In Partnership With

We could all use more humor this back-to-school season

Some of the moments that make us smile the most have come from everyday heroes, like our hardworking teachers. Everyone could use a little morning motivation, so Crest – the #1 Toothpaste Brand in America – is teaming up with some popular digital all-stars to share their smile-worthy, positivity-filled (virtual) pep talks for this year’s…

Some of the moments that make us smile the most have come from everyday heroes, like our hardworking teachers.

Everyone could use a little morning motivation, so Crest – the #1 Toothpaste Brand in America – is teaming up with some popular digital all-stars to share their smile-worthy, positivity-filled (virtual) pep talks for this year’s back-to-school season!

As part of this campaign, Crest is donating toothpaste to Feeding America to unleash even more smiles for families who need it the most.

Let’s encourage confident smiles this back-to-school season. Check out Mr. McTiktok’s back-to-school pep talk above!

Education

Woman brings her Italian husband back-to-school shopping and his jaw drops at her list

Generations

Gen Z’s ‘nonna maxxing’ trend of living like an Italian grandmother is genuinely brilliant

Culture

A rich maharaja took in 1,000 Polish kids during WWII, recreating their home on Indian soil

Wholesome

83 neighbors made ‘Halloween in July’ for birthday of autistic boy who loves trick-or-treating