Family

13 usually unspoken tips if your loved one struggles with depression.

If you love a person who has depression, you'll want to remember these things.

1. Depression is not a choice.

Depression is one of the most helpless and frustrating experiences a person can have. It’s sometimes feeling sad, sometimes feeling empty, and sometimes feeling absolutely nothing at all. There are times when depression can leave someone feeling paralyzed in their own mind and body, unable to do the things they used to love to do or the things they know they should be doing. Depression is not just a bad day or a bad mood, and it’s not something someone can just “get over.” Remember: No one chooses to be depressed.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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