This taboo-breaking new company finally gives new mothers what they REALLY need after childbirth. Moms are loving it.

People have an overly-romantic idea of what it's like to bring a newborn into the world, but it makes sense.

The human species has to propagate itself and if we were open about what it's really like to birth a baby, we'd probably be extinct.

After a woman gives birth, all of the attention shifts from her health to the beautiful baby in the blanket. Everyone asks baby's name, birth weight, and what time the beautiful bundle of joy arrived — while mom gets put in the corner.


Meanwhile, mom may be over the moon with her new child, but she's probably in pretty bad shape.

After giving birth, a woman can have any combination of the following postpartum issues: leg, feet, and ankle swelling, stitches in the perineum (the area between the vagina and the anus), lacerations in the vaginal canal, C-section scars, stretch marks, incontinence, vaginal bleeding, post-birth discharge, sore nipples from breastfeeding, hemorrhoids, constipation, and weakened ab muscles.

Culturally, we're pretty uncomfortable discussing women's health issues, so nobody hears about why mom has to keep running up the stairs to use the bathroom or is crying in the shower.

A poll taken by Orlando Health found that 26% of women who had recently given birth didn't have a plan for their health over the period known as the “fourth trimester," and 41% of those respondents indicated that they felt anxious, overwhelmed, or depressed after giving birth.

“All the attention becomes focused on the baby," Megan Gray, an obstetrician and gynecologist with Orlando Health, told Fox News. “We totally forget about mom."

via Amelia Makin

New mothers Kiki Burger and Amelia Makin decided that if nobody was thinking about mom, then they should.

In January, the pair launched Mor for Moms, a company that sells kits filled with what moms really need after childbirth.

“After our babies were born we were frantically texting each other trying to figure out which products to get to help with the immediate pain and care and we both kept saying, 'Why didn't anyone tell us we would feel like this?'" Makin told Forbes.

“But unlike with everything else for the baby that was usually solved with a single click on Amazon or a stop at a local CVS, we couldn't find the products in one place, or available without buying in large bulk amount," Makin continued.

“Given that 4,000 women give birth a day, it seemed crazy to us that these products just weren't readily available," Makin said.

via Mor for Moms

Mor for Moms sells postpartum self-care kits featuring maternity pads, mesh underwear, cooling pads, ice packs, a cleansing bottle, overnight pads, nipple pads, and nipple cream.

“All of the new moms kept telling us how helpful the kits were and how they felt less alone as they sat in the bathroom trying to figure things out," Makin said. “Pretty soon, people started requesting to purchase them for their friends."

The duo also set up a partnership with Mary's Center, a Washington D.C.-based community resource center. For every kit sold, Mor for Moms donates one to new moms in its Centering Pregnancy Program.

Upworthy got the chance to talk with Mor for Mom's co-founder Kiki Burger about her company and the taboos surrounding childbirth.

Why do you think these products haven't been packaged together before?

From the experience of my co-founder Amelia Makin and me, and what we've heard from many other new moms, it seems like no one has really talked about this before — until the nurse is taking you aside in your hospital bathroom when you can hardly stand up and telling you how your personal hygiene will work for the next week or three. Since there's been so little dialogue around it, we're just not seeing it reflected in the marketplace.

Why is it still taboo to discuss what happens to a woman's body after giving birth?

When you're pregnant, it's all about the mom, but the minute the baby is born, the mom is cast aside and the focus is all on the sweet baby. It's totally understandable, after all newborn babies are super cute and super vulnerable, but there needs to consideration too around the mom's health. How does she recover physically following a major medical procedure is a bit dissonant with the innocent beauty of a newborn.

What's the most difficult thing for women to discuss after giving birth?

How they are really feeling. Physically, it's a messy and hard time. Your body has changed. You have trouble walking. But you tend to never let on to people, trying to match how you think you should look after a baby. I mean, women frequently still look pregnant for awhile after giving birth. That's normal. And then there's the emotional side. Your life has completely changed. Your relationship with your partner has changed. You might experience postpartum depression. Let's just say it's a lot. And it's hard to talk about, especially with someone that didn't just go through it or hasn't before.

What do you know after giving birth that you wish you knew beforehand?

I wish I had known about the greatness that is mesh underwear. But seriously, I wish I had known about the recovery process I was going to experience. I had everything ready for the baby and took all the classes, but had no idea about my own self-care needs. I wish I had supplies ready for me at home. I'll never forget leaving my three-day-old at home to drive to CVS to try and find oversized pads and another squirt bottle. I wandered down the aisles in my diaper looking for these things, and they just don't sell them.

