+
yassify, yassify bot, yassification, toni collette

Toni Collette being 'yassified' on Twitter.

Kamala Harris has turned into Kim Kardashian. Abraham Lincoln is now Angelina Jolie. Behold, The Great Yassification is here.

Jumping off of the LGBTQ term "YAS, queen," a phrase made mainstream by shows like "RuPaul's Drag Race" and "Broad City," to "yassify" means to drastically glam up an image using heavy editing, usually through FaceApp. Click that slay button for contoured cheeks, thick eyelashes and ultra-defined eyebrows, and voila, you are yassified.

As it turns out, the beauty-app-trend-turned-hilarious-meme-with-a-dash-of-queer-slang has about as many layers as a yassified photo.


The trend started to fly off the handle after Toni Collette got yassified in a still from the horror film "Hereditary." Her transformation is almost more eerie than the movie itself.

Denver Adams, an art student in Nebraska, really took things up a notch by creating @YassifyBot on Twitter. Receiving thousands of requests, the Yassify Bot applies filter after filter, careful to not lighten skin tones so that people of color don't appear more Caucasian, which the app problematically does. Still, that doesn't stop them from applying crazy makeup and gender swapping. Cause why not?

​The Yassify Bot magically turned Joe Biden into the Dos Equis' "Most Interesting Man in the World," with esteemed Vice President Kamala Kardashian by his side.

​Mrs. Doubtfire is now QUEEN Doubtfire. All hail the queen.

Honestly I thought Abraham Lincoln was attractive before. But now THIS. Hello SLAYbraham.

British Bake Off’s Paul Hollywood is dishing out looks instead of handshakes.

The Doll from "Squid Game" is ready to slay more than just the players.

Daniel Kaluuya, Get Out of here with that glam

As a Maggie Smith fan, this one was my particular favorite.

Sorry, Mark Zuckerberg. Even as a beautiful woman, you cannot sell me the Metaverse.

As with any successful meme, yassification has now evolved into the wordplay stage on Twitter.

The trend is now a strange hybrid between satire and celebration. On the one hand, it begs us to look once again at the bizarre beauty standards we place on ourselves with all the digital enhancements at our disposal.

Adams told BuzzFeed News, "This app is genuinely used by people. I think there's a conversation to be had about how unhealthy that culture is." No doubt we're used to seeing this undeniably warped sense of beauty flood magazine covers and social media. Yassifying just takes it to the nth degree.

On the other hand, this flamboyant embrace of camp also reflects the performance art spirit of queer culture. Think of the dramatic drag shows, theatrical fashion, the viral limp wrist movement … even the term "YAS queen."

The real difference between the two sides is awareness. One is hiding behind a mask, and one is expressing authentically through the mask. Or in this case, filters.

Whether it actually changes the public's perspective on either subject, the yassification trend is at least serving up some laughs, along with some serious face.

via Chewy

Adorable Dexter and his new chew toy. Thanks Chewy Claus.

True

Every holiday season, millions of kids send letters asking for everything from a new bike to a pony. Some even make altruistic requests such as peace on Earth or helping struggling families around the holidays.

But wouldn’t the holiday season be even more magical if our pets had their wishes granted, too? That’s why Chewy Claus is stepping up to spread holiday cheer to America’s pets.

Does your dog dream of a month’s supply of treats or chew toys? Would your cat love a new tree complete with a stylish condo? How about giving your betta fish some fresh decor that’ll really tie its tank together?

Or do your pets need something more than mere creature comforts such as life-saving surgery?

Keep ReadingShow less
Photo by Jeremy Wong on Unsplash

Teen raises $186,000 to help Walmart worker retire.

In America, many people have to work well past the age of retirement to make ends meet. While some of these people choose to work past retirement age because it keeps them active, some older people, like Nola Carpenter, 81, work out of necessity.

Carpenter has been working at Walmart for 20 years, way beyond most people's retirement age just so that she can afford to continue to pay her mortgage. When 19-year-old Devan Bonagura saw the woman looking tired in the break room of the store, he posted a video to his TikTok of Carpenter with a text overlay that said, "Life shouldn't b this hard..." complete with a sad face emoji.

In the video, Carpenter is sitting at a small table looking down and appearing to be exhausted. The caption of the video reads ":/ I feel bad." Turns out, a lot of other people did too, and encouraged the teen to start a GoFundMe, which has since completed.

Keep ReadingShow less

Philadelphia is taking the city back to the past.

Remember when calling your parents, a tow truck or a friend when you were out and about meant digging in your pocket for a quarter to make a pay phone call? Well, a Philadelphia-based collective, PhilTel, is jumping into the past with a modern twist, by installing free-to-use pay phones throughout the city.

Of course, the pay phones that many of us grew up were removed from public places years ago. There no longer seemed to be a need for them when most people had a phone in their pocket or in their hand. But it's easy to forget that not everyone has or wants that luxury. For some people, staying that connected all the time can be too much and for others, it's simply financially impossible to own a cell phone.

Keep ReadingShow less

This article originally appeared on 07.22.21


As if a Canada goose named Arnold isn't endearing enough, his partner who came looking for him when he was injured is warming hearts and having us root for this sweet feathered couple.

Cape Wildlife Center in Barnstable, Massachusetts shared the story on its Facebook page, in what they called "a first" for their animal hospital.


Keep ReadingShow less
popular

Think all cats are the same? These pictures prove they each have their own personality

Photographer Nils Jacobi shows how cats aren't nearly as aloof as one might think.

All images used with Nils Jacobi's permission. @furryfritz/Instagram

Catographer purrfectly captures cats' purrsonalities.

People often mistakingly attribute a singular personality to cats—usually the words "aloof" or "snobby" are used to describe them. At best, they might be given the "evil genius" label. But in actuality, no two cats are alike. Each has their own distinct ways of being, whether that’s silly, sophisticated, affectionate, downright diabolical or somewhere in between.

This photographer has the pictures to prove it.

Nils Jacobi, better known online as furryfritz, the catographer, has photographed literally thousands upon thousands of cats—from Maine coons who look like they should be in a perfume ad to tabbies in full-on derp mode.
Keep ReadingShow less