rejecting those options can feel equally empowering. Increasingly, women are speaking honestly about the complicated emotions that come with getting older in a culture that has long prioritized youth.
What voices like Tucker’s and Jacob’s show is that there isn’t just one correct way to navigate that experience. Some people grieve the changes that come with age. Others feel an unexpected sense of freedom when they realize they no longer feel pressured to perform beauty for anyone else.
And, sometimes, those two feelings can exist at the very same time.
What matters most, as both women suggest in their own ways, is giving people the space to define beauty and self-worth on their own terms. For many women entering their 40s and beyond, that definition is finally becoming something they get to write themselves.
