An entrepreneurial Ph.D candidate sheds light on how technology helps her grow her small business
Pita and David in front of their mobile plant shop
If there is a positive connection between mental health and caring for plants, Lupita Ríos is determined to make it her life’s work to share it with the world.
Ríos owns Dallas-based Pita’s Planters, a small business offering handmade planters, vases, art, bouquet preservation. Her love of vegetation can be traced back to where she spent her childhood—in the jungles of Guatemala—but it wasn’t until Ríos began struggling with panic attacks after college that she realized how healing plants can be.
During a particularly anxious period in her life, the only thing that brought her comfort was a plant she’d inherited from a co-worker. “Every day I would come into work and see some new growth or a new little leaf, and I would just feel so excited … it was like this little seed of light for me during a time when I was not feeling much joy,” said Ríos.
Pita in her plant shop https://www.pitasplanters.com
So she did what made sense: she kept growing plants, eventually learning how to create pots from recycled materials. During the pandemic, she and her husband opened a mobile plant store, which allowed her to share her passion with people in the community. What began as a meditative hobby quickly turned into a booming business, and Ríos, who is also working towards a Ph.D in Neuroscience, found herself overwhelmed with the things that come with being a small business owner (like keeping up with voice messages!).
“I learn as I go,” said Ríos, mentioning that one of the rookie decisions she made as a first-time business owner was to list her cell phone number under the business as the official contact number. “I quickly learned that was not a good idea! I got calls from customers left and right because the business grew so quickly.”
A friend suggested leveraging technology to keep Ríos’ sanity intact. She enrolled in Verizon Small Business Digital Ready, a free online program that offers small businesses nationwide access to over 50 expert courses and grant funding opportunities. The program includes resources created by small business owners for small business owners, covering topics such as marketing, financial planning, social media management, and more. For Ríos, this was the answer to juggling school and business without dropping any balls while the business continues to grow.
Taking control of her mobile plan was the first step in streamlining—and leveling up!—the business. Verizon’s My Biz Plan allowed her select and pay for only what she needed the One Talk App allowed her to reclaim her cell phone for personal use, and Verizon Business Assistant, a GenAI-powered text messaging solution , has been an enormous time-saver. Verizon Business’ 2025 State of Small Business Survey revealed 38% of SMBs are currently using AI–Lupita is one of many using it to help. Instead of spending precious time replying to every DM inquiring about the hours of her shop or troubleshooting a repotted plant’s wilting leaves, business owners like Ríos can set up, customize, and train a virtual assistant to field these questions.
“I didn't even realize I needed this in my life, but Verizon was like, we work with a lot of small businesses and we have a lot of tools that help set your business up so that I can focus on the products, on the marketing, on everything else. And I know that Verizon's got me covered in other ways where I don't have to think about it so much. It is so nice to have someone looking out for you and saying, ‘Yeah, you're busy. We got you covered here. We can take care of this."’
Verizon is committed to reaching one million small businesses with the resources they need to be successful by 2030—with over 450,000 small businesses like Pita’s Planters already using Digital Ready to help their businesses thrive.
Pita and David at their brick and mortar shophttps://www.pitasplanters.com
As for Ríos’ plans for after she receives her doctorate in Neuroscience? She wants to become a professor and continue growing her plant business.“Honestly, there’s nothing quite like having someone walk in who says they’ve never owned a plant before,” said Ríos. “Let me start your plant journey…within a few weeks, you’ll have a jungle in your house.”
Do you own a small business? Verizon offers over $1M in small business grants every year! Complete an application for the Verizon Small Business Digital Readyportal between May 1, 2025, and 11:59 pm PT on June 30, 2025, to be eligible for the application process for a $10,000 grant consideration.
A woman holding back her laughter.
One of the biggest topics in parenting these days is the mental and physical drain that comes with being the default parent in a family. The default parent is the one who is first in line when it comes to taking responsibility for parenting duties, whether that means making doctor’s appointments, ensuring the homework is done, or making sure the child has enough socks to make it through the week.
Being the default parent can lead to fatigue and burnout, and the parent can experience incredible anxiety when their attention turns away from the household or family. The situation is even worse when the default parent’s partner only does the bare minimum. Unfortunately, in American society, fathers are often the parents who do just enough to get by and are praised for it.
