+

Would you rather go nowhere or fly free with some compromise?

That was the option JetBlue Airlines presented to 150 passengers on a flight bound for Phoenix from Boston. "Everyone who's willing to participate has a chance to win one round-trip ticket to anywhere JetBlue flies," the Captain told them as they hovered some 30,000 feet above the planet.

But there was a catch:



GIF from JetBlue/YouTube.

150 people. 97 different options. That's a 9.354306 x 10-297 chance of everyone instinctively agreeing. Or, as explained to me by our brilliant Director of Intel, "that's worse odds than if you put every planet in the universe in a bag, and picked one out, and it happened to be Earth."

Which I think means the odds are pretty bad.


Presumably there were more people interested in Bogotá than Buffalo right off the bat, which could skew the probability. GIF from "The Empire Strikes Back."

Fortunately, the passengers were given some time to talk among themselves and figure out a plan.

The passengers immediately turned to their neighbors in the seats beside them then reached across the center aisle to state their case for Anchorage or Aguadilla or Albuquerque or wherever else they were hankering to go.


GIF from JetBlue/YouTube.

Although most people were on board for some international travel, there were some passengers who had personal reasons pulling them toward domestic destinations — and some of them didn't have passports, further complicating the international issue.

And still the clock kept ticking down toward their deadline. For all the gains that certain individuals had made in convincing others over to their side — and despite the obvious incentive that everyone only wins if they all agree to compromise — the passengers on this JetBlue Flight 603 were soon trapped in a stalemate: Costa Rica or Turks and Caicos?


"Some days, you just can't get rid of a time bomb." GIF from "Batman '66."

Within only minutes to spare — and with some stubborn minds still holding tightly to the convictions of their preferred tropical destination — a few individuals even rose to their feet to address the assembled masses with grandiose speeches!


GIF from JetBlue/YouTube.

Things were definitely heating up.

As the plane approached its point of descent, the passengers cast their ballots. Would they vote in favor of the greater good? Or would self-interest rule over mutual benefit?

Attention passengers: We interrupt this melodramatic retelling of a delightful social experiment to offer an insightful bit of Real Talk™. Please fasten your seatbelts as we could experience some turbulence:

It's understandably easier to get people to cooperate for a free vacation getaway than about health care or national defense or economic security or general social welfare.

But why is that? Why do temporary leisure activities inspire greater empathy and teamwork than our long-term happiness as individuals and as a society?


Even minions understand. And they're evil sidekicks! GIF from "Minions."

Because if 150 unsuspecting passengers can find a way to come together for the sake of a Costa Rican getaway, then there's no reason that the rest of our country can't do the same.

Of course the passengers ultimately united for the greater good. Why wouldn't they?

Maybe you were on that flight and you really, really wanted to go to Tahoe. That's cool. But what's more important: You going to Tahoe or you and everyone else getting a free vacation, even if it's not exactly where you want to go?


Don't be like Tony Stark. GIF from "Iron Man."

As hard as it is, sometimes you need to stop worrying about legroom and settle for that tropical vacation for the benefit of everyone around you. Because that's better than not going anywhere at all.

OK, so maybe it's not a perfect metaphor. But you get the idea.


GIF from JetBlue/YouTube.

Check out JetBlue's whole exciting social experiment below:

Pop Culture

She bought the perfect wedding dress that went viral on TikTok. It was only $3.75

Lynch is part of a growing line of newlyweds going against the regular wedding tradition of spending loads of money.

Making a priceless memory

Upon first glance, one might think that Jillian Lynch wore a traditional (read: expensive) dress to her wedding. After all, it did look glamorous on her. But this 32-year-old bride has a secret superpower: thrifting.

Lynch posted her bargain hunt on TikTok, sharing that she had been perusing thrift shops in Ohio for four days in a row, with the actual ceremony being only a month away. Lynch then displays an elegant ivory-colored Camila Coelho dress. Fitting perfectly, still brand new and with the tags on it, no less.

