Behold, the bindi. How one small dot can stop a deadly nutrient deficiency in its tracks.
True
Gates Foundation

Many women and girls in India wear a small dot, called a bindi, on their foreheads.

Images by the Grey Group.


The bindi is traditionally used for religious purposes, to signify marriage, and for a number of other reasons.

But now it's being used to help save lives, thanks to the creative minds at ad agency the Grey Group and the Neelvasant Medical Foundation and Research Centre.

In India alone, 350 million people are at risk for iodine deficiency.

Iodine deficiency is the world's leading cause of brain damage. You don't hear much about iodine, but its role in the human body is incredibly important.

In pregnant women, a lack of iodine can result in cognitive birth defects or stillbirth.

While iodine deficiency is a problem around the globe, parts of rural India suffer greatly because iodized salt, the most widely used method for combatting iodine deficiency, is not readily available.

Supplements exist, but they're expensive.

Knowing this, Grey for Good, the philanthropic arm of Grey Group, developed the Life Saving Dot.

The back of each Life Saving Dot, or Jeevan Bindi, is coated in iodine, which turns it into a small iodine patch.

Over eight hours, each Jeevan Bindi delivers up to 150 micrograms of iodine through the skin.

That's 100% of the recommended amount for women!

.

Best of all, a month's supply of Life Saving Dots is affordable!

30 days of dots costs 10 rupees, or 16 cents.

To get the dots where they're needed most, Grey for Good teamed up with the Neelvasant Medical Foundation and Research Centre, a non-governmental organization supporting rural and tribal populations in India.

The foundation identified groups in need and set up medical camps to deliver the innovative supplements.


So far, more than 30,000 women in over 100 villages have received these Life Saving Dots.

While it's not clear yet whether the bindis are entirely effective under every circumstance — for example, it's possible the iodine could evaporate over time when worn in extreme heat or other severe conditions — this is a huge step toward solving a serious global health crisis.

Learn more about Life Saving Dots in this short video:

True
Back Market

Between the new normal that is working from home and e-learning for students of all ages, having functional electronic devices is extremely important. But that doesn't mean needing to run out and buy the latest and greatest model. In fact, this cycle of constantly upgrading our devices to keep up with the newest technology is an incredibly dangerous habit.

The amount of e-waste we produce each year is growing at an increasing rate, and the improper treatment and disposal of this waste is harmful to both human health and the planet.

So what's the solution? While no one expects you to stop purchasing new phones, laptops, and other devices, what you can do is consider where you're purchasing them from and how often in order to help improve the planet for future generations.

Keep Reading Show less

Sir David Attenborough has one of the most recognized and beloved voices in the world. The British broadcaster and nature historian has spent most of his 94 years on Earth educating humanity about the wonders of the natural world, inspiring multiple generations to care about the planet we all call home.

And now, Attenborough has made a new name for himself. Not only has he joined the cool kids on Instagram, he's broken the record for reaching a million followers in the shortest period. It only took four hours and 44 minutes, which is less time than it took Jennifer Aniston, who held the title before him at 5 hours and 16 minutes.

A day later, Attenborough is sitting at a whopping 3.4 million followers. And he only has two Instagram posts so far, both of them videos. But just watch his first one and you'll see why he's attracted so many fans.

Keep Reading Show less
True

$200 billion of COVID-19 recovery funding is being used to bail out fossil fuel companies. These mayors are combatting this and instead investing in green jobs and a just recovery.

Learn more on how cities are taking action: c40.org/divest-invest


There are very few people who have had quite as memorable a life as Arnold Schwarzenegger. His adult life has played out in four acts, with each one arguably more consequential than the last.

And now Schwarzenegger wants to play a role in helping America, his adopted home, ensure that our 2020 election is safe, secure and available to everyone willing and able to vote.

Shortly after immigrating to America, Schwarzenegger rose up to become the most famous bodybuilder in history, turning what was largely a sideshow attraction into a legitimate sport. He then pivoted to an acting career, becoming Hollywood's highest paid star in a run that spanned three decades.


Keep Reading Show less

One night in 2018, Sheila and Steve Albers took their two youngest sons out to dinner. Their 17-year-old son, John, was in a crabby mood—not an uncommon occurrence for the teen who struggled with mental health issues—so he stayed home.

A half hour later, Sheila's started getting text messages that John wasn't safe. He had posted messages with suicidal ideations on social media and his friends had called the police to check on him. The Albers immediately raced home.

When they got there, they were met with a surreal scene. Their minivan was in the neighbor's yard across the street. John had been shot in the driver's seat six times by a police officer who had arrived to check on him. The officer had fired two shots as the teen slowly backed the van out of the garage, then 11 more after the van spun around backward. But all the officers told the Albers was that John had "passed" and had been shot. They wouldn't find out until the next day who had shot and killed him.

Keep Reading Show less