The notion that men don’t have to pull their equal weight in American family life is so ingrained that when Emma Hughes, a travel nanny with over one year of experience in childcare and family support, visited Sweden for two weeks, she experienced extreme culture shock.
"I've been in Sweden now and I think I've been ruined for American men," the 24-year-old said in a viral Instagram video. "Specifically raising a child with an American man in America, because these Scandinavian dads? Chef's kiss …"
"I'm actually embarrassed to talk about this because all of the observations that I've made have really revealed to me how deeply ingrained [expletive] dads have become like in my brain, and it's just like the default,” she continued.
The notion that fathers only have to do the bare minimum was so ingrained in Hughes’ psyche that she couldn’t understand seeing so many involved fathers in Sweden.
A dad playing soccer with his child.via Canva/Photos
"When I see more dads pushing their strollers in the park on a Saturday morning than moms, what does my brain think … That's weird, there is something abnormal about that,” Hughes said. “When I see dads at the grocery store with their kids. When I see dads out at restaurants or in public. It is so deeply telling of a lot of subconscious stuff that I have going on in my brain after working with so many families."
She said that even the best dads she's worked with in America would be considered the "Scandinavian bare minimum." She applauded one Swedish father who purchased a new size of diapers for his baby without being told to do so by his partner.
A couple holding up the Swedish flag.via Canva/Photos
"Like I watched a Swedish dad go to the grocery store and come home with like four bags of groceries and in that trip he had bought size two diapers for a baby that had previously been wearing size one and was ready to move into size two but that conversation had not happened between the mom and the dad,” she said.
Given Swedish dads' dedication towards their parenting responsibilities, it’s fair to assume that their partners are much happier and stress-free than those in the States. But what about their kids? Researchers at the United Nations who studied “child well-being in rich countries” found that Swedish fathers also ranked high by their children. The survey asked children in 28 countries if it was easy to talk to their dads, and while 67% of children in the study said their parents were easy to talk to, Swedish fathers scored higher at 72.4%. Meanwhile, the U.S ranked 25, out of 28, at just 59.7%.
A Swedish dad reading a note. via Canva/Photos
Ultimately, Hughes makes an important point that Scandinavian men have set a high bar for being fathers and that American men need to step up. The positive sign is that in America, the discussion around default parenting has been getting louder and louder, and hopefully, that will prompt more American men and women to set higher expectations so that one day, American men can catch Sweden’s.
A man and two women having a fun conversation.
There’s no one alive who doesn’t feel some anxiety about making small talk with other people. The difference is that some confront their fears because they know the incredible benefits that it can mean for their social life, romantic prospects, and careers, while some shy away and miss out on many opportunities.
Many people who avoid small talk believe those who excel at it are naturally charismatic or have been blessed with the “gift of gab.” However, many great conversationalists honed their skills and have a set of rules, techniques, and strategies they use when speaking to people, just like how people who do improvisational comedy or acting have a set of rules to follow to put everyone on the same page. Confident, sociable people may make engaging with others look effortless, but that’s because they have a strategy.
A group of coworkers having a laugh.via Canva/Photos
What is the 30-second rule?
New York Times bestselling author and founder of the Maxwell Institute, John C. Maxwell, had a rule whenever he started a conversation: “Within the first 30 seconds of a conversation, say something encouraging to a person.” This can work in any social or professional situation, for example:
At work:
“Wendy, I heard you did great on yesterday’s conference call.”
“Frank, I hear the clients really love working with you.”
At a party:
“Mohammed, I really loved those pictures you posted on Instagram on your trip to Mexico.”
“Sang, are we going to get some of your incredible barbecue today?”
On a date:
“Thanks for choosing such a great restaurant, it has such a nice ambiance.”
“I really like the way your necklace brings out your eyes.”
A man and woman joking on a date.via Canva/Photos
Whether you are complimenting, relaying positive information about the person, or encouraging them, the key is to pump them up and make them feel good about themselves. The 30-second rule fits nicely into Maxwell’s overall view of relationships: “Those who add to us, draw us to them. Those who subtract, cause us to withdraw,” he said.
The key to giving the other person encouragement is to do so genuinely. If you aren’t genuine with your compliments or words of encouragement, your words can have the opposite effect and make the other person feel like you are being condescending.