You can find that exact same dress on Revolve for $220. Lynch bought it for only $3.75.
Keep ReadingShow less
Images provided by Pacifico

Making waves in the best way

True

At last, summer is here. And for many people, that means it's time for heading to the beach and maybe even catching some waves. Surfing is a quintessential summertime activity for those who live in coastal communities—it’s not only really fun and challenging, it’s also a great way to celebrate Mother Nature’s beauty. Even after a wipeout, the cool water mixed with warm sunshine offers a certain kind of euphoria. Or, you know, just hanging back on the sand is plenty fun too. Simply being outdoors near the ocean is its own reward.

pacifico quiksilver beach cleanupLet’s protect the places where outdoor adventure happensAll photos provided by Pacifico

However, it's well known that our beautiful beaches are suffering the consequences of overcrowding, pollution and littering. What was once a way of playing in nature is now slowly destroying it. And of course, this affects beachgoers everywhere. The sad truth is—without taking action to preserve all the natural joys the earth provides, we will eventually lose them.

But there is hope. Two popular brands that both have roots in surf culture have teamed up to help make trips to the beach a more sustainable pastime. The best part? You don’t have to know how to hang ten in order to participate.

Pacifico®, a pilsner-style lager originally brought to the U.S. by surfers, and Quiksilver, an iconic apparel company loved by both surfers and beach goers alike, have created a brand-new range of clothing and accessories with sustainability in mind.

Take a look below. These threads are great for all kinds of fun in the sun, without compromising the environment.

pacifico quicksilver beach cleanupsReady to make some waves

The collection launches on July 5 and includes tees and woven shirts, boardshorts, hats, flip-flops and a special beach towel and tote bag. The unique collaboration features the vibrant, colorful designs that are the hallmark of Quiksilver combined with Pacifico elements, created to make a positive impact.

Each item has been thoughtfully curated to minimize an environmental footprint and protect the outdoors. The hats, for example, are made from NetPlus® by Bureo®, a raw material created from South American recycled fishing nets. Additionally, the board shorts are made from recycled plastic bottles, and tees are made with 100% organic cotton. Pretty rad stuff, to put it in surfer lingo.

The prices on these pieces are equally rad, ranging from $28 flip-flops to $60 boardshorts.

In keeping with the sustainable ethos and protecting the places we play, Pacifico and Quiksilver will celebrate the products’ launch by hosting two beach cleanups. The first is on July 5 at Sunset Point in Malibu, California, from 4-5:30pm, and the second is on July 9th at Deerfield Beach in Florida from 8:30 – 10:30am.

pacifico quicksilver clothing lineCleaning up and looking good while doing it

Theses beach cleanups are open to anyone over the age of 21 who’s ready to have some fun while taking care of nature’s playground.

Those who can’t make it to the beach (bummer, dude) don’t have to miss out on all the fun. The new collection will be available on July 5th at www.quiksilver.com/mens-collab-pacifico. And even if you don’t surf, never plan to surf, have no desire to even be near a surfboard, rest assured, the apparel is still cool. Plus sustainable choices are always good fashion.

Our planet provides us with an endless supply of beauty and adventure. But without more mindful actions from humanity, its natural wonders will eventually diminish. Fortunately Pacifico and Quiksilver are making it easier than ever for people to enjoy the great outdoors without jeopardizing it. That’s a wave worth riding.

This article originally appeared on 08.21.18


Addie Rodriguez was supposed to take the field with her dad during a high school football game, where he, along with other dads, would lift her onto his shoulders for a routine. But Addie's dad was halfway across the country, unable to make the event.

Her father is Abel Rodriguez, a veteran airman who, after tours in Iraq and Afghanistan, was training at Travis Air Force Base in California, 1,700 miles from his family in San Antonio at the time.

"Mom missed the memo it was parent day, and the reason her mom missed the memo was her dad left Wednesday," said Alexis Perry-Rodriguez, Addie's mom. She continued, "It was really heartbreaking to see your daughter standing out there being the only one without their father, knowing why he's away. It's not just an absentee parent. He's serving our country."

Keep ReadingShow less