You've identified a huge hole in the market that exists because of the taboos surrounding women and birth. Do you see the same type of holes in the market when it comes to other women's health issues?

Absolutely. Your period, menopause, sex after baby, postpartum depression, women's viagra, the list goes one. With so little talked about, our goal is to at least get the discussion going around post-birth realities and its effects on a woman's body. And fill these gaps with products to make life just a little easier for women, give them one less thing to think and worry about.
Along our personal journey, we were fortunate to be well provided for and had supportive partners. That's why we've also built into our company a nonprofit partnership with Mary's Center, a community-based health center in Washington D.C. With a portion of our sales, we supply a kit to new moms in their Centering Pregnancy Program.
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Shopping sustainably is increasingly important given the severity of the climate crisis, but sometimes it's hard to know where to turn. Thankfully, Amazon is making it a little easier to browse thousands of products that have one or more of 19 sustainability certifications that help preserve the natural world.

The online retailer recently announced Climate Pledge Friendly, a program to make it easier for customers to discover and shop for more sustainable products. To determine the sustainability of a product, the program partnered with third-party certifications, including governmental agencies, nonprofits, and independent labs.

With a selection of items spanning grocery, household, fashion, beauty, and personal electronics, you'll be able to shop more sustainably not just for the holiday season, but throughout the year for your essentials, as well.

You can browse all of the Climate Pledge Friendly products here, labeled with an icon and which certification(s) they meet. To get you on your way to shopping more sustainably, we've rounded up eight of our favorite Climate Pledge Friendly-products that will make great gifts all year long.

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Jack Wolfskin Women's North York Coat

Give the gift of warmth and style with this coat, available in a variety of colors. Sustainability is built into all Jack Wolfskin products and each item comes with a code that lets you trace back to its origins and understand how it was made.

Bluesign: Bluesign products are responsibly manufactured by using safer chemicals and fewer resources, including less energy, in production.


Amazon

Amazon All-new Echo Dot (4th Gen)

For the tech-obsessed. This Alexa smart speaker, which comes in a sleek, compact design, lets you voice control your entertainment and your smart home as well as connect with others.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.


Amazon

Burt's Bees Family Jammies Matching Holiday Organic Cotton Pajamas

Get into the holiday spirit with these fun matching PJs for the whole family. Perfect for pictures that even Fido can get in on.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

Naturistick 5-Pack Lip Balm Gift Set

With 100% natural ingredients that are gentle on ultra-sensitive lips, this gift is a great gift for the whole family.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.


Amazon

Arus Women's GOTS Certified Organic Cotton Hooded Full Length Turkish Bathrobe

For those who love to lounge around, this full-length organic cotton bathrobe is the way to go. Available in five different colors, it has comfortable cuffed sleeves, a hood, pockets, and adjustable belt.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

L'Occitane Extra-Gentle Vegetable Based Soap

This luxe soap, made with moisturizing shea butter and scented with verbena, is perfect for the self-care obsessed.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.

Amazon

Goodthreads Men's Sweater-Knit Fleece Long-Sleeve Bomber

For the fashionable men in your life, this fashion-forward knit bomber is an excellent choice. The sweater material keeps it cozy and warm, while the bomber jacket-cut, zip front, and rib-trim neck make it look elevated.

Recycled Claim Standard 100: Products with this certification use materials made from at least 95% recycled content.

Amazon

All-new Fire TV Stick with Alexa Voice Remote

Make it even easier to access your favorite movies and shows this holiday season. The new Fire TV Stick lets you use your voice to search across apps. Plus it controls the power and volume on your TV, so you'll never need to leave the couch! Except for snacks.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.

Even as millions of Americans celebrated the inauguration of President Joe Biden this week, the nation also mourned the fact that, for the first time in modern history, the United States did not have a peaceful transition of power.

With the violent attack on the U.S. Capitol on January 6, when pro-Trump insurrectionists attempted to stop the constitutional process of counting electoral votes and where terrorists threatened to kill lawmakers and the vice president for not keeping Trump in power, our long and proud tradition was broken. And although presidential power was ultimately transferred without incident on January 20, the presence of 20,000 National Guard troops around the Capitol reminded us of the threat that still lingers.

First Lady Jill Biden showed up today with cookies in hand for a group of National Guard troops at the Capitol to thank them for keeping her family safe. The homemade chocolate chip cookies were a small token of appreciation, but one that came from the heart of a mother whose son had served as well.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.