How does encouragement make people feel?
A man making a joke with other people in blue shirts.via Canva/Photos
Studies have shown that when people hear words of encouragement, they feel good and have a burst of energy. Psychologist Henry H. Goddard studied tired children and found that they had a burst of energy when he said something encouraging to them. But when he said something negative, they became even more tired.
Ultimately, a direct connection exists between being likeable and being genuinely interested in other people. William King said, “A gossip is one who talks to you about other people. A bore is one who talks to you about himself. And a brilliant conversationalist is one who talks to you about yourself.”
Every time you start a new conversation with someone, take the opportunity to share some words of encouragement with the other person, and you’ll be on your way to being seen as a brilliant conversationalist.
Forget kids. Grandmas say the darndest things. One grandma in particular took TikTok by storm for her brutally honest, yet hilarious “funeral rules.” And though Grandma Lill adds the caveat that it won’t be anytime soon, you had better remember these rules when the day finally comes. Or there might be two funerals to plan.
95-year-old Grandma Lill is no stranger to the spotlight. Her social media bios all read “I’m a celebrity” and she’s not foolin’ around. She has her own clothing line, YouTube Channel and her name has been uttered by the likes of Jimmy Kimmel and Steve Harvey. She’s basically the internet’s favorite granny.
TikTok · grandma_droniakwww.tiktok.com
But this video takes the cake at a whopping 50 million views. She’s gone full-blown viral now. Probably because she inadvertently brings up some little gems of wisdom we could all apply to dealing with the passing of a loved one.
Or maybe it's just cause she's delightfully cantankerous. Either way, it makes for some wholesome entertainment.
Without further ado, here are those three important rules:
1. Cry. But not too much.
Or, as Grandma Lill puts it, “don’t make a fool of yourself.”
Funerals can be just as much about commemorating as they are expressing grief. We can also share the happy memories we have of those who have passed, not just shed tears.
I think this is what grandma Lill was getting at. Or maybe she just doesn’t like you stealing the attention.
2. Bertha ISN'T invited.
Whoever this Bertha chick is … she messed up. She messed up big time. Bertha, you have been CANCELED.
And hey, why shouldn’t we decide who’s on the invite list for our last big day? If, for example, there’s a family member who caused a lot of pain, or with whom we just didn’t share a kinship … perhaps there doesn’t have to be an obligation to invite them to these major life moments.
Basically, this is your permission slip to openly decline any and all Berthas in your life. That goes for weddings, birthday parties, baby showers … you name it. Don’t let her in!
3. Get drunk afterward.
As long as you take a shot for Grandma Lill.
After the ceremony honors what’s lost, take a moment to let go and move forward with the life that is still around you. Something tells me that letting it all go and celebrating life is something Grandma Lill’s a pro at.
Check out Grandma Lill's 'Funeral Rules' below:
@grandma_droniak it wont be any time soon but dont forget it #funeral #grandma #rules #dontcry #funeralservices #wake #greenscreen
Thousands of commenters chimed in to celebrate Lill's rules. But the overwhelming sentiment from almost every single one of them was: We need the full story of the beef with Bertha!
Lucky for us, all was revealed two years later when Grandma Lills made a video about attending Bertha's funeral. Bertha had, allegedly, tried to hook up with Lill's late husband. Not cool, Bertha! "I always knew I would outlive her," grandma joked.
In another recent viral video, Lill spoofs popular "Get Ready With Me" videos from other influencers by bringing the viewer along as she gets dressed for a funeral. Of course, funerals aren’t the only topic Grandma Lill can make you laugh about.
Her TikTok channel is a carefully curated gallery of pure funny. Everything from bingo jokes to advice for getting back at your ex (yeah, she shows no mercy) can be found here.
@grandma_droniak rip arthur. who knows what we could have been
No one likes funerals, least of all the person who's there to be mourned. It's why the idea of the Irish Wake is so popular — a spirited celebration of life that encourages laughter and merriment. Grandma Lills definitely has the right idea about how she wants to go out, and now that it's cemented in Internet lore, her kids and grandkids will be forced to honor her wishes when the day comes.
This article originally appeared three years ago. It has been updated.